GfK GeoMarketing News 03/2008
Editorial
Greetings from Olaf Petersen, Member of the Management Board, GfK GeoMarketing.
New at GfK GeoMarketing
Get the latest news on digital maps, market data and new business partners.
Independent and reliable real estate and location consultancy
GfK GeoMarketing provides expert location and real estate consultancy services throughout Europe. Our appraisals and recommendations are highly regarded thanks to our specialized knowledge and experience as well as the proven reliability of our advice.
Sustainable urban development concepts for public authorities
With significant competition for funding and changing retail conditions, today’s public authorities and city councils don’t have it easy. GfK GeoMarketing provides an array of support to public bodies so that they can meet these challenges and prosper.
Micromarketing: Street-level market data and analyses
“Birds of a feather flock together.” This is the principle on which micromarketing is based. In other words, people with similar levels of education, value systems and behavior patterns tend to cluster together. GfK GeoMarketing’s highly detailed street-level market data allow companies to achieve more targeted marketing campaigns, product positioning and new customer acquisition strategies.
New digital maps of Asia – Quality down to the finest detail
GfK GeoMarketing is the largest producer of worldwide administrative and postcode digital maps. We are currently hard at work on updating our digital map set for all of Asia. Here’s a behind-the-scenes look at the details of this exciting project.
Tutorial: Calculate drive-time zones for your business locations
The calculation of drive-time zones – also referred to as “isochrons” – makes it possible to organize your sales territories according to accessibility. Using this technique, you can easily produce tariff zones around your business sites or generate representations of turnover potential in your catchment areas.
Boost profit through intelligent sales territory planning
Companies with a thorough knowledge of their sales structures in foreign markets are already ahead of the game. GfK GeoMarketing’s consultants have planned and optimized hundreds of sales structures. Read on to find out more about the most important criteria for your 2009 sales territory planning.
Tufts University develops a hunger relief program using map analyses
A study carried out by Boston-based Tufts University delivers new information on undernourished children in Panama, Ecuador and the Dominican Republic. GfK GeoMarketing donated digital maps for the cartographic analyses underpinning the project.
540,000 km² sales area managed with DISTRICT
Atlas Copco Tools Central Europe uses DISTRICT to perform regular sales territory optimizations for its massive 540,000 km2 sales area that spans five countries. The result: A marked increase in productivity!
New at www.gfk-geomarketing.com
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Meet GfK GeoMarketing!
You can visit GfK GeoMarketing this year at numerous trade fairs across Europe and take advantage of live presentations of our geomarketing solutions.
Geomarketing coaching and software training at your company
GfK GeoMarketing offers RegioGraph and DISTRICT software training directly at your place of business. In a geomarketing coaching, we even work with your own company data and on your individual geomarketing tasks.
