http://www.gfk-geomarketing.com RSS Feed GfK GeoMarketing http://www.gfk-geomarketing.de/fileadmin/gfkgeomarketing/de/img/Logo_GfK.gif http://www.gfk-geomarketing.com http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/08_2010.html GfK GeoMarketing has created an overview map that illustrates the anticipated retail growth rates in Europe between 2009 and 2010 (source: GfK GeoMarketing – map created with RegioGraph). In a study commissioned by the European Shopping Centre Trust (ESCT), GfK GeoMarketing examined the conditions of the retail branch in Europe. Despite the equalizing tendencies apparent in recent years, expenditure patterns among private households in Europe continue to vary significantly. Particularly striking in this regard is the example of France and Germany: With its around 60 million inhabitants, France‘s consumers spend around the same amount as neighboring Germany‘s over 80 million consumers. GfK GeoMarketing http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/08_2010.html Tue, 24 Aug 2010 06:03:00 GMT http://www.gfk-geomarketing.com/en/digital_maps/digital_map_samples.html GfK GeoMarketing has an extensive collection of digital administrative and postcode maps, such as the recently updated America Edition 2010. Use these maps to plan new locations, restructure sales territories and visualize company data. They also provide a precise foundation for regional risk analyses. Download free map samples to check out the unique features of our worldwide map collection. Some of these map samples have just been made available, including those for the Americas. Available in ESRI ArcView/ArcGIS, MapInfo and Oracle as well as RegioGraph data formats. GfK GeoMarketing http://www.gfk-geomarketing.com/en/digital_maps/digital_map_samples.html Fri, 13 Aug 2010 08:17:00 GMT http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/maps_mexico.html GfK GeoMarketing recently released new maps for Central America offering comprehensive coverage from Mexico to Panama. These digital administrative and postcode maps provide a precise foundation for regional risk analyses. GfK GeoMarketing http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/maps_mexico.html Fri, 30 Jul 2010 11:15:00 GMT http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/alignment.html GfK GeoMarketing examined current planning practices in Germany on the basis of 76 representative companies with external sales forces. The results show that using a specialized software for sales territory planning is an established practice. However, companies are still passing up opportunities - for example, through a lack of focus on obtaining company-wide support for changes, a too infrequent examination and updating of territory structures and uncertainty regarding the actual market potential. GfK GeoMarketing http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/alignment.html Thu, 29 Jul 2010 06:27:00 GMT http://www.gfk-geomarketing.de/fileadmin/newsletter/specialnews/america_2010.html An up-to-date cartographic basis is crucial for successfully planning new locations, marketing actions and sales territories. Our new America Map Edition 2010 offers an unprecedented level of precision and is your reliable basis of success for every Latin American country! GfK GeoMarketing http://www.gfk-geomarketing.de/fileadmin/newsletter/specialnews/america_2010.html Wed, 14 Jul 2010 13:20:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/07_2010.html GfK GeoMarketing has created an overview map that illustrates the anticipated retail growth rates in Europe between 2009 and 2010 (source: GfK GeoMarketing – map created with RegioGraph). In a study commissioned by the European Shopping Centre Trust (ESCT), GfK GeoMarketing examined the conditions of the retail branch in Europe. The geomarketing and location experts conclude, that a noticeable improvement in retail activity can be expected in 2010 in comparison to the previous year. (It must however be stressed that 2009 featured a significantly lower level of turnover due to the economic crisis.) GfK GeoMarketing http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/07_2010.html Wed, 14 Jul 2010 08:40:00 GMT http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/discounter.html GfK GeoMarketing continues to anticipate favorable market conditions for Germany's discount segment. A recent study by the company reveals significant untapped potential in this market. GfK GeoMarketing http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/discounter.html Thu, 10 Jun 2010 09:09:00 GMT http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/market-halls.html A new study from GfK GeoMarketing examines the most important factors governing the success of market halls. Of the 18 market halls examined, one-third exhibit significant functional deficiencies. These inadequacies include turnover problems, a lack of customer frequency and poor integration with the surrounding area. GfK GeoMarketing http://www.gfk-geomarketing.de/fileadmin/newsletter/pressrelease/market-halls.html Tue, 01 Jun 2010 14:30:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/05_2010.html Just in time for the World Cup kick-off on June 11, 2010 in South Africa, GfK GeoMarketing has released an overview map that illustrates the number of final-round World Cup appearances by participant countries since 1930. GfK GeoMarketing http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/05_2010.html Thu, 27 May 2010 09:00:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/esct.html GfK GeoMarketing has newly updated and digitized maps for all Central and South American countries. The approximately 500 digital maps provide a reliable cartographic basis for detailed analyses and planning in this region. GfK GeoMarketing http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/esct.html Fri, 07 May 2010 09:57:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/esct.html GfK GeoMarketing has conducted a surveyof the retail situation in Europe. Compiled on behalf of the European Shopping Centre Trust (ESCT), the study was presented at the ICSC European Conference in Prague on April 28, 2010. The study provides a Europe-wide overview of retail-relevant data. It features evaluations of the following GfK data for all European countries, including Russia and Turkey: GfK Purchasing Power, retail turnover, retail expenditures as a share of the population's total expenditures, 2010 turnover prognosis, inflation rates as well as sales area provision and productivity for each European country. GfK GeoMarketing http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/esct.html Fri, 07 May 2010 09:57:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/04_2010.html This month's map reveals the regional consumer potential of the population in Germany, Austria and Switzerland at the level of districts (source: GfK GeoMarketing, GfK Purchasing Power 2010). Switzerland emerges as the undisputed leader when comparing purchasing power levels across the three German-speaking countries of Germany, Austria and Switzerland. Germans have an average of €18,904 at their disposal - just 70% of the purchasing power enjoyed by the Swiss (€27,123). GfK GeoMarketing http://www.gfk-geomarketing.com/fileadmin/newsletter/map_of_the_month/04_2010.html Thu, 22 Apr 2010 08:45:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/purchasing_power_dach-2010.html GfK GeoMarketing releases the 2010 GfK purchasing power study for Austria and Switzerland. Regional purchasing power levels vary significantly in these countries: Extremely affluent areas often lie next to economically struggling areas. GfK GeoMarketing http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/purchasing_power_dach-2010.html Thu, 15 Apr 2010 08:30:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/mipim_2010.html GfK GeoMarketing releases a portrait of Germany's promising and sustainable asset classes. Author Manual Jahn identifies factory outlet center (FOC) and neighborhood center portfolios as attractive investment alternatives to the popular but expensive shopping centers. GfK GeoMarketing http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/mipim_2010.html Wed, 24 Mar 2010 09:00:00 GMT http://www.gfk-geomarketing.de/fileadmin/newsletter/map_of_the_month/03_2010.html This month's map reveals the regional point-of-sale turnover at the level of Germany's urban and rural districts (source: GfK GeoMarketing, GfK POS Turnover 2010). According to calculations by GfK GeoMarketing, Germany's 2010 stationary retail turnover will fall slightly from the previous year's level to €388.1 billion. The "GfK POS Turnover for the Retail Trade 2010" study predicts the turnover at the point of sale and serves as an important benchmark among retailers for branch network and expansion planning as well as controlling. GfK GeoMarketing http://www.gfk-geomarketing.de/fileadmin/newsletter/map_of_the_month/03_2010.html Thu, 18 Mar 2010 14:45:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/POS-turnover_2010.html The study "GfK POS Turnover for the Retail Trade 2010" indicates that stable retail turnover in Germany is a feasible goal for 2010. The study also shows that midsized cities with 50,000 - 100,000 inhabitants can achieve above-average retail turnover. GfK GeoMarketing http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/POS-turnover_2010.html Tue, 16 Mar 2010 16:45:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/central_amerika_2010.html GfK GeoMarketing has updated its maps for Central America. The approximately 300 digital maps provide a reliable cartographic basis for detailed analyses and planning in this region. GfK GeoMarketing http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/central_amerika_2010.html Tue, 16 Mar 2010 16:30:00 GMT http://www.gfk-geomarketing.de/fileadmin/newsletter/map_of_the_month/02_2010.html This month's map reveals the regional share of multiple-person households with children at the level of Germany's urban and rural districts (source: GfK GeoMarketing, GfK Demographics 2009). GfK GeoMarketing http://www.gfk-geomarketing.de/fileadmin/newsletter/map_of_the_month/02_2010.html Thu, 25 Feb 2010 15:30:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/central_amerika_20100217.html GfK GeoMarketing has updated its new map editions for Central America. The approximately 300 digital maps provide a reliable cartographic basis for detailed analyses and planning in this region. GfK GeoMarketing http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/central_amerika_20100217.html Thu, 18 Feb 2010 13:00:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/CeBIT_regiograph_2010.html The 2010 update of the geomarketing solution RegioGraph has a wide range of applications in sales, marketing, expansion and controlling divisions of companies from all branches of trade. In addition to comprehensive maps and up-to-date GfK data on potential, RegioGraph is the only geomarketing solution on the German market that offers unrestricted geocoding capability for all of Europe for no additional charge. GfK GeoMarketing http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/CeBIT_regiograph_2010.html Mon, 15 Feb 2010 13:00:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/demographics_2010.html Germany’s percentage of households with families is falling: 2009 marked the first time that the number of households without children exceeded those with children. At 39.5 percent in 2009, single-person households in Germany comprise the fastest growing segment of the population. Landshut boasts the highest percentage of families with children at 43 percent, while Greifswald has the youngest households at 23 percent. These are some of the findings of GfK GeoMarketing's "GfK Demographics 2009" study. GfK GeoMarketing http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/demographics_2010.html Fri, 5 Feb 2010 13:20:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/retail_award_Jan_2010.html RegioGraph won first place in the "Top Retail Product of 2010" competition held by the trade journal handelsjournal. Readers were charged with voting for the best products for managing retail operations. The geomarketing software RegioGraph received the top prize in the process optimization category. GfK GeoMarketing http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/retail_award_Jan_2010.html Mon, 27 Jan 2010 10:15:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/purchasing_power_germany2010.html According to the findings of the latest GfK purchasing power survey for Germany, disposable income will fall by EUR 42 per capita in 2010. The effects of the economic crisis will reach private consumers. GfK GeoMarketing http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/purchasing_power_germany2010.html Fri, 18 Dec 2009 13:00:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/purchasing_power_europe2009.html The recently updated "GfK Purchasing Power Europe 2009/2010" study reveals the regional distribution of purchasing power in 41 European countries. This year's study illuminates the repercussions of the economic crisis in affected countries such as Ireland and Iceland. The purchasing power data also reveal the European regions in which sales and marketing activities promise most return on investment. GfK GeoMarketing http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/purchasing_power_europe2009.html Mon, 14 Dec 2009 09:15:00 GMT http://www.gfk-geomarketing.de/fileadmin/newsletter/map_of_the_month/11_2009.html This month's map from GfK GeoMarketing illustrates the number of overnight stays by domestic and international guests in Europe in 2008. (data source: dwif 2009, Eurostat, Federal Statistical Office, TourMIS; Illustration: GfK GeoMarketing).With approximately 350 million overnight stays, Germany drew more tourists than any other European country in 2008, outpacing other popular destinations such as Italy and Spain. The German Association of Savings Banks recently published these results in its new study, "Tourism Barometer". GfK GeoMarketing http://www.gfk-geomarketing.de/fileadmin/newsletter/map_of_the_month/11_2009.html Tue, 24 Nov 2009 14:15:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/maps_europe_2009.html GfK GeoMarketing has released the GfK Europe Map Edition 2009/2010, which includes thousands of new additions. With around 1,000 digital maps of 42 countries, the map edition forms the ideal basis for geomarketing, i.e., the analysis and visualization of company and market data on digital maps. GfK GeoMarketing http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/maps_europe_2009.html Wed, 11 Nov 2009 17:00:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/white-paper_investors_2009.html The authors of the paper - real estate financing and retail experts Manuel Jahn and Olaf Petersen - urge banks and investors to focus on sustainability and temper financial mathematical models with applied real estate knowledge. GfK GeoMarketing http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/white-paper_investors_2009.html Wed, 11 Nov 2009 17:30:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/pp_retail-lines_2009.html GfK GeoMarketing releases "GfK Purchasing Power for Retail Product Lines 2009," a study that reveals the current consumer potential for around 60 product lines. The data covers all of Germany's administrative levels, from federal states to postcodes. GfK GeoMarketing http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/pp_retail-lines_2009.html Thu, 29 Oct 2009 10:00:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/japanmaps_2009.html GfK GeoMarketing releases updated digital maps for Japan that reflect the boundaries of the country’s postcode and administrative boundaries. The 18 maps included in the collection are part of the company’s comprehensive Asia Map Edition. GfK GeoMarketing http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/japanmaps_2009.html Fri, 04 Sep 2009 10:00:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/pos-turnover-clothing_2009.html Germany's 50 largest cities are responsible for around half of the nationwide turnover related to women's, men's and children's outer garments, according to the results of a study by GfK GeoMarketing. The study demonstrates that turnover in these cities far exceeds the local purchasing power for clothing. According to GfK retail expert Olaf Petersen, this is a sign that city centers continue to exert a substantial retail draw with regard to clothing sales. GfK GeoMarketing http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/pos-turnover-clothing_2009.html Mon, 27 Jul 2009 10:00:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/regiograph2009_en.html The Germany-based company GfK GeoMarketing is releasing an English version of its new geomarketing solution RegioGraph 2009 in August 2009. GfK GeoMarketing http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/regiograph2009_en.html Thu, 16 Jul 2009 15:00:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/asia_2009.html GfK GeoMarketing is releasing an updated and expanded digital map edition for Asia. All maps have been revised to reflect the latest status. The edition also contains new and even more detailed regional administrative and postal units. With these innovations, GfK GeoMarketing's Asia Map Edition is the most up-to-date and comprehensive digital map collection for the 48 Asian countries on the market. GfK GeoMarketing http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/asia_2009.html Thu, 16 Jul 13:00:00 GMT