http://www.gfk-geomarketing.com RSS Feed GfK GeoMarketing http://www.gfk-geomarketing.de/fileadmin/gfkgeomarketing/de/img/Logo_GfK.gif http://www.gfk-geomarketing.com http://www.gfk-geomarketing.de/fileadmin/newsletter/map_of_the_month/02_2010.html This month's map reveals the regional share of multiple-person households with children at the level of Germany's urban and rural districts (source: GfK GeoMarketing, GfK Demographics 2009). Thu, 25 Feb 2010 15:30:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/central_amerika_20100217.html GfK GeoMarketing has updated its new map editions for Central America. The approximately 300 digital maps provide a reliable cartographic basis for detailed analyses and planning in this region. Thu, 18 Feb 2010 13:00:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/CeBIT_regiograph_2010.html The 2010 update of the geomarketing solution RegioGraph has a wide range of applications in sales, marketing, expansion and controlling divisions of companies from all branches of trade. In addition to comprehensive maps and up-to-date GfK data on potential, RegioGraph is the only geomarketing solution on the German market that offers unrestricted geocoding capability for all of Europe for no additional charge. Mon, 15 Feb 2010 13:00:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/demographics_2010.html Germany’s percentage of households with families is falling: 2009 marked the first time that the number of households without children exceeded those with children. At 39.5 percent in 2009, single-person households in Germany comprise the fastest growing segment of the population. Landshut boasts the highest percentage of families with children at 43 percent, while Greifswald has the youngest households at 23 percent. These are some of the findings of GfK GeoMarketing's "GfK Demographics 2009" study. Fri, 5 Feb 2010 13:20:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/retail_award_Jan_2010.html RegioGraph won first place in the "Top Retail Product of 2010" competition held by the trade journal handelsjournal. Readers were charged with voting for the best products for managing retail operations. The geomarketing software RegioGraph received the top prize in the process optimization category. Mon, 27 Jan 2010 10:15:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/purchasing_power_germany2010.html According to the findings of the latest GfK purchasing power survey for Germany, disposable income will fall by EUR 42 per capita in 2010. The effects of the economic crisis will reach private consumers. Fri, 18 Dec 2009 13:00:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/purchasing_power_europe2009.html The recently updated "GfK Purchasing Power Europe 2009/2010" study reveals the regional distribution of purchasing power in 41 European countries. This year's study illuminates the repercussions of the economic crisis in affected countries such as Ireland and Iceland. The purchasing power data also reveal the European regions in which sales and marketing activities promise most return on investment. Mon, 14 Dec 2009 09:15:00 GMT http://www.gfk-geomarketing.de/fileadmin/newsletter/map_of_the_month/11_2009.html This month's map from GfK GeoMarketing illustrates the number of overnight stays by domestic and international guests in Europe in 2008. (data source: dwif 2009, Eurostat, Federal Statistical Office, TourMIS; Illustration: GfK GeoMarketing).With approximately 350 million overnight stays, Germany drew more tourists than any other European country in 2008, outpacing other popular destinations such as Italy and Spain. The German Association of Savings Banks recently published these results in its new study, "Tourism Barometer". Tue, 24 Nov 2009 14:15:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/maps_europe_2009.html GfK GeoMarketing has released the GfK Europe Map Edition 2009/2010, which includes thousands of new additions. With around 1,000 digital maps of 42 countries, the map edition forms the ideal basis for geomarketing, i.e., the analysis and visualization of company and market data on digital maps. Wed, 11 Nov 2009 17:00:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/white-paper_investors_2009.html The authors of the paper - real estate financing and retail experts Manuel Jahn and Olaf Petersen - urge banks and investors to focus on sustainability and temper financial mathematical models with applied real estate knowledge. Wed, 11 Nov 2009 17:00:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/pp_retail-lines_2009.html GfK GeoMarketing releases "GfK Purchasing Power for Retail Product Lines 2009," a study that reveals the current consumer potential for around 60 product lines. The data covers all of Germany's administrative levels, from federal states to postcodes. Thu, 29 Okt 2009 15:00:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/japanmaps_2009.html GfK GeoMarketing releases updated digital maps for Japan that reflect the boundaries of the country’s postcode and administrative boundaries. The 18 maps included in the collection are part of the company’s comprehensive Asia Map Edition. Fri, 04 Sep 2009 17:00:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/pos-turnover-clothing_2009.html Germany's 50 largest cities are responsible for around half of the nationwide turnover related to women's, men's and children's outer garments, according to the results of a study by GfK GeoMarketing. The study demonstrates that turnover in these cities far exceeds the local purchasing power for clothing. According to GfK retail expert Olaf Petersen, this is a sign that city centers continue to exert a substantial retail draw with regard to clothing sales. Thu, 27 July 2009 17:00:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/regiograph2009_en.html The Germany-based company GfK GeoMarketing is releasing an English version of its new geomarketing solution RegioGraph 2009 in August 2009. Thu, 16 July 2009 15:00:00 GMT http://www.gfk-geomarketing.com/fileadmin/newsletter/pressrelease/asia_2009.html GfK GeoMarketing is releasing an updated and expanded digital map edition for Asia. All maps have been revised to reflect the latest status. The edition also contains new and even more detailed regional administrative and postal units. With these innovations, GfK GeoMarketing's Asia Map Edition is the most up-to-date and comprehensive digital map collection for the 48 Asian countries on the market. Thu, 16 July 13:00:00 GMT