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RegioGraph wins "Top Retail Product of 2011" award The handelsjournal has now announced the results of its "Top Retail Product of 2011" competition. Readers of the Berlin-based economics journal were asked to vote for the best retail products. The geomarketing software RegioGraph won first place in the process optimization category. Readers bestowed gold on the geomarketing planning tool RegioGraph in the process optimization category. A product of the Germany-based company GfK GeoMarketing GmbH, RegioGraph is used in conjunction with GfK market data to facilitate more efficient customer acquisition and market development. "RegioGraph is a major success factor that brings efficiency and transparency to regional market planning," says Doris Hardt-Beischl, head of sales at GfK GeoMarketing. "The results of the handelsjournal competition prove that our users in the retail sector - which include heads of sales, marketing directors, expansion planers, controllers and management personnel - view RegioGraph as an essential tool for managing their daily operations." New geomarketing solution for the retail sector "RegioGraph Strategy 2011" allows retail companies to bring greater efficiency to their diverse tasks. The geomarketing solution thus provides a reliable basis for more informed distribution planning for all regions, markets and products. Through map analyses and regional evaluations of potential, users can tackle any task with a place-based component, whether in sales, marketing, controlling or expansion. The result is a clearer picture of otherwise hidden risks and opportunities in a company's active markets. Unveiling at EuroShop and CeBIT About RegioGraph The combination of RegioGraph and regionalized GfK market data offers retail companies an indispensable resource. GfK GeoMarketing provides a comprehensive spectrum of market data, including GfK Purchasing Power and data on target groups and turnover. Together with RegioGraph, these GfK market datasets support companies in the analysis of market share, expansion into new markets and planning of branch locations. With more than 40,000 users, RegioGraph is Germany's geomarketing solution of choice. GfK GeoMarketing also supports users with software training courses, consultancy services for sales territory and branch network planning and a free user hotline.Additional information on RegioGraph can be found at www.gfk-regiograph.com. Illustrations Download press release (approx. 200 KB)
About GfK GeoMarketing
GfK GeoMarketing is a subsidiary of the globally active GfK Group. Ranked fourth among the world's market research institutes, the GfK is represented in 100 countries with over 150 subsidiaries and approximately 10,000 employees.
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Amidst stagnating turnover, increasing competition, smaller margins and diminishing returns, retail management is currently under tremendous pressure to bring greater efficiency to company operations, conserve resources and better realize turnover potential. Retail companies consequently rely heavily on innovative products from the capital goods industry to meet these needs. Twenty-one such products were nominated for the handelsjournal's "Top Retail Product of 2011" competition. 
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