Conference on applications of geomarketing in retail
sector strikes major chord
The popularity of GfK GeoMarketing's "Point of Sale 2012" conference on geomarketing in the retail sector underscored the hunger for innovation that currently characterizes this branch in Germany.
Approximately 40 participants from well-known German retail companies traveled to Hamburg on June 6 to learn more about geomarketing applications in retail as well as important new retail trends. This marked GfK GeoMarketing's second "Point of Sales" conference this year, which was quickly booked to capacity. The two "Point of Sales" conferences in 2012 drew a total of approximately 80 participants to Hamburg and Cologne, Germany.
"The tremendous response to our conferences on geomarketing in the retail sector demonstrates that this branch is ready and willing to innovate," explains Oliver Giehsel, retail expert at GfK GeoMarketing and moderator of the event. "Plans for additional conferences are already under way. The large number of participants from top German retail companies as well as the numerous questions raised show that Germany's retail sector fully appreciates the benefits and competitive advantage offered by a geomarketing approach. Geomarketing – i.e. the evaluation and analysis of the geographic component of company and market data – minimizes risk and promotes sustainable success, from expansion planning to the optimization of an existing branch network or product line."
At the conferences, GfK GeoMarketing’s experts demonstrated how regional market and sales information can serve as a decision-making basis for retailers and discussed the specific advantages offered by geomarketing in expansion and location planning, branch-network optimization and marketing.
Some of the topics explored at this year's conferences included the potential synergies of the verticalization of the retail sector and the growth of online shopping, methods of identifying a location's success factors and using this information to determine turnover potential for new locations and tips for clearing the many hurdles associated with a company expansion.
One highlight was the guest presentation of Markus Hoppe from the Rossmann company. Hoppe discussed how geomarketing has already been successfully implemented in his drugstore chain.
Additional information on geomarketing applications in the retail sector can be obtained from Oliver Giehsel: Tel. +49 (0)7251 9295165 or firstname.lastname@example.org.
A print-quality version of the event logo can be downloaded at
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About GfK GeoMarketing
GfK GeoMarketing is one of the largest providers of geomarketing services in Europe for customers and users from all branches of trade. Key business areas include:
- Consultancy and reports
- Market data
- Digital maps
- Geomarketing software RegioGraph
GfK GeoMarketing is a subsidiary of the globally active GfK Group. One of the world's leading market research institutes, the GfK is represented in more than 100 countries by over 11,000 employees.
GfK GeoMarketing GmbH
Managing directors: Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872
Responsible for content and press inquiries:
Cornelia Lichtner, Public Relations
Tel. +49 (0)7251 9295270
Fax +49 (0)7251 9295290