GfK's new, completely overhauled digital maps for Russia comprise the basis for geomarketing applications in sales, marketing and expansion. The maps reflect the latest postal and administrative status, thus giving users a reliable foundation for accurately geocoding company and market data.
GfK has updated 19 digital maps of Russia to reflect the hundreds of new postal and administrative regions as well as the changes that have occurred since the last update. The administrative regions and two-digit postcodes offer comprehensive coverage of the entire country. Very detailed six-digit postcodes are available for 17 of Russia's largest cities: Moscow, St. Petersburg, Volgograd, Kazan', Nizhnij Novgorod, Perm', Rostov-na-Donu, Samara, Ufa, Ekaterinburg, Novosibirsk, Omsk and Cheljabinsk; and also for Irkutsk, Krasnoyarsk, Saratov and Sochi. The six-digit postcodes are available for the entire provinces (oblasts) of Moscow and St. Petersburg.
Available immediately, the new map edition features coverage of all official postal and administrative regions, such as municipalities or districts. Also included are supplementary topographic maps featuring city points, the street network, bodies of water and airports.
Digital maps that render postal boundaries (such as the six-digit postcodes in Russia) and administrative boundaries (districts, city areas, regions and federal districts) form the foundation for software-based analyses with a geographic component in geomarketing, GIS, ERP and other database applications.
"It's very difficult to acquire detailed, up-to-date data sources for Russia," explains Klaus Dittmann, head of cartography at GfK. "Our cartographers often have to painstakingly research the exact locations of the administrative and postal boundaries. Our new maps give companies a very precise and up-to-date basis for business analyses in Russia. Reliable maps are a prerequisite for correctly geocoding company data and accurately analyzing data on market potential."
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