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GfK GeoMarketing releases new digital maps for Spain GfK GeoMarketing has released new digital maps of Spain's postal and municipal boundaries. The detailed maps serve as a basis for all market analyses with a place-based component, such as branch-network planning, sales territory optimization and applications in the insurance industry.
Applications
Changes since 2011 "Analyses are usually carried out with postcode maps, as postcodes are ideal for linking company data with maps," explains Klaus Dittmann, head of cartography at GfK GeoMarketing. "The simple reason for this is that every address includes a postcode. Inaccuracies result if customers use outdated maps, because these will not reflect the latest boundary status. For example, if some postcode regions are dissolved or added, errors will occur when customers import their data. This is why we update our maps of Europe every year." As part of its updates, GfK GeoMarketing also enhances the detail of its maps using the latest available information sources. For example, the new maps of Spain render the regional boundaries in the country's cities at street- or even house number-level precision. Topographic details such as bodies of water and streets were also cross-checked against satellite imagery to ensure precise digitization. The scale of the maps corresponds to 1:2,000 in city centers and 1:50,000 in rural regions. This high level of detail is crucial when the maps are used by the reinsurance industry, because insurance risks vary widely over short distances. Even just a few hundred meters difference in the location of a building can significantly change the level of required coverage for storm and flood damages. All cities and towns featured in GfK GeoMarketing's new maps of Spain have also been subdivided according to the latest population data and five city size categories. Coverage and availability Additional information
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GfK GeoMarketing's Spain Map Edition 2012 encompasses 20 individual maps that fit together seamlessly without gaps or overlaps. The maps include coverage of Spain's approximately 11,000 five-digit postcodes (the country's most detailed postal level) and 54 postcode regions (two-digit postcodes). The map edition also includes coverage of the country's 8,124 municipalities, 54 provinces and 21 regions as well as supplementary topographic maps.