| CeBIT: GfK GeoMarketing presents the new geomarketing software RegioGraph 2010
The 2010 update of the geomarketing solution RegioGraph has a wide range of applications in sales, marketing, expansion and controlling divisions of companies from all branches of trade. In addition to comprehensive maps and up-to-date GfK data on potential, RegioGraph is the only geomarketing solution on the German market that offers unrestricted geocoding capability for all of Europe for no additional charge. RegioGraph 2010 allows users to analyze and visualize their customers, target groups and potential on up-to-date digital maps, supplemented with market data such as GfK Purchasing Power. Some of the features of the new of RegioGraph include street-level address visualization, professional sales territory planning tools (including zone calculation) and a fast, user-friendly interface with background maps that resemble the Google Maps look.
RegioGraph 2010's more advanced geocoding function gives users the ability to visualize customers, colleagues and branch locations Europe-wide, down to the level of street segments. Companies can import an unlimited number of addresses from their databanks and visualize them on digital maps at the street level. RegioGraph 2010 is the only geomarketing solution on the market featuring a geocoder with micromarketing capabilities for no additional cost and with no restrictions on the number of addresses that users can import. RegioGraph was recently voted the "Top Retail Product of 2010" in the process optimization category by readers of the handelsjournal.
Contents of RegioGraph 2010:
Print-quality illustrations can be found at www.gfk-geomarketing.com/regiograph2010. For additional information, visit www.gfk-regiograph.com. Download press release (approx. 60 KB) 
About GfK GeoMarketing
GfK GeoMarketing is a subsidiary of the globally active GfK Group. Ranked fourth among the world's market research institutes, the GfK is represented in 100 countries with over 150 subsidiaries and 10,000 employees.
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"RegioGraph 2010 is the next stage of evolution of our prize-winning geomarketing solution," explains Doris Hardt-Beischl, head of sales at GfK GeoMarketing. "This update is not to be missed – RegioGraph now offers unprecedented Europe-wide, street-level analysis and sales territory planning capabilities. This is an immense leap forward from previous versions such as RegioGraph 8 or DISTRICT. RegioGraph 2010 gives new users the ideal springboard into geomarketing. The software package provides users with everything they need to make well-informed decisions in these turbulent economic times. All of this is offered in trademark GfK quality at an unbeatable value for money!"
Product introduction at the CeBIT 2010
Consultancy
Market data
Digital maps
Geomarketing software RegioGraph