Purchasing Power Europe

This month's map of the month shows the 2014 purchasing power in the European countries. According to a new GfK study, a total of approximately €8.83 trillion is available to European consumers in 2014 for spending and saving. Purchasing power varies significantly within individual countries. (source: “GfK Purchasing Power Europe 2014/2015” study).

You can find more information in our press release from October 22, 2014, at https://www.gfk.com/news-and-events/press-room/press-releases/Pages/GfK-Purchasing-Power-Europe-for-201415-.aspx.

Download the map in high-resolution JPG format (21 x 29.7 cm) here (approx. 4.9 MB).

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK”.

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