Map of the Month - August

Retail spending as a share of total private spending

GfK GeoMarketing has created an overview map that illustrates the anticipated retail growth rates in Europe between 2009 and 2010 (source: GfK GeoMarketing – map created with RegioGraph).

In a study commissioned by the European Shopping Centre Trust (ESCT), GfK GeoMarketing examined the conditions of the retail branch in Europe. Despite the equalizing tendencies apparent in recent years, expenditure patterns among private households in Europe continue to vary significantly. Particularly striking in this regard is the example of France and Germany: With its around 60 million inhabitants, France‘s consumers spend around the same amount as neighboring Germany‘s over 80 million consumers.

The determining factors for the noticeable variations in consumption behavior in Europe are primarily the differing levels of economic development and wealth as well as pronounced differences in shopping cultures and lifestyles. Amidst these conditions, retail spending comprises a small share of total private spending, with values below 30% in Italy, Germany and Greece. Austria, Switzerland and Slovakia lie just above this mark at 31%. At the other end of the spectrum is Russia, which has the highest relative retail spending at 61%. In the middle are Bulgaria, Estonia, Hungary, Croatia and Slovenia at 45%.

About the study
The turnover and purchasing power calculations were carried out in euros based on the average 2009 exchange rate for the related currency (as reported by the ECB). Information and data status correspond to March 2010. The study is available upon request from GfK GeoMarketing.

Download the map in high-resolution *.tif format (21 x 29 cm) here (approx. 2.6 MB).

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK GeoMarketing”.

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www.gfk-geomarketing.com/en/press/map_of_the_month.html

About GfK GeoMarketing

GfK GeoMarketing is one of Europe’s largest providers of geomarketing solutions for customers from all branches of trade.

• Consultancy and reports
• Market data
• Digital maps
• Geomarketing software RegioGraph

The company is a subsidiary of the international GfK network. Ranked fourth among the world's market research institutes, the GfK is represented in 100 countries with over 150 subsidiaries and 10,000 employees.

More information on GfK GeoMarketing:
www.gfk-geomarketing.com

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