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Map of the Month - April GfK Purchasing Power 2011 for Germany, Austria and Switzerland This month's map from GfK GeoMarketing provides an overview of 2011 GfK purchasing power in Germany, Austria and Switzerland (data source & map: GfK GeoMarketing). GfK GeoMarketing forecasts a 2011 purchasing power of €32,086 per Swiss inhabitant. The purchasing power for every Austrian on average amounts to €20,200. These figures place Austria and Switzerland ahead of Germany: The average German has a 2011 purchasing power of €19,684. Purchasing power measures the available net income of the population, including government subsidies such as unemployment assistance, child benefit and pension contributions. The study by GfK GeoMarketing thus reveals the regional distribution of purchasing power within and between each individual country. For example, inhabitants of the German federal states of Bavaria, Hamburg, Hesse and Baden-Württemberg outpace the Austrians when compared on a per capita basis. By contrast, at €28,585 per capita, even the wealthiest German district of Hochtaunuskreis in Hesse lies significantly below the Swiss national average. More results from the study can be accessed in the press release published on April 12, 2011: Download the map in high-resolution *.tif format (21 x 14.8 cm) here (approx. 2.3 MB). The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK GeoMarketing”. Additional illustrations can be found in our online press section at
About GfK GeoMarketing
The company is a subsidiary of the international GfK network. Ranked fourth among the world's market research institutes, the GfK is represented in 100 countries with over 150 subsidiaries and 10,000 employees.
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