Purchasing power in Germany, 2014

GfK's Map of the Month map illustrates Germany's per capita purchasing power at the district level.

Germans will have on average €21,179 of per-capita net income at their disposal in 2014. As the GfK Purchasing Power study shows, this average value differs significantly according to region.

You can find further details on the purchasing power in Germany in our press release from December 4, 2013.

Download the map in high-resolution TIF format (14.8 x 21 cm) here (approx. 0.8 MB).

The map may be freely distributed and reproduced if the following attribution is included: “Illustration: GfK”.

GfK is one of the world’s largest research companies, with around 13,000 experts working to discover new insights into the way people live, think and shop, in over 100 markets, every day. GfK is constantly innovating and using the latest technologies and the smartest methodologies to give its clients the clearest understanding of the most important people in the world: their customers. In 2012, GfK’s sales amounted to €1.51 billion. Additional information can be found at www.gfk.com/geomarketing.

Let us know if there’s a particular theme for which you’d like us to prepare a map. Contact us at pr@gfk-geomarketing.com.