Dear reader,

Use geomarketing to make a strong start in the new year, with perfectly planned marketing campaigns, optimized sales territories and targeted expansion endeavors. Accomplish these tasks with our geomarketing software RegioGraph, regionalized market data and detailed maps.

Place an order for geomarketing products in our holiday catalog in the amount of €1,000 or higher and receive a discount of €250. This special offer applies until December 31, 2014.

Enjoy this edition of e-News.

Your GfK GeoMarketing team

Our geomarketing products help you make more informed decisions. Take advantage of our holiday special until December 31, 2014 and receive a discount of €250 when you place an order from our holiday catalog. Learn more...

Nicole Lahr, T +49 7251 9295 215

There were a significant number of changes to Europe’s postcodes and administrative regions last year. The Europe Map Edition 2014 incorporates these changes and is thus an ideal basis for your Europe-wide analyses and planning endeavors.
Click here for an overview of the most important changes.

Andy Bell, Director of Global Data Product Management at Pitney Bowes Software, explains in our use case why geodata plays an important role for their clients in industries such as insurance and retail.

Katrin Ubert, T +49 7251 9295 150

RegioGraph Planning makes it easy to generate territories optimized around your existing business locations. Business sites can be associated with territories based on accessibility via the road network. This tutorial sheds light on this function as well as some of its many related options.

GfK has just released a white paper on using postal boundaries in risk management. Postcodes are an ideal basis for organizing and analyzing the immense amount of information associated with risk management. To read the full article, click here.

Alexandra Deutsch, T +49 7251 9295 170

Our webshop offers up-to-date regionalized market data, worldwide digital maps and the geomarketing software RegioGraph. Ordering is quick and easy! Browse the webshop...

Books, toys and clothing are once again the top gift choices among Germans this holiday season. Our download for this month reveals Germany’s purchasing power for these products. Download...

Markus Frank, T +49 7251 9295 185

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See how geomarketing can support you