GfK GeoMarketing - Growth from Knowledge GfK GeoMarketing GeoMarketing Software RegioGraph Digital maps for more than 240 countries Market data - from GfK Purchasing Power to sociodemographic data Consultancy and reports
  12/2009 Bruchsal, December 09, 2009  

Contents

New study:
Up-to-date GfK purchasing power data for Europe

Russia Map Edition:
Free layer of selsovets with every order

Product launch:
Introduction of a juice with geomarketing

In demand:
New potential for the B2B sector

Free map download:
Sector-specific retail trade turnover

  

Dear Reader,

GfK GeoMarketing annually calculates consumer potential for all of Europe. The recently released results illuminate the most promising European regions in which to concentrate your sales and marketing activities. The dataset thus serves as the ideal springboard to your 2010 turnover goals. We wish you all the best for the final days of 2009. Happy holidays and best wishes for the new year!

Your GfK GeoMarketing team

P.S. Stay up-to-date! You can now receive the latest news from GfK GeoMarketing as an
RSS-Feed.
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New study: Up-to-date GfK purchasing power data for Europe - GfK GeoMarketingMarket data - GfK GeoMarketing New study: Up-to-date GfK purchasing power data for Europe

The average European has €11,699 available for consumer purchases in 2009. This is one of many results contained in the new "GfK Purchasing Power Europe" study. This year's study also reveals the repercussions of the economic crisis, giving companies a guide to the most promising regions in which to concentrate their sales and marketing efforts... more

Contact: Sonja Makilla, Tel. +49 (0)7251 9295185

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   RegioGraph video tutorial

Data searches made easy: RegioGraph’s new spatial query tool
RegioGraph's new spatial query tool offers many possibilities for searching for data in your maps. For example, you can create a list of all customers, postcodes and districts in a particular sales territory with just one click. Learn how in this tutorial... more

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New white paper: Causes of the real estate financing crisis - GfK GeoMarketingDigital maps - GfK GeoMarketing Russia Map Edition: Free layer of selsovets with every order

There are now more reasons than ever to purchase the GfK Russia Map Edition: For every order placed up until December 31, 2009, a layer of Russia’s selsovets, or district administrative divisions, will be included free of charge! This new layer provides coverage of Russia's 60 largest cities and is thus an ideal cartographic basis for market analyses... more

Contact: Thorsten Lauszus, Tel. +49 (0)7251 9295145

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   GfK Europe Edition

Europe-wide GfK purchasing power and maps for 2010 now available!
The perfect combo for insight-generating Europe-wide analyses: the new GfK Purchasing Power dataset and GfK Europe Map Edition. Further details, free samples and more can be found here...

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Product launch: Introduction of a juice with geomarketing - GfK GeoMarketingConsultany and reports - GfK GeoMarketing Product launch: Introduction of a juice with geomarketing

A manufacturer used a geomarketing approach to successfully introduce
a new juice product to the market.
GfK GeoMarketing's expertise and data played a central role in the company's location of target groups and selection of suitable test markets... more

Contact: Oliver Giehsel, Tel. +49 (0)7251 9295165

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   Software training courses

Software training courses at your place of business!
GfK GeoMarketing offers two-day software training courses for RegioGraph in English. These sessions help you utilize the full potential of this powerful application!

Book a place...

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In demand: New potential for the B2B sector - GfK GeoMarketingMarket data - GfK GeoMarketing In demand: New potential for the B2B sector

How can you reach your turnover goals and reverse the downward spiral? The solution usually involves accessing untapped potential.
Doris Hardt-Beischl, head of sales at GfK GeoMarketing, explains in an interview how companies in the B2B sector can better exploit existing turnover potential... more

Contact: Alexandra Deutsch, Tel. +49 (0)7251 9295170

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   Trade fair dates

Meet GfK GeoMarketing in person in 2010!

  • Paperworld 2010, Frankfurt
    January 1-February 2 - hall 4, stand C49
  • EuroCIS 2010, Düsseldorf
    March 2-4 - hall 14, stand C28
  • CeBIT 2010, Hannover
    March 2-7 - hall 9, joint geoinformation stand
    Make an appointment...

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Free map download: Sector-specific retail trade turnover - GfK GeoMarketingDigital maps - GfK GeoMarketing Free map download: Sector-specific retail trade turnover

GfK GeoMarketing has analyzed sector-specific retail trade turnover volumes for European countries. As a special Christmas download for our readers, we have created a map illustrating each country’s share of the clothing, food and entertainment sectors.

Click here to download the PDF (approx. 2.7 MB).

Contact: Nicole Lahr, Tel. +49 (0)7251 9295160

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For questions related to GfK GeoMarketing e-News, please contact:

Cornelia Lichtner
Marketing
GfK GeoMarketing GmbH
c.lichtner@gfk-geomarketing.com

Management Board: Olaf Petersen, Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872

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