| 12/2008 | Bruchsal, December 4, 2008 |
Optimal sales territory planning is crucial for all companies with external sales forces. Now is the time to optimize your external sales force to ensure the best possible customer service for 2009. Many companies carry out these optimizations with the help of an external consultant. Contact: Sonja Scharf, Tel. +49 (0)7251 9295110
Video tutorial
Work more efficiently by using bookmarks in RegioGraph and DISTRICT
The Russian market offers many opportunities to enterprising companies and investors. GfK GeoMarketing analyzed the retail situation of 39 Russian cities. Moscow emerged as the unrivalled leader. Surprisingly close on its heels are cities such as Tyumen and Ufa, which are comparatively little-known outside of Russia... more Contact: Gerrit Schreiber, Tel. +49 (0)7251 9295200
Russia Map Edition
New digital maps for Russia
Companies that advertise frequently must allocate their budgets carefully. The key is to focus advertising and marketing campaigns in the areas with the highest potential. Geomarketing is essential when it comes to the regional optimization of media campaigns. Together with regional market data on target group potential, the software application RegioGraph provides the ideal tool for your media planning activities... more Contact: Thorsten Lauszus, Tel. +49 (0)7251 9295145
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Want to be up-to-date? Get version 10 of RegioGraph or DISTRICT now!
Do you sell your products in the B2B or B2C sectors? If so, the new
Locate potential business customers, Germany-wide: The new GfK Profile and Distribution of Businesses 2008 and GfK Businesses 2008 market datasets GfK GeoMarketing’s new B2B market datasets provide important information on the regional distribution of businesses throughout Germany. Use GfK Profile and Distribution of Businesses to locate new areas of potential, plan regional turnover goals and assess the performance of external sales teams. Data is offered for all of Germany’s municipalities and postcodes. GfK Profile and Distribution of Businesses reveals the regional distribution of businesses according to 14 branches, 5 turnover volume categories and 5 company size classifications. The microgeographic GfK Businesses dataset allows you to go one step further and locate businesses of interest from 14 branches and 3 size classifications at the level of Germany’s 3.6 million street segments. To support your direct marketing activities, we also provide complete address listings for the businesses in which you are interested. Locate your target groups Germany-wide with GfK Demographics 2008 Use the new GfK Demographics 2008 dataset to determine your customer potential for all of Germany’s municipalities, postcodes and street segments. Our B2C market dataset provides comprehensive entries on the age, income, living situation and household type of the population according to region. The high-quality data is provided down to the level of street segments. This offers an ideal basis for your 2009 regional market analyses, media planning and external sale force evaluations. Contact: Alexandra Deutsch, Tel. +49 (0)7251 9295170
Software training courses
Software training courses - offered at your place of business! GfK GeoMarketing offers two-day software training courses for RegioGraph and DISTRICT in English. These sessions help you utilize the full potential of these powerful applications!
This month's exclusive download is an overview map of Europe's two-digit postcodes. GfK GeoMarketing offers this and many other digital maps for more than 240 countries. Contact: Sonja Scharf, Tel. +49 (0)7251 9295110
GfK Map Webshop
Eye-catching addition to your office: Large-format GfK wall maps Are you interested in hanging one of our eye-catching maps at your place of work? If so, visit the
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Professional sales territory planning: Efficiency guaranteed!
Media planning with RegioGraph: Advertise more efficiently
Discover new potential: Datasets on businesses & population 