GfK GeoMarketing - Growth from Knowledge GfK GeoMarketing GeoMarketing Software: RegioGraph and DISTRICT Digital maps for more than 240 countries Market data - from GfK Purchasing Power to sociodemographic data Consultancy and reports
  12/2008 Bruchsal, December 4, 2008  

Contents

Professional sales territory planning:
Efficiency guaranteed!

Russia's vibrant retail climate:
Tyumen climbs to 2nd position

Media planning with RegioGraph:
Advertise more efficiently

Discover new market potential:
Datasets on businesses & population

Free map download:
Europe's two digit postcodes

  

Dear Reader,

As the year draws to a close, we’d like to thank you for your continued interest in our geomarketing news. We hope our e-News editions have shown you how a geomarketing approach can boost your company’s success. We wish you all the best for the holiday season and a profitable start to the new business year. You can continue to look forward to monthly editions of e-News, containing the latest tips for success-enhancing geomarketing approaches to your marketing, sales, controlling and expansion activities!

Your GfK GeoMarketing team

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Professional sales territory planning – Efficiency guaranteed - GfK GeoMarketingConsultancy and reports - GfK GeoMarketing Professional sales territory planning: Efficiency guaranteed!

Optimal sales territory planning is crucial for all companies with external sales forces. Now is the time to optimize your external sales force to ensure the best possible customer service for 2009. Many companies carry out these optimizations with the help of an external consultant.
This offers numerous advantages, including greater efficiency and better implementation of the agreed-upon changes... more

Contact: Sonja Scharf, Tel. +49 (0)7251 9295110

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Video tutorial

Work more efficiently by using bookmarks in RegioGraph and DISTRICT
The bookmark feature allows you to save multiple map extracts from a given worksheet. These saved views can then be quickly accessed later. Learn how to use this time-saving feature... more

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Russia’s vibrant retail climate - GfK GeoMarketingConsultancy and reports - GfK GeoMarketing Russia's vibrant retail climate: Tyumen climbs to 2nd position

The Russian market offers many opportunities to enterprising companies and investors. GfK GeoMarketing analyzed the retail situation of 39 Russian cities. Moscow emerged as the unrivalled leader. Surprisingly close on its heels are cities such as Tyumen and Ufa, which are comparatively little-known outside of Russia... more

Contact: Gerrit Schreiber, Tel. +49 (0)7251 9295200

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Russia Map Edition

New digital maps for Russia
Are you active in Eastern Europe or Asia? If so, the release of our new digital maps for Russia this December is the ideal basis for your market planning! New with this release: a map of the country’s two-digit postcodes... more

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Media planning with RegioGraph - GfK GeoMarketingRegioGraph - GfK GeoMarketing Media planning with RegioGraph: Advertise more efficiently

Companies that advertise frequently must allocate their budgets carefully. The key is to focus advertising and marketing campaigns in the areas with the highest potential. Geomarketing is essential when it comes to the regional optimization of media campaigns. Together with regional market data on target group potential, the software application RegioGraph provides the ideal tool for your media planning activities... more

Contact: Thorsten Lauszus, Tel. +49 (0)7251 9295145

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Update now!

Want to be up-to-date? Get version 10 of RegioGraph or DISTRICT now!
Are you using an older version of RegioGraph or DISTRICT? Or are you using version 10 of the software already, but still have last years’ data- and map sets? If so, consider the many advantages of updating to the latest version... more

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New market data available - GfK GeoMarketingMarket data - GfK GeoMarketing Discover new potential: Datasets on businesses & population

Do you sell your products in the B2B or B2C sectors? If so, the new
GfK Businesses dataset provides important information for assessing the regional distribution of businesses according to branch and size. The new GfK Demographics dataset allows you to perform precise analyses and localizations of your target groups in the B2C market... more

Contact: Alexandra Deutsch, Tel. +49 (0)7251 9295170

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Software training courses

Software training courses - offered at your place of business!

GfK GeoMarketing offers two-day software training courses for RegioGraph and DISTRICT in English. These sessions help you utilize the full potential of these powerful applications!

Book a place...

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Free map download: Europe's two digit postcodesMarket data - GfK GeoMarketing Free map download: Europe's two digit postcodes

This month's exclusive download is an overview map of Europe's two-digit postcodes. GfK GeoMarketing offers this and many other digital maps for more than 240 countries.

Download the overview map here (~ 0.7 MB)!

Contact: Sonja Scharf, Tel. +49 (0)7251 9295110

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GfK Map Webshop

Eye-catching addition to your office: Large-format GfK wall maps

Are you interested in hanging one of our eye-catching maps at your place of work? If so, visit the
GfK Map Webshop, where you can order attractive and expertly prepared wall maps of many European countries, including a Europe-wide purchasing power map... more


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For questions related to GfK GeoMarketing e-News, please contact:

Cornelia Lichtner
Marketing
GfK GeoMarketing GmbH
c.lichtner@gfk-geomarketing.com

Management Board: Olaf Petersen, Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872

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