Dear reader,

A geomarketing approach to planning and analysis is the cornerstone of successful businesses, whatever the size, branch or type. Our new 2014 maps and purchasing power data for Europe bring clarity and precision to your analyses, ensuring your continued success.

Enjoy this edition of e-News.

Your GfK GeoMarketing team

According to our updated study “GfK Purchasing Power Europe”, European consumers have an average per-capita purchasing power of €13,112 at their disposal in 2014. Learn more about the distribution of purchasing power in Europe.

Alexandra Deutsch, T +49 7251 9295 170

We enrich our GfK geodata with information on geography and regional market traits. This offers an objective and reliable basis for making more informed decisions across national borders and business areas. Find out how our geodata helps companies link their data and turn mere information into valuable insights in our new magazine edition.

GfK retail expert Manuel Jahn investigates whether retail centers constitute a sustainable investment with genuine substance or an overhyped asset that poses grave consequences down the road. Read our study "GfK Retail Center Performance Report" to find out the criteria used to evaluate the quality and performance of Germany’s retail centers.

Oliver Giehsel, T +49 7251 9295 165

Linking customer and address data in RegioGraph is the basis of all subsequent analyses. Customer data often changes on a daily basis, but thankfully it’s easy to automatically update this information in RegioGraph. Learn how in this tutorial.

Chris Ewing, catastrophe model developer at Aon Benfield, discusses what makes his company's catastrophe risk models so reliable and valuable to clients, and the role geodata plays.
Find out more...

Katrin Ubert, T +49 7251 9295 150

Our webshop offers up-to-date regionalized market data, worldwide digital maps and the geomarketing software RegioGraph. Ordering is quick and easy! Browse the webshop...

Download an overview map of Europe’s 2014 per-capita purchasing power and pinpoint the regions with the highest purchasing power.

Markus Frank, T +49 7251 9295 185

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See how geomarketing can support you