Geomarketing      
 
  GeoMarketing: Know 'Where'  
 
e-News | November 2013
 

Dear reader,

A geomarketing approach to planning and analysis is the cornerstone for building successful businesses, whatever the size, branch or type.

A key component of your planning and your analyses are our new 2013 maps and purchasing power data for Europe.

Enjoy this edition of e-News!

Your GfK GeoMarketing team

 
 
GfK study shows uneven distribution of purchasing power
 
 
GfK study shows uneven distribution of purchasing power - GfK GeoMarketing    

According to our updated study "GfK Purchasing Power Europe", European consumers have an average per-capita purchasing power of €12,890 at their disposal in 2013. Learn more about the distribution of purchasing power in Europe.

Denise Nürnberger
, T +49 7251 9295 205

 
 
New software version: RegioGraph 2013
 
 

Interested in using geomarketing to find solutions to your location-related challenges? Take a guided tour of our new geomarketing software RegioGraph 2013 and find out more. Or watch one of our video tutorials.

 
 
Using RegioGraph to promote economic development
 
 
Using RegioGraph to promote economic development - GfK GeoMarketing    

The Lüneburg-Wolfsburg Chamber of Commerce and Industry's "location politics" division manages all tasks related to economic and structural political policies. Read our interview to find out how the Chamber of Commerce and Industry uses geomarketing analyses to manage its operations.

Simon Lühr, T +49 7251 9295 145

 
 
Video tutorial: Creating maps
 
 

You can easily create your own map content in RegioGraph instead of using a default map. To do this, use the layers and background maps in the map library. Watch the tutorial…

 
 
Expansion: Avoid stumbling blocks with geomarketing
 
 
International expansion: Avoid stumbling blocks with geomarketing - GfK GeoMarketing    

Retailers often face unanticipated challenges when entering a new market. Read our expert article to find out how to select the retail sites in the countries with the best prospects.


Oliver Giehsel
, T +49 7251 9295 165

 
 
Visit our GfK Webshop
 
 

GfK GeoMarketing's webshop offers up-to-date regionalized market data for Germany, worldwide digital maps and the geomarketing software RegioGraph. Ordering is quick and easy! Browse the webshop...

 
 
Download: Software companies in Germany
 
 
Download: White Paper on retail - GfK GeoMarketing    

Download our overview map depicting the share of software companies in Germany at the district level. This and many other address-specific D&B data on business potential for Germany are available in RegioGraph Strategy.

Simon Lühr
, T +49 7251 9295 145

 
Location insights from a single source
 
 

Where are optimal sites for your business, how should you structure your sales territories and where can you acquire more customers? Our geomarketing solutions and consultancy help answer these and many other location-related questions. Learn more about the many benefits offered by geomarketing…

 
 

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About us
GfK GeoMarketing GmbH
Werner-von-Siemens-Str. 9, Gebäude 6508, 76646 Bruchsal, Germany
Managing director: Wolfram Scholz
Commercial register Mannheim, HRB 250872
www.gfk.com/geomarketing

 
 

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