GfK GeoMarketing - Growth from Knowledge GfK GeoMarketing GeoMarketing Software RegioGraph Digital maps for more than 240 countries Market data - from GfK Purchasing Power to sociodemographic data Consultancy and reports
  11/2009 Bruchsal, November 18, 2009  

Contents

Way out of the crisis:
Sustainable planning with geomarketing

New white paper:
Causes of the real estate financing crisis

Applied sales territory planning:
Common approaches

Case study:
Optimize mailings with RegioGraph

Free download:
5 phases of sales territory planning

  

Dear Reader,

"Sustainability" has definitely been the buzzword for 2009: The economic crisis created a situation in which it was necessary to focus on efficient and effective planning that holds up over the long-term. Have you adapted your 2010 sales and marketing strategies to these new, more demanding conditions? Our geomarketing solutions can support you in this endeavor, helping you navigate your way to better times.

Wishing you an inspiring read,
Your GfK GeoMarketing team

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Way out of the crisis: Sustainable planning with geomarketing - GfK GeoMarketingMarket data - GfK GeoMarketing Way out of the crisis: Sustainable planning with geomarketing

Prior to the 2008 financial crisis, "sustainability" was often dismissed as a trendy term used by well-intentioned individuals with little knowledge of the intricacies of economics. However, the current crisis has affected virtually all aspects of the global economy. Why is sustainable planning so important and how quickly can it lead to improvement?... more

Contact: Oliver Giehsel, Tel. +49 (0)7251 9295165

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   GfK GeoMarketing Magazine 04|2009
The new GfK GeoMarketing Magazine 04|2009 is here!
Special topic: Sales territory planning, complimentary purchasing power poster and
practice-oriented tips...more

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New white paper: Causes of the real estate financing crisis - GfK GeoMarketingConsultany and reports - GfK GeoMarketing New white paper: Causes of the real estate financing crisis

Real estate financing and retail experts Manuel Jahn and Olaf Petersen - authors of a new white paper published by GfK GeoMarketing - urge banks and investors to focus on sustainability and temper financial mathematical models with applied real estate knowledge. Read more about the causes and way out of the real estate financing crisis... more

Contact: Doris Steffen, Tel. +49 (0)7251 9295180

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   RegioGraph video tutorial

Import your location data into RegioGraph
It's easy to import your location data on customers, branches and business sites into RegioGraph as an independent point layer. This exercise shows you how... more

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Applied sales territory planning: Common approaches - GfK GeoMarketingConsultany and reports - GfK GeoMarketing Applied sales territory planning: Common approaches

Increasing efficiency is one of the most common goals behind sales territory optimizations. Still, it's also important to assess the effectiveness of the existing sales structure. A key question to answer is whether the current sales structure is the correct one. Read about the pros and cons of the most common sales structures... more

Contact: Sonja Scharf, Tel. +49 (0)7251 9295110

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   Software training courses

Software training courses at your place of business!
GfK GeoMarketing offers two-day software training courses for RegioGraph in English. These sessions help you utilize the full potential of this powerful application!

Book a place...

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Optimize mailings with RegioGraph - GfK GeoMarketingRegioGraph - GfK GeoMarketing Case study: Optimize mailings with RegioGraph

One-size-fits-all marketing is expensive and can even irritate customers. Businesses can achieve better results by tailoring their market campaigns according to the specific profiles of their target customers. A company in the medical device sector was able to save money by optimizing its direct marketing campaign thanks to a geomarketing approach... more

Contact: Sonja Makilla, Tel. +49 (0)7251 9295185

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   Free download
New download: RegioGraph in Practice
Discover RegioGraph 2009's many applications through detailed user reports. Our latest publication "RegioGraph in Practice" features reports on how users in sales, marketing, controlling, logistics and other branches have achieved success with RegioGraph.
Click here for the free download...

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5 phases of sales territory planning - GfK GeoMarketingDigital maps - GfK GeoMarketing Free download: 5 phases of sales territory planning

This month's free download displays the 5 key phases of sales territory planning. See at a glance the most important steps to follow and points to keep in mind when carrying out your next sales territory planning.

Click here to download the map as a PDF (approx. 0.7 MB).

Contact: Nicole Lahr, Tel. +49 (0)7251 9295160

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For questions related to GfK GeoMarketing e-News, please contact:

Cornelia Lichtner
Marketing
GfK GeoMarketing GmbH
c.lichtner@gfk-geomarketing.com

Management Board: Olaf Petersen, Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872

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