Dear reader,

Up-to-date and accurate data is essential, especially in these uncertain times. You can rely on our regularly updated, Europe-wide market data and location expertise to help you successfully plan for the coming year. We're proud to announce the release of the English version of RegioGraph 2014. We've also updated our map and purchasing power offering, which helps you realize the full capabilities of the software.

Enjoy this edition of e-News.

Your GfK GeoMarketing team

A precise, up-to-date cartographic basis is a precondition for accurate geographic analyses. Read more about the major changes and additions to the Europe Map Edition 2014/2015.

Katrin Ubert, T +49 7251 9295 150

GfK has released an updated and expanded edition of its digital maps for Thailand. Digital maps featuring postal and administrative boundaries form the foundation for software-based analyses. Find out more about our new digital maps for Thailand.

The new English-language version of RegioGraph is now available, along with updated 2014 European maps and purchasing power data. Find out more and order...

Markus Frank, T +49 7251 9295 185

RegioGraph allows you to carry out territory planning measures across multiple hierarchical levels. For example, merge external sales force territories into sales regions. Or, add a new planning level.
Learn how in this tutorial.

Interested in finding out how some cities are able to draw particularly high levels of purchasing power via the existing retail offering? Read an article on this subject by GfK retail real estate expert Manuel Jahn.

Kathrin Acker, T +49 7251 9295 210

Our webshop offers up-to-date regionalized market data, worldwide digital maps and the geomarketing software RegioGraph. Ordering is quick and easy! Browse the webshop...

Our free download for October illustrates the distribution of purchasing power potential for photographic equipment (cameras, lenses, video cameras, tripods, etc.) in Germany’s urban and rural districts. Download now...

Nicole Lahr, T +49 7251 9295 215

Video:
See how geomarketing can support you