Dear reader,

Up-to-date and accurate data is essential, especially in these uncertain times. You can rely on our regularly updated, Europe-wide market data and location expertise to help you successfully plan for the coming year. We’re proud to announce the release of the English version of RegioGraph 2013. We’ve also updated our map and purchasing power offering, which helps you realize the full capabilities of the software.

Enjoy this edition of e-News!

Your GfK GeoMarketing team

Our updated maps and purchasing power data for all European countries are now available. Use up-to-date geodata to correctly pinpoint locations, turnover and potential. more...

Denise Nürnberger, T +49 7251 9295 205

There have been changes to every European country’s postal and administrative levels, amounting to a total of more than 4,000 changes. We´ve summarized the most important changes. more...

RegioGraph 2013 is packed with new reporting options and sales territory planning tools. The software is now available for ordering. RegioGraph 2013 also offers geocoding capabilities for seven additional countries. Take advantage of this new feature to carry out detailed analyses in dynamic markets outside of Europe. Order the new software…

Maik Hausmann, T +49 7251 9295 110

Maps created with RegioGraph support infinite zoom. The software includes a zoom tool that resembles those in standard web browsers. This tutorial shows you how easy it is to manipulate the visible map area in RegioGraph. Watch the tutorial…

In this article, our geomarketing specialist Gerrit Schreiber shows how digital maps can be used to carry out sales and controlling tasks. He also details the benefits of using postcodes as a basis of planning. more...

Markus Frank, T +49 7251 9295 185

GfK GeoMarketing's online webshop offers up-to-date regionalized market data for Germany, worldwide digital maps and the geomarketing software RegioGraph. Ordering is quick and easy! Browse the webshop...

This free download offers a prognosis of the future of stationary retail amidst the continuing growth of the online segment.
Read the white paper...

Kathrin Acker, T +49 7251 9295 210

Where are optimal sites for your business, how should you structure your sales territories and where can you acquire more customers? Our geomarketing solutions and consultancy help answer these and many other location-related questions. Learn more about the many benefits offered by geomarketing…

Video:
See how geomarketing can support you

Analysis
October 17-18
November 4-5
Planning
October 21-22
October 28-29