GfK GeoMarketing - Growth from Knowledge GfK GeoMarketing GeoMarketing Software RegioGraph Digital maps for more than 240 countries Market data - from GfK Purchasing Power to sociodemographic data Consultancy and reports
  10/2009 Bruchsal, October 22, 2009  

Contents

New: Europe-wide
purchasing power and maps for 2010

All you need from one source:
Worldwide digital maps

ERÜ: Sales territory planning
with RegioGraph

New German study:
Product-specific purchasing power '09

Free map download:
Sales-area productivity in Europe

  

Dear Reader,

Is it time for your next sales territory planning, location evaluation or expansion? The new GfK Purchasing Power Europe dataset and relevant digital maps provide you with the ideal planning basis! The October edition of e-News contains a detailed account of our worldwide map offerings. As always, we've included a free map download. This month's map illustrates sales area productivity for all of Europe.

Wishing you an inspiring read,
Your GfK GeoMarketing team

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New: Europe-wide purchasing power and maps for 2010 - GfK GeoMarketingMarket data - GfK GeoMarketing New: Europe-wide purchasing power and maps for 2010

Objective market data and up-to-date maps are crucial when it comes to marketing and sales decisions. GfK Purchasing Power Europe and GfK Europe Map Edition 2009/2010 (available beginning in November) are the perfect combo for getting great results from your Europe-wide analyses... more

Contact: Thorsten Lauszus, Tel. +49 (0)7251 9295145

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   RegioGraph video tutorial
Adjusting map layouts and exporting maps
All worksheets and data tables belonging to a RegioGraph project file can be easily exported. There are many ways to accomplish this in the software. This exercise covers the fundamentals... more

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All you need from one source: Worldwide digital maps - GfK GeoMarketingDigital maps - GfK GeoMarketing All you need from one source: Worldwide digital maps

Would you like to analyze customers and markets across national boundaries? With the world‘s largest collection of digital postcode and administrative maps, GfK GeoMarketing is your cartographic provider of choice. Just updated: The Asia and Europe Editions... more

Contact: Thorsten Lauszus, Tel. +49 (0)7251 9295145

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   RegioGraph

RegioGraph 2009 - The geomarketing software for all of Europe
RegioGraph 2009 allows you to analyze your customers and markets directly on digital maps for all of Europe, down to the level of street segments for 30 countries. Acquaint yourself with RegioGraph.
... more

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ERÜ: Sales territory planning with RegioGraph - GfK GeoMarketingRegioGraph - GfK GeoMarketing ERÜ: Sales territory planning with RegioGraph

Ernst Rüsch GmbH (ERÜ) is a German manufacturer of skirting boards, which it sells in home improvement stores. ERÜ has been using RegioGraph for years for sales controlling and currently for the integration of new locations resulting from a merging of 100 home improvement store chains... more

Contact: Sonja Makilla, Tel. +49 (0)7251 9295185

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   Software training courses

Software training courses at your place of business!
GfK GeoMarketing offers two-day software training courses for RegioGraph in English. These sessions help you utilize the full potential of this powerful application!

Book a place...

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New Germany study: Product-specific purchasing power '09 - GfK GeoMarketingDigital maps - GfK GeoMarketing New German study: Product-specific purchasing power '09

GfK Purchasing Power for Retail Product Lines reveals significant regional variations in product preferences. Hamburg inhabitants, for example, love CDs, while Bavarians are passionate about home improvement products. The dataset shows purchasing power for almost 60 product lines across all of Germany, down to the level of street segments... more

Contact: Sonja Scharf, Tel. +49 (0)7251 9295110

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   Free download
New: RegioGraph in Practice
Discover RegioGraph 2009's many applications through detailed user reports. Our latest publication "RegioGraph in Practice" features reports on how users in sales, marketing, controlling, logistics and other branches have achieved success with RegioGraph.
Click here for the free download...

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Sales-area productivity in Europe - GfK GeoMarketingRegioGraph - GfK GeoMarketing Free map download: Sales-area productivity in Europe

This month's map shows the average per capita sales area and sales productivity across Europe. With 1.40 m² per inhabitant, Germany comes in at third place behind Austria and the Netherlands in terms of per capita sales area. However, Germany is in the bottom third compared to other western and northern European countries with regard to sales area productivity.

Click here to download the map as a PDF (approx. 0.3 MB).

Contact: Oliver Giehsel, Tel. +49 (0)7251 9295165

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For questions related to GfK GeoMarketing e-News, please contact:

Cornelia Lichtner
Marketing
GfK GeoMarketing GmbH
c.lichtner@gfk-geomarketing.com

Management Board: Olaf Petersen, Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872

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