Dear reader,

Want to measure and compare the regional demand potential in your markets for stationary retail products in the food and non-food sectors? GfK Purchasing Power for Retail Product Lines gives you the ability to do that for numerous product lines and countries. This valuable benchmark provides a detailed portrait of consumer potential in your active markets.

In this edition of e-News you can download our current maps of purchasing power for retail product lines for 9 European countries. Upon request, we can of course calculate purchasing power for retail product lines for additional countries.

Enjoy this edition of e-News.

Your GfK GeoMarketing team

GfK Purchasing Power for Retail Product Lines reveals insight into the purchasing power of specific product groups. This allows you to secure a decisive competitive advantage! We've assembled our international maps of purchasing power for retail product lines into an image gallery that you can view in the form of a PDF.

Katrin Ubert, T +49 7251 9295 150

Read the new edition of our GfK GeoMarketing Magazine to find out how to reach your growth and turnover goals through more targeted market management. Access the magazine...

The new English-language version of RegioGraph hits the market in October, along with updated 2014 European maps and purchasing power data. Find out more and pre-order...

Nicole Lahr, T +49 7251 9295 215

By calculating an index, you can directly compare two completely different data columns - for example, turnover figures in € and data on business potential. It's easy to create an index like this in RegioGraph. Learn how...

It's the role of the sales division to effectively tap regional market potential through intelligent planning. Read an article about how GfK can support you throughout the planning phases of a territory optimization.

Fabian Werner, T +49 7251 9295 160

Our recent Intelligent-Insurer sponsored webinar “Manage worldwide risks with GfK geodata & CRESTA zones” was a major success. The event attracted 237 registrants and generated significant interest in the reinsurance industry. The webinar featured a case study by Aon Benfield Impact Forecasting that illustrates how the company uses GfK geodata to model and manage risk across its global markets. GfK presented on the benefits of using CRESTA zones and postal boundaries as a basis of planning in the reinsurance industry.
If you were unable to join us for the webinar, you can watch it here.

Our free download for September illustrates the regional per-capita purchasing power potential for OTC (over-the-counter) pharmaceuticals in Germany's districts.

Download now...


Nicole Lahr, T +49 7251 9295 215

Our webshop offers up-to-date regionalized market data, worldwide digital maps and the geomarketing software RegioGraph. Ordering is quick and easy! Browse the webshop...