GfK GeoMarketing - Growth from Knowledge GfK GeoMarketing GeoMarketing Software RegioGraph Digital maps for more than 240 countries Market data - from GfK Purchasing Power to sociodemographic data Consultancy and reports
  09/2009 Bruchsal, September 30, 2009  

Contents

Cloudy with storms:
Retail climate forecast for Europe

Direct advertising:
DBW relies on RegioGraph

Sales planning:
Key to unlocking success

Japan: New maps
of the land of the rising sun

New download:
RegioGraph in Practice

  

Dear Reader,

Fall is traditionally a time of planning. Along these lines, are you currently optimizing your sales or service territories? A geomarketing approach saves valuable time and optimizes your sales operations to take full advantage of available potential. Our new publication "RegioGraph in Practice" guides you through the implementation of geomarketing into your sales, marketing and controlling activities. A link to the publication is included at the end of the newsletter.

Wishing you an inspiring read,
Your GfK GeoMarketing team

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Cloudy with storms: Retail climate forecast for Europe - GfK GeoMarketingConsultany and reports - GfK GeoMarketing Cloudy with storms: Retail climate forecast for Europe

Results of GfK studies reveal that the crisis has had a definite impact on European retail. The extent of the impact varies extensively by region. Where is there a realistic hope for an imminent recovery or even a rebound? GfK GeoMarketing experts bring clarity to consumer trends
in Europe... more

Contact: Oliver Giehsel, Tel. +49 (0)7251 9295165

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   RegioGraph video tutorial
Optimal map labeling
Labels are an essential component of every map. With RegioGraph, you can choose from many labeling settings and options. Learn the most important steps here!

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Direct advertising: DBW relies on RegioGraph - GfK GeoMarketingRegioGraph - GfK GeoMarketing Direct advertising: DBW relies on RegioGraph

Advertising agency DBW provides direct marketing services in a modern, streamlined manner. With the geomarketing software RegioGraph, the agency is able to offer its customers added value. "We use geomarketing to help our customers optimally implement their budgets," explains project coordinator Begovic... more

Contact: Sonja Makilla, Tel. +49 (0)7251 9295185

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   Trade fairs
Meet GfK GeoMarketing in person in September and October!
  • POST-EXPO 2009, Hanover
    Sept. 29-Oct. 1 – hall 2, stand nr. 332
  • Mail Order World 2009, Wiesbaden
    Sept. 30-Oct. 1 – hall 4, stand nr. 442
  • CRM-expo 2009, Nuremberg
    Oct. 8-9 – hall 12, stand nr. C36
    Book an appointment...

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Sales planning: Key to unlocking success - GfK GeoMarketingMarket data - GfK GeoMarketing Sales planning: Key to unlocking success

Stagnating turnover, unbalanced external sales territories and dissatisfied employees – this was the situation for an LCD manufacturer last year. Thanks to a precise determination of the company's regional turnover potential and a subsequent sales optimization, the external sales team managed to significantly improve this situation... more

Contact: Sonja Scharf, Tel. +49 (0)7251 9295110

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   Software training courses

Software training courses at your place of business!
GfK GeoMarketing offers two-day software training courses for RegioGraph in English. These sessions help you utilize the full potential of this powerful application!

Book a place...

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Japan: News maps of the land of the rising sun - GfK GeoMarketingDigital maps - GfK GeoMarketing Japan: New maps of the land of the rising sun

"The demand for reliable information on dynamic, multi-faceted markets such as Japan is incredibly high," explains Klaus Dittmann, head of
GfK GeoMarketing's cartography division. The new 2009 Japan Map Edition contains 18 new maps, including detailed maps of political and postcode boundaries... more

Contact: Thorsten Lauszus, Tel. +49 (0)7251 9295145

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   GfK Map Webshop
Eye-catching addition to your office: Large-format GfK wall maps
Would you like to hang one of our eye-catching maps at your place of work? If so, visit the GfK Map Webshop online, where you can order attractive and expertly prepared wall maps of many European countries, including a Europe-wide purchasing power map... more

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RegioGraph in Practice - GfK GeoMarketingRegioGraph - GfK GeoMarketing New download: RegioGraph in Practice

Learn about RegioGraph 2009's applications through detailed user reports. Our latest publication, "RegioGraph in Practice," contains reports on how users in sales, marketing, controlling, logistics and other branches have achieved success with RegioGraph.

Click here to download the publication as a PDF (approx. 3.7 MB).

Contact: Alexandra Deutsch, Tel. +49 (0)7251 9295170

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For questions related to GfK GeoMarketing e-News, please contact:

Cornelia Lichtner
Marketing
GfK GeoMarketing GmbH
c.lichtner@gfk-geomarketing.com

Management Board: Olaf Petersen, Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872

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