Dear reader,

The so-called summer slump is now upon us. It pulls countless companies into its dreaded gravity field each year. Some businesses struggle for months to recover from reduced sales and turnover.

But rest assured, there is hope! This edition of e-news details some geomarketing tips and insights that can boost your productivity and help you weather the summer slowdown. Think ahead and optimize your sales territory structure for 2015. Or upgrade your knowledge of geodata applications by taking part in our September webinar for the reinsurance industry.

Enjoy this edition of e-News.

Your GfK GeoMarketing team

Where can you tap more market potential? GfK Purchasing Power shows you where – at a detailed regional level, and for markets around the globe. We calculate purchasing power data for more than 60 countries, from Albania to Vietnam. We've assembled our purchasing power maps into an image gallery that you can view in the form of a PDF. Go to the free download...

Katrin Ubert, T +49 7251 9295 150

The new English-language version of RegioGraph hits the market in October, along with updated 2014 European maps and purchasing power data. Find out more and pre-order...

Interested in how geodata can be used for risk management and other (re)insurance tasks? Then be sure to sign up for our webinar on September 3, 2014. The event is hosted by renowned industry representative Intelligent Insurer and will bring together professionals from across the (re)insurance world.

Katrin Ubert, T +49 7251 9295 150

We recently completed a comprehensive analysis of Europe's retail scene. The study highlights the ongoing prosperity gap and the very diverse dynamics of European retail markets. Read more...

Kathrin Acker, T +49 7251 9295 210

You can easily optimize the project sidebar in RegioGraph based on your preferences. Learn how...

Our free download for August reveals the average per-capita retail space available to European consumers.
Download now...

Our webshop offers up-to-date regionalized market data, worldwide digital maps and the geomarketing software RegioGraph. Ordering is quick and easy! Browse the webshop...

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