GfK GeoMarketing - Growth from Knowledge GfK GeoMarketing GeoMarketing Software RegioGraph Digital maps for more than 240 countries Market data - from GfK Purchasing Power to sociodemographic data Consultancy and reports
  08/2009 Bruchsal, August 13, 2009  

Contents

RegioGraph 2009:
International geomarketing

Keep all of Asia in view:
New comprehensive postcode maps

Report: Germany's large cities
are top shopping destinations

Geomarketing applied:
Location-planning

Free map download:
Currency exchange rate trends

  

Dear Reader,

Geomarketing is used in companies of all sizes and branches for analyzing markets and customers, planning new sales territories, acquiring new customers and developing and implementing expansion strategies. GfK GeoMarketing's focus this summer has been on expanding its international geomarketing products and services. We're especially proud of the new Europe-wide functionality for RegioGraph, our flagship geomarketing software. Thanks to this addition, you can now use RegioGraph's powerful functions for all of Europe. A highlight is the integrated geocoder that allows you to import and visualize your customer data at the level of street segments for more than 20 European countries!

Wishing you an inspiring read,
Your GfK GeoMarketing team

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RegioGraph 2009: International geomarketing - GfK GeoMarketingRegioGraph - GfK GeoMarketing RegioGraph 2009: International geomarketing

New sales territory planning options, support for more detailed analyses and a highly attractive map interface. RegioGraph 2009 provides users with everything they need for successful geomarketing for all of Europe – now available in English. Comprehensive information on RegioGraph 2009 can be found at www.gfk-regiograph.com... more

Contact: Sonja Makilla, Tel. +49 (0)7251 9295185

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   RegioGraph video tutorial
Welcome to RegioGraph 2009!
Creating impressive looking maps is just one of many things you can do with RegioGraph. This tutorial will quickly acquaint you with some of the software's key features... more

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New comprehensive postcode maps - GfK GeoMarketingDigital maps - GfK GeoMarketing Keep all of Asia in view: New comprehensive postcode maps

Up-to-date cartographic sources are the most important component for the successful planning of new locations and sales territories. The new Asia Map Edition offers comprehensive postcode maps for almost all of Asia's 48 countries. We offer an attractive 50% discount for customers who have signed up for our product subscription service... more

Contact: Thorsten Lauszus, Tel. +49 (0)7251 9295145

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   New market data
New: Regional data on retail potential
The GfK Retail Purchasing Power, GfK POS Turnover for the Retail Trade and GfK Retail Centrality datasets are tremendously valuable sources of reference for your location and customer analyses. All datasets have been updated to the 2009 status... more

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Germany's large cities are top shopping destinations - GfK GeoMarketingMarket data - GfK GeoMarketing Report: Germany's large cities are top shopping destinations

Around half of Germany's total clothing-related turnover is generated in the country's fifty largest cities. This is one of the findings of the new
GfK POS Turnover for Clothing study carried out by GfK GeoMarketing. The study also reveals that expenditures for women's clothing comprise more than twice the amount spent on men's clothing... more

Contact: Corinna Fleckenstein, Tel. +49 (0)7251 9295155

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   Software training courses

Software training courses at your place of business!
GfK GeoMarketing offers two-day software training courses for RegioGraph in English. These sessions help you utilize the full potential of this powerful application!

Book a place...

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Geomarketing applied: Location-planning - GfK GeoMarketingConsultany and reports - GfK GeoMarketing Geomarketing applied: Location-planning

In looking for an ideal site for a company location, businesses are soon reminded of the importance of assessing the regional distribution of certain key elements. Customers, target groups, delivery depots and routes, purchasing power and consumer confidence are never distributed equally throughout a given market. It's therefore essential to pinpoint exactly where the most favorable conditions predominate... more

Contact: Nicole Lahr, Tel. +49 (0)7251 9295160

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   GfK Map Webshop
Eye-catching addition to your office: Large-format GfK wall maps
Would you like to hang one of our eye-catching maps at your place of work? If so, visit the GfK Map Webshop online, where you can order attractive and expertly prepared wall maps of many European countries, including a Europe-wide purchasing power map... more

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Currency exchange rate trends in Europe - GfK GeoMarketingDigital maps - GfK GeoMarketing Free map download: Currency exchange rate trends

Our free map download for this month reveals trends in currency exchange rates from June 2008 to June 2009 among those countries in Europe that have not adopted the euro. According to the data supplied by the European Central Bank, the only currency that has developed positively against the euro in this period is the Swiss franc.
Download the map here (~ 0.5 MB)!

Contact: Oliver Giehsel, Tel. +49 (0)7251 9295165

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For questions related to GfK GeoMarketing e-News, please contact:

Cornelia Lichtner
Marketing
GfK GeoMarketing GmbH
c.lichtner@gfk-geomarketing.com

Management Board: Olaf Petersen, Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872

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