| 07/2009 | Bruchsal, July 15, 2009 |
We have some exciting news for those wanting to take advantage of RegioGraph 2009's features for all of Europe! The new English version of RegioGraph will be released in August. Now you can use RegioGraph's powerful features for your Europe-wide planning, including the visualizing of your customer data at the level of street segments. The new version of RegioGraph includes even more sales territory planning and small-scale analysis options as well as a simply impressive new map layout. In short, the new RegioGraph 2009 contains everything you need to carry out successful geomarketing! The new English-language version allows you to use the many new functions for a European country of your choice. The feature-packed software includes all postcode, administrative and topographic maps, GfK Purchasing Power and comprehensive Tele Atlas street maps (where available) for a European country of your choice. The geocoding feature that allows you to import and visualize your customer and market data at the level of street segments is already available for the following countries: (more to follow)
RegioGraph 2009 features (English-language version)
Along with its many new features, RegioGraph has also undergone a name change. The product formerly known as RegioGraph is now RegioGraph Analysis and the product formerly known as DISTRICT is now RegioGraph Planning. RegioGraph Analysis is available from €998 and RegioGraph Planning from €2,998. Additional information can be found at www.gfk-regiograph.com (online from August 1, 2009). Contact: Sonja Makilla, Tel. +49 (0)7251 9295185
Many factors affect the purchasing power of a given country, including employment, education, innovation, demographics, economic structure and tourism. What will things look like in Europe in 11 years' time? Dr. Eberhard Stegner, management board member of GfK GeoMarketing, provides a forecast for Germany, Italy, Sweden and Poland. The purchasing power of a region is strongly associated with its economic power. Low levels of unemployment and high salaries are preconditions for high purchasing power. A high level of education and innovation are additional factors that influence purchasing power and drive future development. GfK GeoMarketing took these economic factors into account in its assessment of how European countries will develop in the coming years. This analysis yielded insight into Europe's growth prospects and purchasing power development in the years leading up to 2020. GfK GeoMarketing's forecast evaluated the period from 1999 to 2007 in order to correct for temporary boom and bust periods. Germany, Italy, Sweden and Poland as test cases Today's Europe: Where is purchasing power concentrated? Future prospects: How will economic wealth develop? Of the four test-case countries, Sweden will fare best in 2020. The key areas of growth here are located in the south – above all, in the southwest. According to GfK GeoMarketing's analysis, purchasing power development will largely stagnate in Italy, while the coastal regions in the south will make marginal strides toward Germany will continue to hold its current above-average purchasing power ranking in Europe. However, poor income development and a loss of population in the eastern German federal states will create large areas of declining purchasing power density. On the whole, Germany will continue to develop in a positive direction, thanks to the western federal states. The already wealthy southern federal states will make a significant contribution along these lines and are expected to enjoy even higher levels of purchasing power in the future. Contact: Corinna Fleckenstein, Tel. +49 (0)7251 9295155
Despite – or even because of – the current economic crisis, demand for a reliable cartographic basis for dynamic markets such as Asia remains high. The new Asia Map Edition provides up-to-date postcode, administrative and topographic maps for each of the continent's 48 countries. All maps fit together seamlessly, with no gaps or overlap. With the 2009 Asia Map Edition, GfK GeoMarketing has set a new qualitative benchmark. Maps for all 48 countries were comprehensively digitized and updated by GfK GeoMarketing's in-house cartographers. Several countries – such as the Maldives – make their first ever appearance in the Asia Map Edition. Market analyses as well as sales territory and expansion planning are always based on detailed regional units. Consequently, the new Asia Map Edition includes – for the first time – layers depicting at least the first two administrative levels as well as one postcode layer (assuming the country in question has postcodes) for every country. Numerous topographic maps featuring cities, bodies of water and streets are also included for every country.
Like all of the digital maps sold by GfK GeoMarketing, the new Asia Map Edition is available in all standard digital map formats. Comprehensive coverage, seamlessly fitting and overlap-free boundaries, national and local place-name attributions and infinite zoom capability are some of the many high-quality features that characterize this impressive new map edition. Detailed samples of the new maps can be found on the Asia Map Edition website or directly on the website of the country in question. Contact: Thorsten Lauszus, Tel. +49 (0)7251 9295145
Advertisements, brochures, mailings and trade fairs are expensive. Marketing personnel are under constant pressure to justify these costs, a challenge accentuated by the fact that the success of these endeavors is notoriously difficult to calculate. With a geomarketing approach, these otherwise difficult-to-answer questions are easily tackled... more Contact: Nicole Lahr, Tel. +49 (0)7251 9295160
Our free map download for this month features South Korea's 253 Contact: Corinna Fleckenstein, Tel. +49 (0)7251 9295155
For questions related to GfK GeoMarketing e-News, please contact:
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RegioGraph 2009: International version available from August
Europe 2020: Perspectives on retail and consumers 
closing the gap with the north. The divide between Western and Eastern Europe will also diminish somewhat. Poland will continue to catch up, although the momentum of this development is expected to slow down. Poland's population growth – particularly in the region around Krakow – will lead to a significant increase in purchasing power density. However, the prospects for an increase in purchasing power per inhabitant are most favorable in the western Polish voivodeship of Lubusz.
New maps for all of Asia: Precision expansion-planning 
Geomarketing knowledge: Advertising optimization 