GfK GeoMarketing - Growth from Knowledge GfK GeoMarketing GeoMarketing Software RegioGraph Digital maps for more than 240 countries Market data - from GfK Purchasing Power to sociodemographic data Consultancy and reports
  07/2009 Bruchsal, July 15, 2009  

Contents

RegioGraph 2009:
International version available from August

Europe 2020:
Perspectives on businesses and consumers

New maps for all of Asia:
Precision expansion-planning

Geomarketing knowledge:
Advertising optimization

Free map download:
South Korea’s postcodes

  

Dear Reader,

Where are your customers located? Only in your home market, throughout Europe or even the world? Geomarketing brings your markets into focus, whether located at home or abroad.
We're delighted to announce the imminent release of an English version of RegioGraph 2009, which will allow you to use the software's trademark geomarketing functions for all of Europe. A highlight is the integrated geocoder that allows you to import and visualize your customer data at the level of street segments for more than 20 European countries! But there is more great news this month: We are releasing our new Asia Map Edition 2009, which includes digital maps for all Asian countries at an unprecedented level of detail.
Wishing you an inspiring read,

Your GfK GeoMarketing team

spacer

RegioGraph 2009: International version available from August! - GfK GeoMarketingRegioGraph - GfK GeoMarketing RegioGraph 2009: International version available from August

We have some exciting news for those wanting to take advantage of RegioGraph 2009's features for all of Europe! The new English version of RegioGraph will be released in August. Now you can use RegioGraph's powerful features for your Europe-wide planning, including the visualizing of your customer data at the level of street segments... more

Contact: Sonja Makilla, Tel. +49 (0)7251 9295185

spacer

   Regiograph video tutorial
Creating thematic maps
The market and company data associated with your maps can be automatically visualized in numerous ways in RegioGraph. Thematic maps accentuate the values and insights contained in your data through the use of different colors, sizes and symbols... more

spacer

Europe 2020: Perspectives on businesses and consumers - GfK GeoMarketingMarket data - GfK GeoMarketing Europe 2020: Perspectives on retail and consumers

Many factors affect the purchasing power of a given country, including employment, education, innovation, demographics, economic structure and tourism. What will things look like in Europe in 11 years' time? Dr. Eberhard Stegner, management board member of GfK GeoMarketing, provides a forecast for Germany, Italy, Sweden and Poland... more

Contact: Corinna Fleckenstein, Tel. +49 (0)7251 9295155

spacer

   New market data
New: Regional data on potential for retail
The GfK Retail Purchasing Power, GfK POS Turnover for the Retail Trade and GfK Retail Centrality datasets are tremendously valuable sources of reference for your location and customer analyses. All datasets have been updated to the 2009 status... more

spacer

New maps for all of Asia: Precision expansion-planning - GfK GeoMarketingDigital maps - GfK GeoMarketing New maps for all of Asia: Precision expansion-planning

Despite – or even because of – the current economic crisis, demand for a reliable cartographic basis for dynamic markets such as Asia remains high. The new Asia Map Edition provides up-to-date postcode, administrative and topographic maps for each of the continent's 48 countries. All maps fit together seamlessly, with no gaps or overlap... more

Contact: Thorsten Lauszus, Tel. +49 (0)7251 9295145

spacer

   Software training courses

Software training courses at your place of business!
GfK GeoMarketing offers two-day software training courses for RegioGraph in English. These sessions help you utilize the full potential of this powerful application!

Book a place...

spacer

Geomarketing knowledge: Advertising optimization - GfK GeoMarketingConsultany and reports - GfK GeoMarketing Geomarketing knowledge: Advertising optimization

Advertisements, brochures, mailings and trade fairs are expensive. Marketing personnel are under constant pressure to justify these costs, a challenge accentuated by the fact that the success of these endeavors is notoriously difficult to calculate. With a geomarketing approach, these otherwise difficult-to-answer questions are easily tackled... more

Contact: Nicole Lahr, Tel. +49 (0)7251 9295160

spacer

   GfK Map Webshop
Eye-catching addition to your office: Large-format GfK wall maps
Would you like to hang one of our eye-catching maps at your place of work? If so, visit the GfK Map Webshop online, where you can order attractive and expertly prepared wall maps of many European countries, including a Europe-wide purchasing power map... more

spacer

South Korea's postcodes - GfK GeoMarketingDigital maps - GfK GeoMarketing Free map download: South Korea’s postcodes

Our free map download for this month features South Korea's 253
three-digit postcodes.
You can access an overview of all available layers for this country here.
Download the map here (~ 1 MB)!

Contact: Corinna Fleckenstein, Tel. +49 (0)7251 9295155

spacer

For questions related to GfK GeoMarketing e-News, please contact:

Cornelia Lichtner
Marketing
GfK GeoMarketing GmbH
c.lichtner@gfk-geomarketing.com

Management Board: Olaf Petersen, Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872

To unsubscribe, click here.

To change your e-mail address, click here.