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  06/2010 Bruchsal, June 10, 2010  

Contents

Expert advice:
Finding the best location

Reader survey:
What's your opinion of e-News?

Dr. C. Soldan:
External sales force planning with RegioGraph

Study: Every third market hall
shows functional deficiencies

Free download:
Study on retail in Europe

 

Dear Reader,

Football fever is about to break out around the world beginning this Friday. GfK GeoMarketing is celebrating the start of the World Cup with a free match schedule, which you can download here. This edition of e-News reveals the qualities of a good location and how one of our customers used RegioGraph to optimize his external sales force territories. You also have an opportunity to win a full version of RegioGraph Analysis by taking part in our e-News survey. We're looking forward to getting your feedback!

Your GfK GeoMarketing team

P.S. Stay up-to-date! You can now receive the latest news from GfK GeoMarketing as an
RSS-Feed or via Twitter.
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In demand: Finding the best location - GfK GeoMarketingConsultany and reports - GfK GeoMarketing Expert advice: Finding the best location

Poor location decisions are extremely expensive and difficult or even impossible to reverse. So how can you identify new branch locations with good prospects for success? GfK GeoMarketing project manager Oliver Giehsel explains how he helped a brand-name clothing supplier evaluate and expand its branch network... more

Contact: Oliver Giehsel, Tel. +49 (0)7251 9295 165

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   RegioGraph video tutorial
Sales territory planning with RegioGraph: Combine sales territories
Sales territory planning is based on the principle of combining small geographic entities according to specific criteria. This is very easy to do with RegioGraph. Learn how here... more

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Reader survey: What's your opinion of e-News? - GfK GeoMarketingMarket data - GfK GeoMarketing Reader survey: What's your opinion of e-News?

Our monthly GfK GeoMarketing e-News brings you information on the issues that interest you most. This month, we'd like to hear your thoughts on our newsletter: What do you like, what do you think needs a change and are there any topics currently missing that you´d like to see covered? Take part in the survey by June 20, 2010 and have a chance to win a full version of RegioGraph Analysis... more

Contact: Denise Nürnberger, Tel. +49 (0)7251 9295 205

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   Digital maps
From Tierra del Fuego to Mexico: New maps for South America available from July
Almost 500 new digital maps of South America provide a reliable cartographic basis for detailed analyses and planning in this region. The new map editions offer coverage of at least the two-digit postcode boundaries for all Central and South American countries with postcode systems... more

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Dr. C. Soldan: External sales force planning with RegioGraph - GfK GeoMarketingGeomarketing software RegioGraph - GfK GeoMarketing Dr. C. Soldan: External sales force planning with RegioGraph

Geomarketing software made a crucial difference in the planning of an optimized sales territory structure for Dr. C. Soldan, the Em-eukal® throat and cough drop manufacturer. This entailed completely reorganizing and optimizing the company's sales territories, a process for which RegioGraph proved indispensable... more

Contact: Nicole Lahr, Tel. +49 (0)7251 9295 160

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   GfK market data
New: Market data on turnover potential in Portugal
Interested in finding out exactly how many members of your target group live in a particular area? New GfK market data for Portugal are now available down to the level of municipalities and detailed postcodes. Similar data are available for many other European countries! It's essential to rely on objective data when planning an expansion... more

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Study: Every third market hall shows functional deficiencies - GfK GeoMarketingMarket data - GfK GeoMarketing Study: Every third market hall shows functional deficiencies

A recent study from GfK GeoMarketing examines the most important factors that govern the success of German market halls. Of the 18 market halls examined, one third exhibited significant functional deficiencies. These inadequacies include turnover problems, a lack of customer frequency and poor integration with the surrounding area... more

Contact: Wilfried Weisenberger, Tel. +49 (0)911 395 2509

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   Software training courses

Software training courses at your place of business!
GfK GeoMarketing offers two-day software training courses for RegioGraph in English. These sessions help you utilize the full potential of this powerful application!

Book a place...

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Free download: Study on retail in Europe - GfK GeoMarketingConsultany and reports - GfK GeoMarketing Free download: Study on retail in Europe

GfK GeoMarketing recently released a study on European retail in 2009, which includes a prognosis for 2010. The data were compiled on behalf of the European Shopping Centre Trust (ESCT).

The study can be downloaded for free here...

Contact: Sonja Makilla, Tel. +49 (0)7251 9295 185

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For questions related to GfK GeoMarketing e-News, please contact:

Cornelia Lichtner
Marketing
GfK GeoMarketing GmbH
c.lichtner@gfk-geomarketing.com

Management Board: Olaf Petersen, Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872

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