GfK GeoMarketing - Growth from Knowledge GfK GeoMarketing GeoMarketing Software: RegioGraph and DISTRICT Digital maps for more than 240 countries Market data - from GfK Purchasing Power to sociodemographic data Consultancy and reports
  06/2009 Bruchsal, June 15, 2009  

Contents

Product placement:
The best markets for a new juice brand

More turnover prospects:
Location planning for a car dealership

TigerTurf:
Record growth thanks to geomarketing

Asia Map Edition 2009:
Successfully expand into new markets

Free map download:
Purchasing power density in Europe

  

Dear Reader,

Geomarketing helps you work more efficiently to maximize potential. This edition of e-news provides new practice-based examples of how companies are achieving success through geomarketing in their product placement and location planning endeavors. The new RegioGraph 2009 and Asia Map Edition 2009 provide the ideal basis for your market analysis, sales territory planning and expansion activities. We hope you enjoy this issue!

Your GfK GeoMarketing team

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Product placement: The best markets for a new juice brand - GfK GeoMarketingRegioGraph - GfK GeoMarketing Product placement: The best markets for a new juice brand

Couples with children and 25-40 year-old singles with elevated incomes are the target groups for a new juice product by a large beverage manufacturer. A geomarketing approach allowed this company to evaluate more than 7,000 German addresses and identify the most important consumer markets for the introduction of this new product... more

Contact: Oliver Giehsel, Tel. +49 (0)7251 9295165

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   Regiograph tutorial
Format map contents according to your preferences
RegioGraph allows you to edit the contents of your maps in a variety of ways. One frequently performed formatting task is the adjustment of font sizes, filling colors and lines. Various formatting options are available for these purposes... more

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Improving turnover prospects: Location planning for a car dealership - GfK GeoMarketingConsultany and reports - GfK GeoMarketing More turnover prospects: Location planning for a car dealership

Would opening a second location increase turnover? This is the question that confronted the owner of a sports car dealership. GfK GeoMarketing carried out numerous analyses and test scenarios regarding the turnover potential of the existing and prospective locations in order to provide an objective and well-researched assessment of whether the intended expansion would be cost effective... more

Kontakt: Doris Steffen, Tel. +49 (0)7251 9295180

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   Coming soon!
Available in August: RegioGraph 2009, the new geomarketing software
It's almost here! The English-language version of RegioGraph 2009 hits the market in August 2009. The July edition of e-News will feature a detailed presentation of the next generation of our geomarketing software... more

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TigerTurf: Record growth thanks to geomarketing - GfK GeoMarketingRegioGraph - GfK GeoMarketing TigerTurf: Record growth thanks to geomarketing

TigerTurf International manufactures high-quality synthetic turf for the sports and leisure industries. The challenge of this market lies in locating the virtually endless array of sports facilities and in maintaining a close eye on region-specific demand and potential levels. RegioGraph offers sophisticated solutions to these challenges... more

Contact: Sonja Makilla, Tel. +49 (0)7251 9295185

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   Trade fairs
Trade fairs and conventions with GfK GeoMarketing
  • mailingtage 2009, June 24-25, Nuremberg, Germany, hall 4A, booth 111
Book an appointment...

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Asia Map Edition 2009 - GfK GeoMarketingDigital maps - GfK GeoMarketing Asia Map Edition 2009: Successfully expand into new markets

Are you looking for up-to-date maps for Asia? GfK GeoMarketing's new Asia Map Edition includes postcode, administrative and topographic maps for all Asian countries, each of which reflects the latest status. These high-quality maps provide a valuable planning resource for your Asian market activities... more

Contact: Thorsten Lauszus, Tel. +49 (0)7251 9295145

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   Software training courses
Software training courses at your place of business!
GfK GeoMarketing offers two-day software training courses for RegioGraph and DISTRICT in English. These sessions help you utilize the full potential of these powerful applications!

Book a place...

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Purchasing power density in Europe - GfK GeoMarketingMarket data - GfK GeoMarketing Free map download: Purchasing power density in Europe

An illustration of the distribution of purchasing power per square kilometer reveals areas of elevated consumption in Europe. Rather than depicting purchasing power per person, this map illustrates the purchasing power of all inhabitants per area. This allows you to estimate at a glance the available purchasing power volume for a given region.
Download the map here (~ 2 MB)!

Contact: Corinna Fleckenstein, Tel. +49 (0)7251 9295155

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   GfK Map Webshop
Eye-catching addition to your office: Large-format GfK wall maps
Would you like to hang one of our eye-catching maps at your place of work? If so, visit the GfK Map Webshop online, where you can order attractive and expertly prepared wall maps of many European countries, including a Europe-wide purchasing power map... more

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For questions related to GfK GeoMarketing e-News, please contact:

Cornelia Lichtner
Marketing
GfK GeoMarketing GmbH
c.lichtner@gfk-geomarketing.com

Management Board: Olaf Petersen, Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872

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