Geomarketing      
 
  GeoMarketing: Know 'Where'  
 
e-News | May 2014
 

Dear reader,

This edition of e-News gives you access to our latest free download: purchasing power maps of Germany, Austria and Switzerland. GfK’s purchasing power study reveals the regional distribution of purchasing power from the level of federal states down to detailed postcodes.

Enjoy this edition of e-News.

Your GfK GeoMarketing team

 
 
GfK releases updated and expanded Asia Map Edition
 
 
   

GfK updated more than 500 digital maps for Asia and also added new maps to the edition. Available immediately, the new maps offer coverage of all official postal and administrative entities, including municipalities, districts and supplementary topographic details. Access an overview of the changes here.

Simon Lühr, T +49 7251 9295 145

 
 
Visit our GfK Webshop
 
 

Our webshop offers up-to-date regionalized market data for Germany, worldwide digital maps and the geomarketing software RegioGraph. Order now quick and easy! Browse the webshop...

 
 
GfK publishes study on the European retail scene
 
 
GfK publishes study on the European retail scene - GfK GeoMarketing    

GfK’s study on the European retail scene in 2014 reveals that consumers in the EU-28 had a total of €7.6 trillion available for consumer purchases in 2013. Read more about the results of the study here.

Oliver Giehsel
, T +49 7251 9295 165

 
 
Video tutorial: Aggregating regions
 
 

The market or company data associated with RegioGraph can be automatically visualized in various ways. Thematic maps use varying colors, sizes or symbols to illustrate the values in your data.
Learn more in this tutorial..

 
 
New online resource for geodata
 
 
New online resource for geodata  - GfK GeoMarketing    

On our geomarketing website you can research GfK’s entire geodata offering of digital maps and regional market data. Also, there´s a wealth of information about our geomarketing software RegioGraph. And you`ll find loads of useful tipps on location and sales territory planning, branch network optimization, retail real estate evaluation, and all our other geomarketing consultancy services.

Check out our comprehensive coverage of regional planning levels and market data for your market areas, and download free map and market data samples for countries worldwide, from Afghanistan to Vietnam!

Katrin Ubert, T +49 7251 9295 150

 
 
Retail centers: A full-package retail format
 
 

Retail centers are inspiring ever greater attention in terms of both demand and supply. This form of investment was previously regarded in an unfavorable light compared to other asset types. Under this mindset, retail contracts – rather than location potential – were seen as the best gauge of value. The white paper GfK Retail Center Report gives investors and retailers access to detailed, systematically acquired geoanalytic insights on Germany’s retail center segment.

 
 
Free download: Purchasing Power for Germany, Austria & Switzerland 2014
 
 
   

Our free download shows the distribution of purchasing power in Germany, Austria and Switzerland. One insight revealed by the map: The purchasing power variations between Austria and Switzerland are as pronounced as the differences within these countries. Download now...

Alexandra Deutsch, T +49 7251 9295 170

 
 

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About us
GfK GeoMarketing GmbH
Werner-von-Siemens-Str. 9, Gebäude 6508, 76646 Bruchsal, Germany
Managing director: Wolfram Scholz
Commercial register Mannheim, HRB 250872
www.gfk-geomarketing.com

 
 

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