GfK GeoMarketing - Growth from Knowledge GfK GeoMarketing GeoMarketing Software: RegioGraph and DISTRICT Digital maps for more than 240 countries Market data - from GfK Purchasing Power to sociodemographic data Consultancy and reports
  05/2009 Bruchsal, May 13, 2009  

Contents

Geomarketing applied:
Custom-tailored turnover planning

ILIOTEC:
Bright prospects with RegioGraph

Geomarketing knowledge:
Using purchasing power correctly

Sales and controlling:
Better teamwork through geomarketing

Download:
Geomarketing in Practice

  

Dear Reader,

Is your company struggling with reduced working hours, staff cuts, budget reductions or declines in profits? Geomarketing solutions make it possible to successfully address and triumph over these challenges. A geomarketing approach allows you to increase efficiency in your marketing and sales actions, determine areas of untapped potential and utilize your resources in a more targeted and cost-effective manner. How? We'll show you through practice-based examples in this edition of e-News and the Geomarketing in Practice booklet that can be downloaded at the end of this newsletter. Don't hesitate to contact us if you have any questions.

Your GfK GeoMarketing team

spacer

Bawo: Custom-tailored turnover planning - GfK GeoMarketingRegioGraph - GfK GeoMarketing Geomarketing applied: Custom-tailored turnover planning

The major door supplier BAWO has been unlocking new turnover potential through the implementation of RegioGraph. Helmut Klöckner, BAWO's head of sales, is enthusiastic about what geomarketing has done for his company: "In working with RegioGraph on a daily basis, we are becoming aware of ever more analyses that we can easily carry out."... more

Contact: Oliver Giehsel, Tel. +49 (0)7251 9295165

spacer

   GfK GeoMarketing Magazine 02|2009
The new GfK GeoMarketing Magazine 02|2009 is here!
The chic new design features a new name for our publication as well as a greater emphasis on practice-oriented examples and background knowledge... more

spacer

Bright prospects with RegioGraph - GfK GeoMarketingRegioGraph - GfK GeoMarketing ILIOTEC: Bright prospects with RegioGraph

The solar technology pioneer based in Regensburg, Germany, has been carrying out successful geomarketing with RegioGraph. ILIOTEC uses the geomarketing software to analyze its sales territories, plan for the addition of new sales representatives and restructure its territories. An interview with Sonja Vogel, a member of ILIOTEC's marketing team... more

Contact: Alexandra Deutsch, Tel. +49 (0)7251 9295170

spacer

   RegioGraph tutorial
Sneak preview: RegioGraph 2009's new startup dialog
The new RegioGraph 2009 (English version available as of August 2009) greets you with a startup dialog after the application launches. This new feature allows you to achieve results more quickly... more

spacer

GfK Purchasing Power - GfK GeoMarketingMarket data - GfK GeoMarketing Geomarketing knowledge: Using purchasing power correctly

It's well established that an essential component of geomarketing involves using market data to gauge regional market potential. But what are the various areas of application for these market datasets? An article on the purchasing power datasets by Doris Hardt-Beischl, GfK GeoMarketing's head of sales... more

Contact: Corinna Fleckenstein, Tel. +49 (0)7251 9295155

spacer

   Trade fairs
Trade fairs and conventions with GfK GeoMarketing
  • GfK Retail & Real Estate Get-Together, May 14, Hamburg, Germany... more
  • mailingtage 2009, 24-25.06., Nuremberg, Germany, hall 4A, booth 111
Book an appointment...

spacer

Sales and controlling: Better teamwork through geomarketingConsultancy and reports - GfK GeoMarketing Sales and controlling: Better teamwork through geomarketing

Geomarketing helps controlling and sales teams work together more efficiently and productively. Too often sales and controlling remain in their self-enclosed worlds. Geomarketing can bring these divisions together by providing concrete insight into what needs to change in order to boost a company's performance... more

Contact: Thorsten Lauszus, Tel. +49 (0)7251 9295145

spacer

   Software training courses
Software training courses at your place of business!
GfK GeoMarketing offers two-day software training courses for RegioGraph and DISTRICT in English. These sessions help you utilize the full potential of these powerful applications!

Book a place...

spacer

Geomarketing illuminates strengths in retail market - GfK GeoMarketingMarket data - GfK GeoMarketing Download: Geomarketing in Practice

Our publication Geomarketing in Practice is packed with information on achieving better, more informed business practices by implementing a geomarketing solution. The booklet contains practice-based examples of how companies use geomarketing to increase efficiency and profitability.

Download the booklet here (~ 3.4 MB)!

Contact: Alexandra Deutsch, Tel. +49 (0)7251 9295170

spacer

   GfK Map Webshop
Eye-catching addition to your office: Large-format GfK wall maps
Would you like to hang one of our eye-catching maps at your place of work? If so, visit the GfK Map Webshop online, where you can order attractive and expertly prepared wall maps of many European countries, including a Europe-wide purchasing power map... more

spacer

For questions related to GfK GeoMarketing e-News, please contact:

Cornelia Lichtner
Marketing
GfK GeoMarketing GmbH
c.lichtner@gfk-geomarketing.com

Management Board: Olaf Petersen, Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872

To unsubscribe, click here.

To change your e-mail address, click here.