Dear reader,

GfK Purchasing Power 2014 is now available for Germany, Austria and Switzerland. This purchasing power data fits seamlessly with our new map editions for these countries!

GfK purchasing power reveals the amount of disposable income available to the population on a region-by-region basis. Use this information to find out how much money the population of a given area has for consumption-related expenditures. Get even more insights into your operations by incorporating this data into up-to-date digital maps. This makes it quick and easy to spot regional trends and patterns.

Enjoy this edition of e-News.

Your GfK GeoMarketing team

Our geomarketing methods, powerful software and international data provide a reliable basis for planning better business strategies and making more informed decisions. Read this article about how geomarketing offers new insights for retail.

Kathrin Acker, T +49 7251 9295 210

Our webshop offers up-to-date regionalized market data for Germany, worldwide digital maps and the geomarketing software RegioGraph. Ordering is quick and easy!
Browse the webshop...

kohlpharma is Europe's leading medicinal product importer and supplies pharmacies and pharmacy wholesalers throughout Germany. Read a user report about how RegioGraph helps users in the pharmaceutical industry.

Maik Hausmann, T +49 7251 9295 110

Labels comprise a key aspect of every map. These labels can be edited and manipulated in a variety of ways in RegioGraph. Learn the most important steps in this tutorial.

This year's GfK purchasing power data for Germany, Austria and Switzerland is now available. This data reveals the regional distribution of purchasing power from the level of federal states, down to detailed postcodes. More...

Alexandra Deutsch, T +49 7251 9295 170

Download our free map samples and check out the seamless fit of boundaries within and between countries. This means you can easily carry out error-free geocoding and international analyses. Download samples in every common map format from our website.

Our free download for April reveals the distribution of forecasted 2014 stationary retail turnover in Germany, displayed at the level of districts. Download now...



Oliver Giehsel, T +49 7251 9295 165

Video:
See how geomarketing can support you