Dear reader,

GfK Purchasing Power 2013 is now available for Germany, Austria and Switzerland. This purchasing power data fits seamlessly with our new map editions for these countries! We also have purchasing power data for the USA and Canada, and – for the first time – Brazil.

GfK purchasing power reveals the amount of disposable income available to the population on a region-by-region basis. Use this information to find out how much money the population of a given area has for consumption-related expenditures. Get even more insights into your operations by incorporating this data into up-to-date digital maps. This makes it quick and easy to spot regional trends and patterns.

We hope you enjoy this edition of e-News!

Your GfK GeoMarketing team

Location expert Sebastian Müller talks to us in an interview about the role data plays in evaluating locations as well as the most important factors when carrying out on-site appraisals.
Read the interview...

Kathrin Acker, T +49 7251 9295 210

Calculating distances between map objects in RegioGraph Strategy
RegioGraph Strategy allows users to calculate a distance matrix between locations. Distances can be calculated and displayed as linear distances or via the road network. Find out more...

Our cartography division has updated our approximately 100 digital maps for Germany, Austria and Switzerland. There have been changes to 110 municipalities in Germany alone. Learn more about the other changes…

Katrin Ubert, T +49 7251 9295 150

GfK GeoMarketing's online webshop offers up-to-date regionalized market data for Germany, worldwide digital maps and the geomarketing software RegioGraph. Ordering is quick and easy! Browse the webshop...

Up-to-date, 2013 purchasing power data for Germany, Austria and Switzerland is now available. This data reveals the regional distri-bution of purchasing power from the level of federal states, down to detailed postcodes. Find out more...

Simon Lühr , T +49 7251 9295 145

Download our free map samples and check out the seamless fit of boundaries within and between countries. This means you can easily carry out error-free geocoding and international analyses. Download samples in every common map format from our website.

Our new 2013 GfK purchasing power dataset for Canada includes data on all census divisions and 3-digit postcodes. Download our free map to see an overview of purchasing power distribution in Canada. Download the map…

Alexandra Deutsch, T +49 7251 9295 170

Video:
See how geomarketing can support you

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April 22-23, 2013
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