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Purchasing power comparison: Germany, Austria & Switzerland
Where is purchasing power highest? The new GfK Purchasing Power study for Austria, Germany and Switzerland illuminates the distribution of purchasing power between and within these neighboring countries. Read a summary of the study to find out which regions have the greatest purchasing power... more
Contact: Sonja Makilla, Tel. +49 (0)7251 9295185 |
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RegioGraph video tutorial |
Data searches made easy: RegioGraph's new spatial query tool
RegioGraph's new spatial query tool offers many possibilities for searching for data in your maps. For example, with just one click, you can create a list of all customers, postcodes and districts in a particular sales territory. Learn how in this tutorial... more |
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Camel Active: Successful expansion with geomarketing
Camel Active relies on geomarketing for making sound and transparent location decisions. On the basis of a performance model calculated by GfK GeoMarketing, existing locations are evaluated and potential new sites are identified. The short-listed locations are then evaluated on-site by GfK location experts... more
Contact: Oliver Giehsel, Tel. +49 (0)7251 9295165 |
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Relocation |
Change of address and telephone number for our Hamburg branch
Thanks to continuing growth in our real estate consulting division, GfK GeoMarketing is moving to a larger office building in Hamburg. As of April 1, 2011, we are located at:
 Herrengraben 3-5
20459 Hamburg
Germany
Our new Hamburg telephone number is +49 (0)40 570132520. |
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New: Map update for Germany, Austria & Switzerland
Outdated maps are one of the most frequent causes of errors in geomarketing analyses. Last year alone, there were more than 370 boundary changes in Germany, Austria and Switzerland! Plan more accurately by updating to the latest cartographic sources. Among the many changes are numerous reforms and redistrictings ... more
Contact: Thorsten Lauszus, Tel. +49 (0)7251 9295145 |
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Software training courses |
Software training courses at your place of business!
GfK GeoMarketing offers two-day software training courses for RegioGraph in English. These sessions help you utilize the full potential of this powerful application!
Book a place... |
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2011 retail turnover Germany: Two-percent increase forecast
According to calculations by GfK GeoMarketing, retail turnover in Germany will rise slightly to €406 billion in 2011. Many mid-sized cities will manage to draw an above-average level of purchasing power thanks to their status as key shopping venues for the surrounding rural regions... more
Contact: Nicole Lahr, Tel. +49 (0)7251 9295160 |
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Upcoming conferences |
| Oracle Spatial User Conference 2011, May 19, 2011, Washington, D.C.
What's the value of using digital maps to visualize and analyze data in Oracle applications?
Dr. Christopher Guider, international sales and marketing consultant at GfK GeoMarketing, will discuss the advantages of carrying out regional analyses in Oracle using postcode maps on May 19 at the Oracle Spatial User Conference 2011 in Washington, D.C.... more
GfK Conference 2011, July 1, 2011, Nuremberg:
"Trust gives you the edge: Basis for lasting market success"
 Trust is the basis of all human relations. Without trust, the cost of all economic activities would rise indefinitely.
At this year’s GfK conference, you can experience how important and vital the issue of trust is for manufacturers, retailers and consumers.
The philosopher and author, Dr. Richard David Precht, will open the GfK 2011 conference with a presentation on the importance of trust in business and society...
Find out more and register... |
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Free download: Map layer of Europe's internal boundaries
This month's free download is a RegioGraph map layer of Europe's internal boundaries. This layer is ideal for visually distinguishing between coastlines and a country's internal boundaries...
Go to the download (ZIP file, 1.3 MB)
Contact: Denise Nürnberger, Tel. +49 (0)7251 9295 205 |
Published by:
GfK GeoMarketing GmbH
Werner-von-Siemens-Strasse 9
76646 Bruchsal
Germany
www.gfk-geomarketing.com
Managing directors: Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872
For questions related to GfK GeoMarketing e-News, please contact:
Cornelia Lichtner
Marketing
GfK GeoMarketing GmbH
c.lichtner@gfk-geomarketing.com
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