GfK GeoMarketing - Growth from Knowledge GfK GeoMarketing GeoMarketing Software RegioGraph Digital maps for more than 240 countries Market data - from GfK Purchasing Power to sociodemographic data Consultancy and reports
  04/2010 Bruchsal, April 15, 2010  

Contents

Asset class portrait:
Opportunities in uncertain times

GfK Purchasing Power study:
Austria, Switzerland, Germany

RegioGraph 2010:
New version now available

New: 2010 maps
for German-speaking countries

Free download:
Regional point-of-sale turnover 2010

  

Dear Reader,

With GfK Purchasing Power data, you can identify your turnover potential throughout Europe at the level of postcodes and administrative districts. We also offer purchasing power data for the USA and Canada. This edition of e-News details the recently released 2010 purchasing power study for Germany, Austria and Switzerland. The latest version of our geomarketing software RegioGraph 2010 includes this data as well as up-to-date digital maps. We wish you an enjoyable read!

Your GfK GeoMarketing team

P.S. Stay up-to-date! You can now receive the latest news from GfK GeoMarketing as an
RSS-Feed.
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Asset class portrait: Opportunities in uncertain times - GfK GeoMarketingConsultany and reports - GfK GeoMarketing Asset class portrait: Opportunities in uncertain times

A palpable sense of anxiety can be felt in the investment market since the financial and real estate crisis. GfK GeoMarketing investment expert Manual Jahn illuminates asset classes in Germany that offer promising and sustainable investment prospects in these challenging times...
download the PDF

Contact: Manuel Jahn, Tel. +49 (0)40-227 112 30

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   RegioGraph tutorial
Pins, points and more: Expand RegioGraph's symbol palette
Illustrate customers and locations on RegioGraph maps using a wide variety of symbols. You can also import additional image files for use as symbols. Learn more here... more

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GfK Purchasing Power study: Austria, Switzerland, Germany - GfK GeoMarketingMarket data - GfK GeoMarketing GfK Purchasing Power study: Austria, Switzerland, Germany

The 2010 purchasing power study for Germany, Austria and Switzerland reveals significant regional differences. Extremely affluent and economically struggling areas often lie side by side. GfK GeoMarketing releases the most important results of the new purchasing power study of all three countries... more

Contact: Sonja Makilla, Tel. +49 (0)7251 9295 185

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   CRESTA maps
New: CRESTA maps for Afghanistan, Ireland and Spain
For the first time, the CRESTA organization for the reinsurance industry has released maps of natural disaster risk areas for Afghanistan, Ireland and Spain. The CRESTA zones are provided at the level of provinces in Afghanistan, counties in Ireland and 5-digit postcodes in Spain. GfK GeoMarketing is the official supplier of the worldwide CRESTA maps... more

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RegioGraph 2010: New version now available - GfK GeoMarketingGeomarketing software RegioGraph - GfK GeoMarketing RegioGraph 2010: New version now available

The new RegioGraph 2010 offers Europe-wide analyses down to the level of street segments as well as the latest purchasing power data and maps for a European country of choice. This allows you to locate turnover potential, hone in on your customers and structure your sales operations more efficiently... Get to know RegioGraph

Contact: Denise Nürnberger, Tel. +49 (0)7251 9295 205

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   GfK 2010 market data
New: GfK Age Ranges 2010 for Germany
Want to know how many members of your preferred target group live in a particular region? With up-to-date population figures divided into 17 age groups, GfK GeoMarketing's new demographic market data reveal target group potential at a glance... more

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New: 2010 maps for Germany and additional countries - GfK GeoMarketingDigital maps - GfK GeoMarketing New: 2010 maps for German-speaking countries

The 2010 map edition for Germany, Austria and Switzerland is available immediately. Available in all standard digital map formats (*.shp (ESRI ArcGIS), *.tab/*.mid/*.mif (MapInfo Professional), *.lay (RegioGraph) and *.gdb (GeoDatabase)), these up-to-date maps provide coverage of all municipalities and postcodes as well as topographic features... more

Contact: Thorsten Lauszus, Tel. +49 (0)7251 9295 145

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   Software training courses

Software training courses at your place of business!
GfK GeoMarketing offers two-day software training courses for RegioGraph in English. These sessions help you utilize the full potential of this powerful application!

Book a place...

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Free download: Regional point-of-sale turnover 2010 - GfK GeoMarketingMarket data - GfK GeoMarketing Free download: Regional point-of-sale turnover 2010

This month's free map download reveals the regional point-of-sale turnover at the level of Germany's urban and rural districts. Germany's 2010 stationary retail turnover will fall slightly from the previous year's level to €388.1 billion.

Click here to download the map as a PDF (approx. 0.6 MB).

Contact: Alexandra Deutsch, Tel. +49 (0)7251 9295 170

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For questions related to GfK GeoMarketing e-News, please contact:

Cornelia Lichtner
Marketing
GfK GeoMarketing GmbH
c.lichtner@gfk-geomarketing.com

Management Board: Olaf Petersen, Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872

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