GfK GeoMarketing - Growth from Knowledge GfK GeoMarketing GeoMarketing Software: RegioGraph and DISTRICT Digital maps for more than 240 countries Market data - from GfK Purchasing Power to sociodemographic data Consultancy and reports
  04/2009 Bruchsal, April 22, 2009  

Contents

Geomarketing applied:
Optimize sales force with RegioGraph

Top earners, singles, parents:
Locate your key target groups

Germany’s city centers:
Good retail growth opportunities

CRESTA 2009:
New worldwide CRESTA zone maps

Download: Geomarketing
illuminates strengths in retail market

  

Dear Reader,

Geomarketing can be a life-saver in times of economic hardship, allowing businesses to optimize the use of their resources and locate areas of untapped potential. In this issue of e-News, read about how the company Festo uses RegioGraph to streamline its sale force operations, how the GfK Demographics dataset can give you new insight into your markets and areas of Germany’s retail market that are performing well despite the economic downturn. An exclusive download reveals the high-performing areas of Germany’s retail market. Each of these stories makes a common point: Companies can achieve success by taking a geomarketing approach to their sales, marketing and controlling activities.

Your GfK GeoMarketing team

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Optimize your sales force with RegioGraph! - GfK GeoMarketingRegioGraph - GfK GeoMarketing Geomarketing applied: Optimize sales force with RegioGraph

Festo, a supplier of pneumatic and electrical automation technology, uses RegioGraph to evaluate numerous external sales force variables: The company uses the RegioGraph add-on "VarioPlan" to create and optimize sales areas while preserving existing relationships with key customers... more

Contact: Sonja Makilla, Tel. +49 (0)7251 9295185

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   RegioGraph video tutorial
Label map objects using layer table values
RegioGraph allows you to label any objects in a given map. This tutorial shows you how to label the objects in a map using the values contained in the layer table... more

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Locate your key target groups - GfK GeoMarketingMarket data - GfK GeoMarketing Top earners, singles, parents: Locate your key target groups

Where in Germany are local marketing campaigns likely to produce the greatest response? The GfK Demographics dataset provides valuable information concerning the distribution of the population according to various criteria. This allows you to concentrate your sales and marketing efforts in regions whose inhabitants fit your target group profile... more

Contact: Alexandra Deutsch, Tel. +49 (0)7251 9295170

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   Asia Map Edition
New digital maps for many Asian countries
Singapore, Japan, Malaysia and Thailand are just a handful of the Asian countries for which we are offering recently updated postcode, administrative and topographic maps ... more

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Good retail growth opportunities - GfK GeoMarketingConsultancy and reports - GfK GeoMarketing Germany's city centers: Good retail growth opportunities

GfK GeoMarketing real estate and retail expert Olaf Petersen presented his evaluation of German retail locations at the 2009 retail real estate convention in Wiesbaden, Germany. He argued that city center locations in Germany generally offer favorable retail growth opportunities...
more

Contact: Oliver Giehsel, Tel. +49 (0)7251 9295165

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   Trade fairs
Trade fairs and conventions with GfK GeoMarketing
  • GfK Retail & Real Estate Get-Together, May 14, Hamburg, Germany... more
  • mailingtage 2009, 24-25.06., Nuremberg, Germany, hall 4A, booth 111
Book an appointment...

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CRESTA worldwide zonesDigital maps - GfK GeoMarketing CRESTA 2009: New worldwide CRESTA zone maps

The CRESTA map reveals worldwide zones of elevated natural disaster risks as determined by the CRESTA (Catastrophe Risk Evaluating and Standardizing Target Accumulations) organization. The 2009 maps are now available and feature significantly more detail, with coverage of more than 21,600 zones (compared to 5,316 in the 2006 CRESTA map)... more

Contact: Thorsten Lauszus, Tel. +49 (0)7251 9295145

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   Software training courses
Software training courses at your place of business!
GfK GeoMarketing offers two-day software training courses for RegioGraph and DISTRICT in English. These sessions help you utilize the full potential of these powerful applications!

Book a place...

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Geomarketing illuminates strengths in retail market - GfK GeoMarketingMarket data - GfK GeoMarketing Download: Geomarketing illuminates strengths in retail market

Which areas of Germany’s retail market are performing well despite the economic downturn? This month’s exclusive download provides the answer along with two insightful maps depicting GfK point of sale turnover figures for Germany and Europe-wide retail purchasing power as a share of general purchasing power.

Download the article here (~ 2.4 MB)!

Contact: Oliver Giehsel, Tel. +49 (0)7251 9295165

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   GfK Map Webshop
Eye-catching addition to your office: Large-format GfK wall maps
Would you like to hang one of our eye-catching maps at your place of work? If so, visit the GfK Map Webshop online, where you can order attractive and expertly prepared wall maps of many European countries, including a Europe-wide purchasing power map... more

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For questions related to GfK GeoMarketing e-News, please contact:

Cornelia Lichtner
Marketing
GfK GeoMarketing GmbH
c.lichtner@gfk-geomarketing.com

Management Board: Olaf Petersen, Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872

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