Dear reader,

This edition of e-News brings together some geomarketing expertise and tips to get you on your way to a successful 2014. Take advantage of this opportunity to download our e-book "Geomarketing in practice". Read on to find out more about the origin and evolution of GfK.

Enjoy this edition of e-News.

Your GfK GeoMarketing team

Market research in Germany began in the 1920s. Read an article about our evolving vision as a leading market research company.

Katrin Ubert, T +49 7251 9295 150

The new 2014 GfK map editions and purchasing power data for Germany, Austria and Switzerland will be available as of the end of March. Our maps and purchasing power data fit together seamlessly, so you can easily combine them for accurate, penetrating analyses.

Read a user report by Rob Fletcher, sales analyst at Roche Diabetes Care, about how RegioGraph helps his company manage market activities in the UK.

Simon Lühr, T +49 7251 9295 145

The standard version of RegioGraph includes Excel spreadsheets containing comprehensive GfK data on inhabitants and households or GfK purchasing power. This tutorial shows you how to incorporate this data into a RegioGraph file.

Our new e-book "Geomarketing in practice" delivers geomarketing-related knowledge, tips, usage examples and checklists. Download the free e-book



Alexandra Deutsch, T +49 7251 9295 170

Our webshop offers up-to-date regionalized market data for Germany, worldwide digital maps and the geomarketing software RegioGraph. Ordering is quick and easy!
Browse the webshop...

Video:
See how geomarketing can support you