Geomarketing      
 
  GeoMarketing: Know 'Where'  
 
e-News | March 2013
 

Dear reader,

Purchasing power data is now available for the USA, Canada and, for the first time, Brazil! GfK Purchasing Power is the acknowledged benchmark for assessing consumer potential. The data shows you the regions with the highest purchasing power, making it the perfect tool for calculating regional potential for all companies that sell to end consumers.
Download our free map to see an overview of purchasing power distribution in the USA.

We hope you enjoy this edition of e-News!

Your GfK GeoMarketing team

 
 
SPAX plans territories with RegioGraph and GfK maps
 
 
SPAX plans sales territories with RegioGraph and GfK maps - GfK GeoMarketing    

Harald Hensel, head of key account management at SPAX International, speaks with us in an interview about how he manages company operations with geomarketing analyses carried out with RegioGraph and GfK maps. More...

Simon Lühr
, T +49 7251 9295 145

 
 
Available soon: digital maps and purchasing power
 
 

The new 2013 GfK map editions and purchasing power data for Germany, Austria and Switzerland will be available as of the end of March. Our maps and purchasing power data fit together seamlessly, so you can easily combine them for accurate, penetrating analyses.

 
 
Minor growth in stationary retail turnover
 
 
Retail turnover - GfK GeoMarketing    

GfK GeoMarketing forecasts low overall growth in Germany´s regional retail turnover. Even so, attractive locations can profit from the currently stable consumer mood. Learn more...


Kathrin Acker
, T +49 7251 9295 210

 
 
RegioGraph video tutorial
 
 

Inserting and adjusting a map legend in RegioGraph
It's easy to automatically create a legend detailing all contents of a RegioGraph map and then quickly make any desired adjustments.
Watch a short video
to find out how.

 
 
Effective use of market data in industry and retail
 
 
Effective use of market data in industry and retail - GfK GeoMarketing    

Regional market data serves as the backbone of geomarketing, as this data helps users acquire new customers and plan sales territories and expansions. Learn more from these practice-based examples.

Katrin Ubert, T +49 7251 9295 150

 
 
Visit our online GfK Webshop
 
 

GfK GeoMarketing's online webshop offers up-to-date regionalized market data for Germany, worldwide digital maps and the geomarketing software RegioGraph. Ordering is quick and easy! Browse the webshop...

 
 
Free download: purchasing power map of the USA
 
 
Free download: purchasing power map of the USA - GfK GeoMarketing    

Our new 2013 GfK purchasing power dataset for the US includes data on all counties and 5-digit ZIP Codes. Download our free map to see an overview of purchasing power distribution in the USA at the level of counties. Download…

Alexandra Deutsch, T +49 7251 9295 170


 

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About us
GfK GeoMarketing GmbH
Werner-von-Siemens-Str. 9, Building 6508, 76646 Bruchsal, Germany
Managing directors: Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872
www.gfk-geomarketing.com

 
 

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