GfK GeoMarketing - Growth from Knowledge GfK GeoMarketing GeoMarketing Software RegioGraph Digital maps for more than 240 countries Market data - from GfK Purchasing Power to sociodemographic data Consultancy and reports
  03/2010 Bruchsal, March 16, 2010  

Contents

Pinpoint your target groups:
Better results with precision data

RegioGraph 2010:
10% off software training course

GfK POS Turnover 2010:
High potential for midsized cities

Free download:
Singles and family-households in Germany

  

Dear Reader,

The new RegioGraph version "RegioGraph 2010" will be released in April. This award-winning software includes the latest maps and GfK purchasing power data for a European country of your choice, Europe-wide analysis options down to the level of street segments and innovative sales territory planning functions. Additional information on RegioGraph 2010 can be found at www.gfk-regiograph.com.

Your GfK GeoMarketing team

P.S. Stay up-to-date! You can now receive the latest news from GfK GeoMarketing as an
RSS-Feed.
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Pinpoint your target groups: Get better results with precision data - GfK GeoMarketingMarket data - GfK GeoMarketing Pinpoint your target groups: Better results with precision data

All companies that wish to reach specific consumer groups with their branch locations, business sites and advertising are faced with the all-important "where" question. Specialized target group data reveal the location and number of inhabitants belonging to your particular target group. This allows you to plan your product line, locations and marketing and sales actions accordingly... more

Contact: Sonja Makilla, Tel. +49 (0)7251 9295 185

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   RegioGraph tutorial
Creating thematic maps
The market and company data associated with your maps can be automatically visualized in numerous ways in RegioGraph. Thematic maps accentuate the values and insights contained in your data through the use of different colors, sizes and symbols... more

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RegioGraph 2010: 10% off software training course - GfK GeoMarketingGeomarketing software RegioGraph - GfK GeoMarketing RegioGraph 2010: 10% off software training course

What's true of every software application is also true of RegioGraph: Only those who know how to use the program can obtain the maximum benefit. Consequently, we'll give you a 10% discount on our two-day RegioGraph training course when you purchase a copy of the new RegioGraph 2010. Find out more about the learning objectives of the course... more

Contact: Denise Nürnberger, Tel. +49 (0)7251 9295 205

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   CRESTA maps
New: CRESTA maps for Afghanistan, Ireland and Spain
For the first time, the CRESTA organization for the reinsurance industry has released maps of natural disaster risk areas for Afghanistan, Ireland and Spain. The CRESTA zones are provided at the level of provinces in Afghanistan, counties in Ireland and 5-digit postcodes in Spain. GfK GeoMarketing is the official supplier of the worldwide CRESTA maps... more

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GfK POS Turnover for the Retail Trade 2010 - GfK GeoMarketingMarket data - GfK GeoMarketing GfK POS Turnover 2010: High potential for midsized cities

Germany's retail trade can achieve stabile turnover in 2010 despite the financial crisis. This is the finding of the recent study on GfK POS Turnover for the Retail Trade 2010. Germany's 2010 stationary retail turnover will amount to around €388.1 billion. Large and midsized cities with 50,000-100,000 inhabitants will come out ahead... more

 

Contact: Nicole Lahr, Tel. +49 (0)7251 9295 160

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   GfK Purchasing Power 2010
GfK Purchasing Power 2010: Consumption potential for Germany, Austria and Switzerland
GfK Purchasing Power reveals your target group's disposable income according to region. The latest 2010 data on potential for Germany, Austria and Switzerland can be obtained from GfK GeoMarketing beginning in April. Pre-order now to secure your copy... more

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Free download: Single-person households and households with children - GfK GeoMarketingMarket data - GfK GeoMarketing Free download: Singles and family-households in Germany

This month's free map download reveals the regional share of multiple-person households with children and single-person households at the level of Germany's urban and rural districts. The depicted data are a component of the new GfK Demographics dataset.

Click here to download the maps as a PDF (approx. 0.5 MB).

Contact: Kathrin Acker, Tel. +49 (0)7251 9295 210

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   Software training courses

Software training courses at your place of business!
GfK GeoMarketing offers two-day software training courses for RegioGraph in English. These sessions help you utilize the full potential of this powerful application!

Book a place...

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For questions related to GfK GeoMarketing e-News, please contact:

Cornelia Lichtner
Marketing
GfK GeoMarketing GmbH
c.lichtner@gfk-geomarketing.com

Management Board: Olaf Petersen, Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872

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