GfK GeoMarketing - Growth from Knowledge GfK GeoMarketing GeoMarketing Software: RegioGraph and DISTRICT Digital maps for more than 240 countries Market data - from GfK Purchasing Power to sociodemographic data Consultancy and reports
  03/2009 Bruchsal, March 19, 2009  

Contents

Geomarketing applied:
RegioGraph for transportation logistics

GfK Purchasing Power:
More success for B2C companies

New maps of Russia:
Ideal basis for expansion planning

Outlook for 2009:
Shopping centers are ‘pillars of strength’

Free map download:
European retail expenditures

  

Dear Reader,

Is your company feeling the effects of the worldwide financial crisis? Geomarketing is especially helpful in difficult times, as it helps you identify promising markets and customers as well as implement your resources in a targeted, cost-effective manner. In this edition of e-News, read about how our geomarketing software RegioGraph has been used to great success in the logistics sector, how the GfK Purchasing Power dataset can boost your turnover in the B2C market and why shopping centers are "pillars of strength" in these financially troubled times.

Your GfK GeoMarketing team

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RegioGraph for transportation logistics - GfK GeoMarketingRegioGraph - GfK GeoMarketing Geomarketing applied: RegioGraph for transportation logistics

RegioGraph is successfully used as a visualization instrument for the optimization and simulation of transport networks. A user report from V-Research and the Austria-based logistics company Gebrüder Weiss shows how. The planning and optimization of transport networks constitute quite a challenge given the global reach of Gebrüder Weiss' services... more

Contact: Sonja Scharf, Tel. +49 (0)7251 9295110

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   GfK GeoMarketing News 01|2009
The new GfK GeoMarketing News 01|2009 is here!
Topics include: GfK Purchasing Power Germany 2009, GfK Demographics 2008, RegioGraph for transportation logistics, new maps of Russia... more

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GfK Purchasing Power: More success for B2C companies - GfK GeoMarketingMarket data - GfK GeoMarketing GfK Purchasing Power: More success for B2C companies

After years of steady increases, purchasing power in Germany will stagnate amidst the economically turbulent climate of 2009. Detailed, regional GfK purchasing power data is therefore more valuable than ever, allowing companies in the B2C sector to discover and actualize their regional potential... more

Contact: Alexandra Deutsch, Tel. +49 (0)7251 9295170

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   RegioGraph video tutorial
Tutorial: Multi-dimensional Symbols
You can specify the type, color and size of symbols used in your maps (e.g., to represent customer locations). Adjust these settings to create a theme-specific map... more

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New maps of Russia - GfK GeoMarketingDigital maps - GfK GeoMarketing New maps of Russia: Ideal basis for expansion planning

Russia’s numerous opportunities for growth make it an attractive option for companies looking to expand. GfK GeoMarketing's newly updated maps of this vast country provide a valuable basis for planning. Finding answers to place-related questions is the first and most crucial factor behind a successful expansion into a new market... more

Contact: Nicole Lahr, Tel. +49 (0)7251 9295160

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   Trade fairs
Trade fairs and conventions with GfK GeoMarketing in April
  • European Geodemographics Conference: Presentation by Simone Baecker-Neuchl, Head of Market Data & Research – London – April 1... more
Book an appointment...

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Outlook 2009: Shopping centers are ‘pillars of strength’ - GfK GeoMarketingConsultancy and reports - GfK GeoMarketing Outlook for 2009: Shopping centers are ‘pillars of strength’

In a white paper on the real estate investment scene, Manuel Jahn, a GfK real estate expert, indicates that well-known mutual and institutional funds plan to significantly increase their investment in retail real estate in the coming months. The shopping center segment is forecasted to develop in a positive direction despite the current financial crisis... more

Contact: Doris Steffen, Tel. +49 (0)7251 9295180

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   Software training courses
Software training courses at your place of business!
GfK GeoMarketing offers two-day software training courses for RegioGraph and DISTRICT in English. These sessions help you utilize the full potential of these powerful applications!

Book a place...

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European retail expenditures - GfK GeoMarketingMarket data - GfK GeoMarketing Free map download: European retail expenditures

What percentage of Europeans' purchasing power goes toward point-of-sale (POS) retail expenditures? Our exclusive overview map illustrates retail purchasing power as a share of general purchasing power in Europe in 2007. Russia leads the way with 57%, followed by Turkey, Bulgaria and the Ukraine.

Download the overview map here (~ 0.3 MB)!

Contact: Sonja Makilla, Tel. +49 (0)7251 9295185

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   GfK Map Webshop
Eye-catching addition to your office: Large-format GfK wall maps
Would you like to hang one of our eye-catching maps at your place of work? If so, visit the GfK Map Webshop online, where you can order attractive and expertly prepared wall maps of many European countries, including a Europe-wide purchasing power map... more

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For questions related to GfK GeoMarketing e-News, please contact:

Cornelia Lichtner
Marketing
GfK GeoMarketing GmbH
c.lichtner@gfk-geomarketing.com

Management Board: Olaf Petersen, Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872

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