GfK GeoMarketing - Growth from Knowledge GfK GeoMarketing GeoMarketing Software: RegioGraph and DISTRICT Digital maps for more than 240 countries Market data - from GfK Purchasing Power to sociodemographic data Consultancy and reports
  02/2009 Bruchsal, February 19, 2009  

Contents

Geomarketing applied:
Sales territory planning

GfK Company Distributions:
Identify new opportunities

New:
Digital maps for Russia

GfK Purchasing Power:
Now available for the USA and Canada

Free map download:
Purchasing Power Canada

 

Dear Reader,

Are your sales territories structured to ensure the highest possible turnover results for the external sales force members to whom they are assigned? If not, geomarketing can help you achieve this. Our international market data such as GfK Purchasing Power for the USA and Canada provide an objective basis for optimizing your sales territories. These valuable datasets reveal the turnover potential of the regions in which you are active. Questions? We'd be happy to answer them!

Your GfK GeoMarketing team

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Sales territory planning - GfK GeoMarketingConsultancy and reports - GfK GeoMarketing Geomarketing applied: Sales territory planning

The external sales force is the most expensive contingency of a sales division: Each customer visit costs a company an average of between 120 and 800 euros. By regularly performing sales territory optimizations, businesses can ensure that nothing goes to waste, particularly with regard to sales force assignments... more

Contact: Sonja Scharf, Tel. +49 (0)7251 9295110

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   RegioGraph video tutorial
Adjust layer properties
Access the layer properties to take advantage of numerous useful functions. Our RegioGraph video tutorial shows you several possibilities... more

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GfK Company Distributions - GfK GeoMarketingMarket data - GfK GeoMarketing GfK Company Distributions: Identify new opportunities

RegioGraph users are familiar with the following scenario: Shortly after customer data has been imported and analyzed, new questions arise, such as, "What is the potential in each sales territory?"; "What is the market penetration in these areas?"; "Do the sales territories have comparable levels of potential?"... more

Contact: Alexandra Deutsch, Tel. +49 (0)7251 9295170

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   Asia Map Edition
New digital maps for many Asian countries
Singapore, Japan, Malaysia and Thailand are just a handful of the Asian countries for which we are offering recently updated postcode, administrative and topographic maps that reflect the 2008 status... more

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New digital maps for Russia - GfK GeoMarketingDigital maps - GfK GeoMarketing New: Digital maps for Russia

Are you active in Eastern Europe or Asia? If so, our recently released and updated digital maps for Russia comprise a reliable and objective basis for your market and expansion planning!

New with this release: a map of the country’s two-digit postcodes... more

Contact: Nicole Lahr, Tel. +49 (0)7251 9295160

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   Trade fairs
Trade fairs and conventions with GfK GeoMarketing in March

  • CeBIT, Hannover - 03.03-08.03 - hall 4, stand A26
Book an appointment...

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GfK Purchasing Power - GfK GeoMarketingMarket data - GfK GeoMarketing GfK Purchasing Power: Now available for the USA and Canada

We are proud to offer the first-ever release of comprehensive and gapless purchasing power figures for the USA and Canada! This valuable dataset allows you to determine your regional turnover potential in North America and is an indispensible foundation for business decisions relating to location planning and assessment, sales force allocation and marketing... more

Contact: Alexandra Deutsch, Tel. +49 (0)7251 9295170

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   Software training courses
Software training courses at your place of business!
GfK GeoMarketing offers two-day software training courses for RegioGraph and DISTRICT in English. These sessions help you utilize the full potential of these powerful applications!

Book a place...

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Free map download: Purchasing Power CanadaMarket data - GfK GeoMarketing Free map download: Purchasing Power Canada

This month's exclusive map download illustrates the distribution of purchasing power in Canada. The map reveals that citizens living in Toronto, Montreal and Calgary tend to have more disposable annual income than the national average. These higher-earning areas are shaded pink and purple on the map.

Download the overview map here (~ 0.7 MB)!

Contact: Alexandra Deutsch, Tel. +49 (0)7251 9295170

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   GfK Map Webshop
Eye-catching addition to your office: Large-format GfK wall maps
Would you like to hang one of our eye-catching maps at your place of work? If so, visit the GfK Map Webshop online, where you can order attractive and expertly prepared wall maps of many European countries, including a Europe-wide purchasing power map... more

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For questions related to GfK GeoMarketing e-News, please contact:

Cornelia Lichtner
Marketing
GfK GeoMarketing GmbH
c.lichtner@gfk-geomarketing.com

Management Board: Olaf Petersen, Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872

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