Dear reader,

This first edition of e-News for the new year brings together some geomarketing expertise and tips to get you on your way to a successful 2014.

Get to know our retail solutions in person by visiting us at the international trade fair EuroShop in Düsseldorf, Germany from February 16-20. We hope to see you there!

Enjoy this edition of e-News.

Your GfK GeoMarketing team

We can calculate up-to-date, regional potential for Germany for more than 200 product lines on the basis of GfK household panel information. In addition to data on around 60 standard product lines, we can also calculate retailer-specific purchasing power data for other product lines. Read more about the applications of purchasing power for retail product lines.

Alexandra Deutsch, T +49 7251 9295 170

Come by and see us from February 16-20 at stand C54 in hall 6 at the EuroShop trade fair in Düsseldorf, Germany. We'll show you how to determine if your current locations are performing well, pinpoint promising areas for expansion and optimize your marketing on the basis of regional factors. Complete our online form and we'll send you a free admission ticket for the trade fair.

Vector-based maps offer an unlimited number of applications and editing options.
Read our expert article to find out more about our maps' many uses and benefits.

Maik Hausmann, T +49 7251 9295 110

The data associated with the so-called layer tables comprises the backbone of the geomarketing software RegioGraph. This tutorial acquaints you with the basics of working with these layer tables.
Watch the tutorial…

Download our overview map of 2014 purchasing power density for Germany and see how purchasing power density (i.e., purchasing power per square kilometer) varies across the country.


Silke Taylor, T +49 7251 9295 215

GfK GeoMarketing's webshop offers up-to-date regionalized market data for Germany, worldwide digital maps and the geomarketing software RegioGraph. Ordering is quick and easy! Browse the webshop...

Video:
See how geomarketing can support you