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  01/2010 Bruchsal, January 21, 2010  

Contents

Geomarketing knowledge:
Importance of up-to-date maps

Geomarketing applications:
Location planning

New GfK Purchasing Power study:
Slight decline in 2010

Paperworld discount:
Potential for the office supply branch

Free map download:
Overnight stays in Europe

  

Dear Reader,

Amidst the many changes 2010 is likely to bring, you can count on regular editions of e-News to deliver the latest news on geomarketing trends and developments. We're proud to report that our geomarketing software RegioGraph rings in the new year with a resounding success: Readers of the German trade journal handelsjournal voted RegioGraph first place in the process optimization category of the "Top Retail Product for 2010" award. We're delighted that RegioGraph has received this distinction!

Your GfK GeoMarketing team

P.S. Stay up-to-date! You can now receive the latest news from GfK GeoMarketing as an
RSS-Feed.
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Geomarketing knowledge: Importance of up-to-date maps - GfK GeoMarketing Digital maps - GfK GeoMarketing Geomarketing knowledge: Importance of up-to-date maps


Up-to-date maps are essential to successful geomarketing. Each year, many European countries make significant changes to their administrative and postcode boundaries. If maps are outdated, information on locations and customers cannot be correctly imported. GfK GeoMarketing consequently updates its European maps every year... more

Contact: Thorsten Lauszus, Tel. +49 (0)7251 9295 145

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   RegioGraph-Award

„Top Retail Product for 2010“: RegioGraph wins first place - GfK GeoMarketing"Top Retail Product for 2010": RegioGraph wins first place

The geomarketing software RegioGraph won the top prize in the process optimization category of the handelsjournal's "Top Retail Product for 2010" award! Readers of the trade journal voted RegioGraph into the top position, confirming its value for all companies in the retail sector. RegioGraph supports retail companies in a variety of daily tasks, including location evaluation, branch network optimization, product line organization and potential analysis.

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Geomarketing applications: Location planning - GfK GeoMarketing Consultany and reports - GfK GeoMarketing Geomarketing applications: Location planning

A standstill in a company's market development is almost always fatal. Opportunities for entering and expanding into markets often don't come around twice. In a company's location, network and expansion planning, it's vital to pay attention to regional factors. Geomarketing offers all the angles on your markets as well as your location ... more

Contact: Oliver Giehsel, Tel. +49 (0)7251 9295 165

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   RegioGraph video tutorial
Keep an eye on your operations: Create overview maps with RegioGraph
RegioGraph lets you easily insert additional map windows into your worksheet - for example, an overview map or a zoomed map extract... more

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New GfK Purchasing Power study: Slight decline in 2010 - GfK GeoMarketing Market data - GfK GeoMarketing New GfK Purchasing Power study: Slight decline in 2010

Purchasing power in Germany will fall by approximately €42 per inhabitant in 2010 according to the results of the new GfK Purchasing Power study. The economic downturn hereby makes itself apparent in the realm of private consumers. However, the anticipated low inflation for 2010 will moderate this nominal decline in purchasing power... more

Contact: Nicole Lahr, Tel. +49 (0)7251 9295 160

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   Software training courses

Software training courses at your place of business!
GfK GeoMarketing offers two-day software training courses for RegioGraph in English. These sessions help you utilize the full potential of this powerful application!

Book a place...

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Paperworld special discount: Potential for the office supply branch - GfK GeoMarketing Consultany and reports - GfK GeoMarketing Paperworld discount: Potential for the office supply branch

GfK GeoMarketing will feature trends in the office supply sector at Paperworld 2010 in Frankfurt am Main. Included here are purchasing power data for stationery and office-related products such as PCs and printers. Take advantage of the special trade fair discount and save up to 42%! We look forward to your visit to stand C49 in hall 4... more

Contact: Oliver Giehsel, Tel. +49 (0)7251 9295 165

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   Trade fair dates

Meet GfK GeoMarketing in person in 2010!

  • Paperworld 2010, Frankfurt
    January 1-February 2 - hall 4, stand C49
  • EuroCIS 2010, Duesseldorf
    March 2-4 - hall 14, stand C28
  • CeBIT 2010, Hannover
    March 2-7 - hall 9, stand E40
    Make an appointment...

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Free map download: Overnight stays in Europe - GfK GeoMarketingDigital maps - GfK GeoMarketing Free map download: Overnight stays in Europe

This month's free download illustrates the number of overnight stays by domestic and international guests in Europe in 2008. With approximately 350 million overnight stays, Germany drew more tourists than any other European country in 2008, outpacing other popular destinations such as Italy and Spain.

Click here to download the map as a PDF (approx. 2 MB).

Contact: Nicole Lahr, Tel. +49 (0)7251 9295 160

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For questions related to GfK GeoMarketing e-News, please contact:

Cornelia Lichtner
Marketing
GfK GeoMarketing GmbH
c.lichtner@gfk-geomarketing.com

Management Board: Olaf Petersen, Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872

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