GfK GeoMarketing - Growth from Knowledge GfK GeoMarketing GeoMarketing Software: RegioGraph and DISTRICT Digital maps for more than 240 countries Market data - from GfK Purchasing Power to sociodemographic data Consultancy and reports
  01/2009 Bruchsal, January 28, 2009  

Contents

Geomarketing applied:
Finding optimal car dealership locations

GfK Purchasing Power:
Now available for the USA and Canada

ZEW study:
Economic performance of metropolitan areas

Consultancy:
Investment strategies for investors and banks

Free map download:
Purchasing Power USA

 

Dear Reader,

Geomarketing provides essential support for many of your routine work tasks. For example, this edition of e-News reveals how a geomarketing approach along with help from our experts allowed a car dealership to evaluate and analyze various business locations. Our products and services can be put to use not just in Europe, but also the world over. We wish you a successful start to the new year!

Your GfK GeoMarketing team

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Finding optimal car dealership locations - GfK GeoMarketingConsultancy and reports - GfK GeoMarketing Geomarketing applied: Finding optimal car dealership locations

GfK GeoMarketing carried out a feasibility study for a mid-sized car dealership. The turnover potential for existing and prospective locations was calculated using various analyses and scenarios. The results provided a strategic roadmap that allowed the dealership to respond successfully to the important business decision it faced... more

Contact: Doris Steffen, Tel. +49 (0)7251 9295180

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Video tutorial

Generate an optimized territory structure
Learn how to generate a new territory structure with DISTRICT using this one-minute tutorial.... more

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GfK Purchasing Power - GfK GeoMarketingMarket data - GfK GeoMarketing GfK Purchasing Power: Now available for the USA and Canada

We are proud to offer the first-ever release of comprehensive and gapless purchasing power figures for the USA and Canada! This valuable dataset allows you to determine your regional turnover potential in North America. GfK GeoMarketing has been providing regular, up-to-date purchasing power datasets since 1937... more

Contact: Alexandra Deutsch, Tel. +49 (0)7251 9295170

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Asia Map Edition

New digital maps for many Asian countries
Singapore, Japan, Malaysia and Thailand are just a handful of the Asian countries for which we are offering recently updated postcode, administrative and topographic maps that reflect the 2008 status... more

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ZEW study - GfK GeoMarketingMarket data - GfK GeoMarketing ZEW study: Economic performance of metropolitan areas

A recent study carried out by the Center for European Economic Research (ZEW) compared the economic performance of the Rhine Neckar region with selected European metropolitan areas.

GfK GeoMarketing supplied the data used for the analysis... more

Contact: Nicole Lahr, Tel. +49 (0)7251 9295160

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Trade fairs

Trade fairs and conventions with GfK GeoMarketing in Feb. and Mar.

  • EuroCIS, Düsseldorf - 10.02.-12.02. - hall 14, stand C28
  • CeBIT, Hannover - 03.03.-08.03. - hall 4, stand A26

Book an appointment...

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Investment strategies for investors and banks - GfK GeoMarketingConsultancy and reports - GfK GeoMarketing Consultancy: Investment strategies for investors and banks

GfK GeoMarketing supports investors and banks in their Europe-wide investment decisions concerning the purchasing and financing of commercial real estate, providing particular expertise in the area of retail trade. We serve as completely neutral and unbiased partners in investment decisions involving any aspect of the real estate market... more

Contact: Gerrit Schreiber, Tel. +49 (0)7251 9295200

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Software training courses

Software training courses at your place of business!

GfK GeoMarketing offers two-day software training courses for RegioGraph and DISTRICT in English. These sessions help you utilize the full potential of these powerful applications!

Book a place...

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Free map download: Purchasing Power USAMarket data - GfK GeoMarketing Free map download: Purchasing Power USA

This month's exclusive map download illustrates the distribution of purchasing power in the USA. Among other things, the map reveals that citizens living in California, Florida and East Coast states tend to have more disposable annual income than the national average. These higher-earning areas are shaded pink and purple on the map.

Download the overview map here (~ 0.7 MB)!

Contact: Alexandra Deutsch, Tel. +49 (0)7251 9295170

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GfK Map Webshop

Eye-catching addition to your office: Large-format GfK wall maps

Would you like to hang one of our eye-catching maps at your place of work? If so, visit the GfK Map Webshop, where you can order attractive and expertly prepared wall maps of many European countries, including a Europe-wide purchasing power map... more


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For questions related to GfK GeoMarketing e-News, please contact:

Cornelia Lichtner
Marketing
GfK GeoMarketing GmbH
c.lichtner@gfk-geomarketing.com

Management Board: Olaf Petersen, Wolfram Scholz, Dr. Eberhard Stegner
Amtsgericht Mannheim, HRB 250872

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