GfK GeoMarketing
Press release archive - 2010
November 17, 2010
"GfK Purchasing Power Europe" study finds Europeans' consumer potential on the rise again in 2010
The updated "GfK Purchasing Power Europe 2010 / 2011" study reveals the regional distribution of the population's purchasing power in 42 European countries. This year's study suggests the beginning of a recovery from the economic and financial crisis.
November 11, 2010
GfK GeoMarketing illuminates business mapping possibilities in Oracle Spatial
A new white paper by GfK GeoMarketing gives Oracle users guidelines on how to take full advantage of the spatial features of Oracle applications. The publication by the Oracle Silver partner emphasizes the key role played by digital postcode maps when carrying out spatial analyses.
October 19, 2010
New GfK Europe Map Edition offers comprehensive coverage of Europe's postcodes, from Albania to Turkey
Many changes have taken place in Europe in recent years. Regional reforms were once again carried out in 2009 in many locations. The 2010 update of the GfK Europe Map Edition reflects these changes and provides marketing, sales, controlling and management divisions with a reliable cartographic basis for planning regional activities. The map edition includes up-to-date digital maps of the postcodes and municipalities for 42 European countries.
October 14, 2010
GfK GeoMarketing releases free sample map of worldwide postcode systems in Oracle format
GfK GeoMarketing, a Germany-based Oracle Silver Partner, has created a map of the world's postcode systems in an Oracle-compatible map format. The map is available as a free sample and demonstrates the high quality and worldwide coverage of GfK GeoMarketing's maps. The world's largest supplier of digital postcode and administrative maps, GfK GeoMarketing now offers its maps for use in Oracle solutions, including Oracle Database, Oracle Business Intelligence and Oracle Spatial 11g. The availability of GfK GeoMarketing's maps in the Oracle format gives Oracle users the ability to choose from among maps of 240 countries for immediate integration into their software.
October 7, 2010
New study reveals stark regional variations in Germany’s 2010 retail product line purchasing power
GfK GeoMarketing calculated Germans' regional consumer potential for around 60 retail product lines from the level of federal states down to postcodes. The "GfK Purchasing Power for Retail Product Lines 2010" study reveals stark regional differences in consumer profiles. For example, residents of the federal state of Baden-Württemberg have almost one-and-a-half as much per capita purchasing power available for watches and jewelry as residents of the federal state of Brandenburg.
September 23, 2010
GfK GeoMarketing study examines so-called “location coupling” among Germany´s discount and supermarket grocery stores
A new study by GfK GeoMarketing examines current practices among Germany's grocery retailers. The agglomeration of businesses - so-called "location coupling" - remains a very popular practice. However, a countertrend toward free-standing retailers is emerging, particularly in large cities.
September 21, 2010
GfK GeoMarketing becomes Oracle® PartnerNetwork Silver Level Partner
GfK GeoMarketing, the world's largest supplier of digital postcode and administrative maps, today announced that it has achieved Silver Partner status in the Oracle® PartnerNetwork (OPN) Specialized. As a result, GfK's worldwide maps for business applications are now available in a format that can be integrated into Oracle solutions, in particular, Oracle Database 11g and Oracle Spatial 11g, an open, native spatial format which eliminates the cost of separate, proprietary systems.
September 15, 2010
New maps of the Philippines support insurers’ assessment of Cat risk
GfK GeoMarketing has released a new map edition of the Philippines, including a highly detailed map of the country's four-digit postcodes. These digital administrative and postcode maps offer a precise, reliable foundation for regional risk analyses.
July 30, 2010
New maps of Central America provide reliable basis for risk management
GfK GeoMarketing recently released new maps for Central America offering comprehensive coverage from Mexico to Panama. These digital administrative and postcode maps provide a precise foundation for regional risk analyses.
July 28, 2010
GfK GeoMarketing releases study of sales territory planning practices in Germany
GfK GeoMarketing examined current planning practices in Germany on the basis of 76 representative companies with external sales forces. The results show that using a specialized software for sales territory planning is an established practice. However, companies are still passing up opportunities - for example, through a lack of focus on obtaining company-wide support for changes, a too infrequent examination and updating of territory structures and uncertainty regarding the actual market potential.
June 10, 2010
Untapped potential in Germany's discount segment
GfK GeoMarketing continues to anticipate favorable market conditions for Germany's discount segment. A recent study by the company reveals significant untapped potential in this market.
June 1, 2010
Every third market hall in Germany has significant functional problems
A new study from GfK GeoMarketing examines the most important factors governing the success of market halls. Of the 18 market halls examined, one-third exhibit significant functional deficiencies.
May 18, 2010
Up-to-date maps of Central and South America
GfK GeoMarketing has newly updated and digitized maps for all Central and South American countries. The approximately 500 digital maps provide a reliable cartographic basis for detailed analyses and planning in this region.
May 7, 2010
New GfK market study on retail in Europe
GfK GeoMarketing has conducted a survey of the retail situation in Europe. Compiled on behalf of the European Shopping Centre Trust (ESCT), the study was presented at the ICSC European Conference in Prague on April 28, 2010
Press release
April 15, 2010
GfK Purchasing Power study of Austria and Switzerland for 2010
GfK GeoMarketing releases the 2010 GfK purchasing power study for Austria and Switzerland. Regional purchasing power levels vary significantly in these countries: Extremely affluent areas often lie next to economically struggling areas.
April 8, 2010
GfK GeoMarketing warns of fraudulent activity in the CRESTA map industry
GfK GeoMarketing, the official supplier of the worldwide CRESTA maps, fell victim to an as of yet unidentified person or persons who fraudulently gained access to the company's CRESTA maps. GfK GeoMarketing filed suit against the perpetrator for fraud and theft and is offering a reward of €10,000 for information leading to a conviction.
March 17, 2010
FOC and neighborhood center portfolios offer best 2010 risk-return profile says GfK expert Manuel Jahn
GfK GeoMarketing releases a portrait of Germany’s promising and sustainable asset classes. Author Manual Jahn identifies factory outlet center (FOC) and neighborhood center portfolios as attractive investment alternatives to the popular but expensive shopping centers.
March 9, 2010
GfK retail and location expert Olaf Petersen: "Midsized cities offer above-average retail turnover potential"
The study ”GfK POS Turnover for the Retail Trade 2010” indicates that stable retail turnover in Germany is a feasible goal for 2010. The study also shows that midsized cities with 50,000 - 100,000 inhabitants can achieve above-average retail turnover.
February 17, 2010
Up-to-date maps for Central America: GfK GeoMarketing releases the first part of its America Map Edition 2010
GfK GeoMarketing has updated its maps for Central America. The approximately 300 digital maps provide a reliable cartographic basis for detailed analyses and planning in this region.
February 15, 2010
CeBIT: GfK GeoMarketing presents the new geomarketing software RegioGraph 2010
The 2010 update of the geomarketing solution RegioGraph has a wide range of applications in sales, marketing, expansion and controlling divisions of companies from all branches of trade. In addition to comprehensive maps and up-to-date GfK data on potential, RegioGraph is the only geomarketing solution on the German market that offers unrestricted geocoding capability for all of Europe for no additional charge.
February 5, 2010
Single-person and childless households in Germany exceed households with children for the first time
Germany’s percentage of households with families is falling: 2009 marked the first time that the number of households without children exceeded those with children. At 39.5 percent in 2009, single-person households in Germany comprise the fastest growing segment of the population. Landshut boasts the highest percentage of families with children at 43 percent, while Greifswald has the youngest households at 23 percent. These are some of the findings of GfK GeoMarketing's "GfK Demographics 2009" study.
February 1, 2010
Germany’s hip cities: Prosperity in the shadows of larger cities
German cities such as Fürth, Leverkusen, Offenbach, Mülheim an der Ruhr and Neuss that are located on the "hip", so to speak, of larger neighboring cities have impressively robust drawing power. A study of the development prospects of these cities by the Germany-based company GfK GeoMarketing reveals their potential as attractive retail locations.
January 27, 2010
RegioGraph wins prestigious retail award
Neuwied/Bruchsal, Germany. RegioGraph won first place in the "Top Retail Product of 2010" competition held by the trade journal handelsjournal. Readers were charged with voting for the best products for managing retail operations. The geomarketing software RegioGraph received the top prize in the process optimization category.
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