GfK GeoMarketing
Press release archive - 2009
December 14, 2009
GfK purchasing power survey for all German urban and rural districts
According to the findings of the latest GfK purchasing power survey for Germany, disposable income will fall by €42 per capita in 2010. The effects of the economic crisis will reach private consumers. However, this nominal decrease in purchasing power is likely to be kept in check by low inflation. The survey conducted by GfK GeoMarketing also shows that there are major differences in the level of purchasing power between the various regions in Germany.
December 9, 2009
"GfK Purchasing Power Europe" study tracks Europeans' consumer potential in crisis-ridden 2009
The recently updated "GfK Purchasing Power Europe 2009/2010" study reveals the regional distribution of purchasing power in 41 European countries. This year's study illuminates the repercussions of the economic crisis in affected countries such as Ireland and Iceland. The purchasing power data also reveal the European regions in which sales and marketing activities promise most return on investment.
November 18, 2009
Up-to-date cartographic basis: GfK Europe Map Edition 2009/2010
GfK GeoMarketing has released the GfK Europe Map Edition 2009/2010, which includes thousands of new additions. With around 1,000 digital maps of 42 countries, the map edition forms the ideal basis for geomarketing, i.e., the analysis and visualization of company and market data on digital maps.
November 13, 2009
GfK GeoMarketing publishes white paper on the causes of the real estate financing crisis
The authors of the paper - real estate financing and retail experts Manuel Jahn and Olaf Petersen - urge banks and investors to focus on sustainability and temper financial mathematical models with applied real estate knowledge.
October 10, 2009
Hamburg inhabitants love CDs and shoes, while Bavarians are passionate about home improvement products
GfK GeoMarketing releases "GfK Purchasing Power for Retail Product Lines 2009," a study that reveals the current consumer potential for around 60 product lines. The data covers all of Germany's administrative levels, from federal states to postcodes.
September 7, 2009
GfK GeoMarketing updates digital maps for Japan
GfK GeoMarketing releases updated digital maps for Japan that reflect the boundaries of the country’s postcode and administrative boundaries. The 18 maps included in the collection are part of the company’s comprehensive Asia Map Edition.
July 30, 2009
Germany’s large cities are top shopping destinations for clothing
Germany's 50 largest cities are responsible for around half of the nationwide turnover related to women's, men's and children's outer garments, according to the results of a study by GfK GeoMarketing. The study demonstrates that turnover in these cities far exceeds the local purchasing power for clothing. According to GfK retail expert Olaf Petersen, this is a sign that city centers continue to exert a substantial retail draw with regard to clothing sales.
July 16, 2009
RegioGraph 2009: English version allows for Europe-wide analysis and planning down to the street level
The Germany-based company GfK GeoMarketing is releasing an English version of its new geomarketing solution RegioGraph 2009 in August 2009. The software has a wide range of applications for sales, marketing, expansion and controlling divisions of internationally active companies from all branches of trade. In addition to maps and GfK data, RegioGraph 2009 includes a unique geocoding feature for locating addresses at the street level for 22 European countries.
July 16, 2009
GfK GeoMarketing releases new digital maps for all 48 Asian countries
GfK GeoMarketing is releasing an updated and expanded digital map edition for Asia. All maps have been revised to reflect the latest status. The edition also contains new and even more detailed regional administrative and postal units. With these innovations, GfK GeoMarketing's Asia Map Edition is the most up-to-date and comprehensive digital map collection for the 48 Asian countries on the market.
May 18, 2009
GfK Retail & Real Estate Conference yielded new insights on Europe's regional consumer markets and chances of growth despite the crisis
Leading figures from the retail and real estate sectors gathered in Hamburg, Germany on May 14 and 15 for GfK GeoMarketing's conference on "The Future of Retail in Europe".
May 15, 2009
GfK retail expert Olaf Petersen: "The crisis is significantly affecting selective aspects of European retail, making sound concepts and locations essential for survival."
Europe's retail and real estate branches face real challenges according to GfK retail and real estate expert Olaf Petersen. In his analysis of the current economic situation at the GfK Retail & Real Estate Conference in Hamburg, Germany, Petersen concluded that the crisis has already impacted retail. However, not all markets and retail concepts have been equally affected, and some could even turn profits.
May 15, 2009
GfK expert Simone Baecker-Neuchl forecasts significant changes in Europe's consumer structures
At the GfK Retail & Real Estate Conference in Hamburg, Germany, Simone Baecker-Neuchl outlined the socio-demographic changes she anticipates in Europe in the next few decades. This included an evaluation of how the changing attitudes and consumer behaviors will affect retail.
March 26, 2009
GfK GeoMarketing releases new CRESTA maps for reinsurance companies
GfK GeoMarketing is releasing the updated and expanded worldwide digital CRESTA map edition for reinsurance companies. This new map edition reflects the significant zone changes and expansions implemented by the CRESTA organization in recent years. GfK GeoMarketing has been the official supplier of the digital CRESTA maps since 2001.
March 25, 2009
GfK retail expert Olaf Petersen sees good retail growth opportunities in Germany's city centers
GfK GeoMarketing real estate and retail expert Olaf Petersen presented his evaluation of German retail locations at the 2009 retail real estate convention in Wiesbaden, Germany. He concluded that city center locations in Germany generally offer favorable retail growth opportunities. To ensure sustainability, he advocated that retailers develop a unified location concept and that investors carry out detailed site appraisals of prospective locations.
February 18, 2009
"Shopping centers are ‘pillars of strength’ in these troubled times," says Manuel Jahn, GfK real estate expert
In a white paper on the real estate investment scene, Manuel Jahn indicates that well-known mutual and institutional funds plan to significantly increase their investment in retail real estate in the coming months. Above all else, the shopping center segment is forecasted to develop in a positive direction despite the current financial crisis. The outlook is particularly good for Germany, whose stable retail conditions make shopping centers a reliable investment.
February 10, 2009
German retail sales to remain stable in 2009
Despite the financial crisis and the threat of recession in Germany, retail will see stable sales this year. The current "GfK POS Turnover for the Retail Trade 2009" study from GfK GeoMarketing shows that some regions will achieve sales far in excess of the local purchasing power in 2009.
February 02, 2009
GfK retail expert Olaf Petersen delivers favorable prognosis: "German retail real estate sector to perform comparatively well despite financial crisis"
GfK GeoMarketing real estate and retail expert Olaf Petersen offered a positive prognosis for the German retail real estate sector: Despite the ongoing financial crisis, the retail real estate sector will perform comparatively well in 2009, Petersen said at the Cimmit real estate convention in Frankfurt/Main. Even so, he stressed that decisive factors for success are careful analysis and planning to ensure sustainability.
January 26, 2009
GfK GeoMarketing releases comprehensive map of Russian postcodes
GfK GeoMarketing recently released an updated and expanded digital map edition for Russia. A particular highlight is the unprecedented map of the country's two-digit postcodes. Also noteworthy is the maps' comprehensive and gapless coverage of the entire country, from the Baltic Sea to the Pacific Ocean.
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