GfK GeoMarketing
Press release archive - 2008
December 16, 2008
Growth in purchasing power will stagnate in 2009
According to the results of the latest GfK purchasing power survey, the rise in prosperity in 2009 will more or less keep pace with inflation. As a result, growth in real purchasing power will stagnate. The study by GfK GeoMarketing also shows that there are significant differences in average levels of purchasing power between the various regions in Germany.
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December 09, 2008
More than one out of three Germans lives alone
Germany’s percentage of single-person households continues to rise. Berlin leads the country with more than half of its households registered as single-person; Ludwigshafen am Rhein has the highest proportion of senior-citizen households; Southern Germany has a particularly large share of high-earning households with monthly incomes of €7,500 and higher. These are but a few of the results of the 2008 GfK Demographics study for Germany carried out by GfK GeoMarketing.
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November 14, 2008
Purchasing power levels vary significantly by region within European countries
The recently completed “GfK Purchasing Power Europe 2008/2009” study reveals the regional variations in purchasing power among the population of 41 European countries. Particularly noteworthy is that despite considerable growth in several eastern European countries, a gap between East and West remains. However, there are also large contrasts between the “wealthy” and “poor” regions within individual countries.
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November 12, 2008
Shopping centers key drivers of market development among Europe’s commercial real estate
GfK GeoMarketing’s real estate specialists recently researched Europe’s commercial real estate market. Large-scale projects such as shopping centers are currently – and will continue to be – major contributors to Europe’s retail growth.
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November 07, 2008
New maps for all of Europe
GfK GeoMarketing recently released the GfK Europe Map Edition 2008/2009, which contains thousands of new additions and updates. With around 1,000 digital maps for 42 countries, the map set is an ideal instrument for precision regional planning and geomarketing activities.
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September 30, 2008
Updated digital maps of Yemen
GfK GeoMarketing recently updated its digital administrative maps of Yemen. GfK GeoMarketing offers the world’s largest collection of postcode and administrative maps, with coverage of 240 countries.
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September 22, 2008
Russia’s rampant retail growth: Moscow’s economic might now challenged by a host of up-and-coming cities
GfK GeoMarketing analyzed the retail situation of 39 Russian cities. Unsurprisingly, Moscow is the unrivalled leader. Much more newsworthy is the fact that it is closely followed by comparatively little-known cities such as Tyumen and Ufa.
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September 4, 2008
GfK GeoMarketing publishes 25 new, highly detailed digital maps for Turkey
GfK GeoMarketing recently released 25 new digital maps for Turkey, one of the fastest growing markets in Europe. The map set includes the first-ever comprehensive digital map of the country’s five-digit postcodes. These maps offer companies a reliable and detailed basis for geomarketing – i.e., the analysis of the Turkish market with respect to region-specific criteria.
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August 28, 2008
Purchasing Power Europe 2008: New Top 10
The “GfK Purchasing Power Europe 2008/2009” study reveals a new top 10 line-up. Iceland and Great Britain slip in the rankings – primarily due to unfavorable exchange rates – while Germany breaks into the top ten.
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July 02, 2008
Provincial areas score over large conurbations when it comes to retail coverage
Findings of the GfK Retail Location Guide Germany 2008.
Berlin, Hamburg and Munich are the three dominant retail centers with the highest net retail purchasing power in Germany. However, the drawing power of retail trade in the smaller and mid-sized German towns in particular is often disproportionately strong when compared to their actual population. These are some of the findings of the GfK Retail Location Guide for Germany for 2008.
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May 30, 2008
New digital maps for Japan
GfK GeoMarketing recently released 16 new digital maps for Japan. These offer internationally active companies a reliable basis for geomarketing – i.e., the analysis of the Japanese market with respect to region-specific criteria.
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April 29, 2008
Geomarketing functions integrated directly into MS Office 2007
The latest update for the acclaimed geomarketing software applications RegioGraph and DISTRICT makes it possible to perform geomarketing from directly within MS Office 2007’s Excel, Word and PowerPoint. The plug-in lets users easily implement geomarketing into their daily work routines.
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April 24, 2008
Mapping Germany’s consumer wealth: Affluent senior citizens in the North, prosperous young professionals in the South
Germany’s largest share of purchasing power lies in the hands of 30 to 60 year olds. With an average of €26,798 per person per year, the 40 to 49 year olds possess the country’s highest purchasing power. The recent GfK purchasing power study for age groups demonstrates that those younger than 30 or older than 60 have distinctively lower purchasing power levels than members of the nation’s other age ranges.
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February 15, 2008
New Postal Code Maps for Australia and New Zealand
Accurate digital maps are essential for successful sales territory and expansion planning. The newly revised maps for Australia and New Zealand are the latest update to GfK GeoMarketing’s map collection of more than 240 countries. GfK GeoMarketing is the world’s largest producer of digital maps for municipalities and postal code districts.
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February 14, 2008
Expanding membership in Germany’s over-sixty club
Schweinfurt has the highest percentage of senior residents, while Berlin has the most single-person households. Landshut has the highest proportion of families with children. These are but a few of the results of the 2007 GfK Demographics study.
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Public relations - Contact info.
Cornelia Lichtner
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Tel. +49 (0)7251 9295270
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