GfK GeoMarketing
Overview of the latest GfK GeoMarketing news and press releases
February 17, 2010
Up-to-date maps for Central America: GfK GeoMarketing releases the first part of its America Map Edition 2010
GfK GeoMarketing has updated its maps for Central America. The approximately 300 digital maps provide a reliable cartographic basis for detailed analyses and planning in this region.
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February 15, 2010
CeBIT: GfK GeoMarketing presents the new geomarketing software RegioGraph 2010
The 2010 update of the geomarketing solution RegioGraph has a wide range of applications in sales, marketing, expansion and controlling divisions of companies from all branches of trade. In addition to comprehensive maps and up-to-date GfK data on potential, RegioGraph is the only geomarketing solution on the German market that offers unrestricted geocoding capability for all of Europe for no additional charge.
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February 5, 2010
Single-person and childless households in Germany exceed households with children for the first time
Germany’s percentage of households with families is falling: 2009 marked the first time that the number of households without children exceeded those with children. At 39.5 percent in 2009, single-person households in Germany comprise the fastest growing segment of the population. Landshut boasts the highest percentage of families with children at 43 percent, while Greifswald has the youngest households at 23 percent. These are some of the findings of GfK GeoMarketing's "GfK Demographics 2009" study.
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February 1, 2010
Germany’s hip cities: Prosperity in the shadows of larger cities
German cities such as Fürth, Leverkusen, Offenbach, Mülheim an der Ruhr and Neuss that are located on the "hip", so to speak, of larger neighboring cities have impressively robust drawing power. A study of the development prospects of these cities by the Germany-based company GfK GeoMarketing reveals their potential as attractive retail locations.
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January 27, 2010
RegioGraph wins prestigious retail award
Neuwied/Bruchsal, Germany. RegioGraph won first place in the "Top Retail Product of 2010" competition held by the trade journal handelsjournal. Readers were charged with voting for the best products for managing retail operations. The geomarketing software RegioGraph received the top prize in the process optimization category.
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December 14, 2009
GfK purchasing power survey for all German urban and rural districts
According to the findings of the latest GfK purchasing power survey for Germany, disposable income will fall by €42 per capita in 2010. The effects of the economic crisis will reach private consumers. However, this nominal decrease in purchasing power is likely to be kept in check by low inflation. The survey conducted by GfK GeoMarketing also shows that there are major differences in the level of purchasing power between the various regions in Germany.
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December 9, 2009
"GfK Purchasing Power Europe" study tracks Europeans' consumer potential in crisis-ridden 2009
The recently updated "GfK Purchasing Power Europe 2009/2010" study reveals the regional distribution of purchasing power in 41 European countries. This year's study illuminates the repercussions of the economic crisis in affected countries such as Ireland and Iceland. The purchasing power data also reveal the European regions in which sales and marketing activities promise most return on investment.
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November 18, 2009
Up-to-date cartographic basis: GfK Europe Map Edition 2009/2010
GfK GeoMarketing has released the GfK Europe Map Edition 2009/2010, which includes thousands of new additions. With around 1,000 digital maps of 42 countries, the map edition forms the ideal basis for geomarketing, i.e., the analysis and visualization of company and market data on digital maps.
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November 13, 2009
GfK GeoMarketing publishes white paper on the causes of the real estate financing crisis
The authors of the paper - real estate financing and retail experts Manuel Jahn and Olaf Petersen - urge banks and investors to focus on sustainability and temper financial mathematical models with applied real estate knowledge.
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October 10, 2009
Hamburg inhabitants love CDs and shoes, while Bavarians are passionate about home improvement products
GfK GeoMarketing releases "GfK Purchasing Power for Retail Product Lines 2009," a study that reveals the current consumer potential for around 60 product lines. The data covers all of Germany's administrative levels, from federal states to postcodes.Press release
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September 7, 2009
GfK GeoMarketing updates digital maps for Japan
GfK GeoMarketing releases updated digital maps for Japan that reflect the boundaries of the country’s postcode and administrative boundaries. The 18 maps included in the collection are part of the company’s comprehensive Asia Map Edition.Press release
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July 30, 2009
Germany’s large cities are top shopping destinations for clothing
Germany's 50 largest cities are responsible for around half of the nationwide turnover related to women's, men's and children's outer garments, according to the results of a study by GfK GeoMarketing. The study demonstrates that turnover in these cities far exceeds the local purchasing power for clothing. According to GfK retail expert Olaf Petersen, this is a sign that city centers continue to exert a substantial retail draw with regard to clothing sales.
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July 16, 2009
RegioGraph 2009: English version allows for Europe-wide analysis and planning down to the street level
The Germany-based company GfK GeoMarketing is releasing an English version of its new geomarketing solution RegioGraph 2009 in August 2009. The software has a wide range of applications for sales, marketing, expansion and controlling divisions of internationally active companies from all branches of trade. In addition to maps and GfK data, RegioGraph 2009 includes a unique geocoding feature for locating addresses at the street level for 22 European countries.
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July 16, 2009
GfK GeoMarketing releases new digital maps for all 48 Asian countries
GfK GeoMarketing is releasing an updated and expanded digital map edition for Asia. All maps have been revised to reflect the latest status. The edition also contains new and even more detailed regional administrative and postal units. With these innovations, GfK GeoMarketing's Asia Map Edition is the most up-to-date and comprehensive digital map collection for the 48 Asian countries on the market.
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