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Overview of the latest GfK GeoMarketing news and press releases

June 11, 2015

GfK studies on retail turnover, purchasing power and centrality

Germans have a 2015 retail purchasing power of €5,692 per person. But they do not spend most of this money in the places they live. This is one of the findings of GfK's 2015 study on retail centrality.

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June 2, 2015

Investment and insurance behavior varies with household wealth

GfK has released the study GfK Financial Market Services 2015, which includes 25 variables on the insurance- and investment-related behavior of Germany's households. The data allows insurance companies and banks to determine the regional potential for the sale of financial services.

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May 27, 2015

2015 GfK map editions for Russia: up-to-date geodata on districts, postcodes and topographic features

GfK has released a new map edition for Russia. The digital maps render the country's current administrative and postcode boundaries and provide the basis for location-related analyses in geomarketing software and BI systems.

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May 19, 2015

Situation for retail in crisis countries improved

GfK has carried out a comprehensive analysis of the European retail scene in 32 European countries. The study examines purchasing power, the retail share of the population's total expenditures, inflation, sales area productivity, changes in retail due to eCommerce, as well as a turnover prognosis for 2015. The study will appear in the forthcoming edition of ACROSS Magazine, which will be published in June.

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April 14, 2015

GfK purchasing power studies show regional market potential

New 2015 GfK purchasing power data is now available for Austria and Switzerland. Purchasing power levels vary substantially both between and within these two neighboring countries. The GfK purchasing power study reveals the regional distribution of purchasing power from the level of federal states down to detailed postcodes.

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March 31, 2015

2015 GfK map editions for North and South America: up-to-date geodata on municipalities, postcodes and topographic features

GfK has released new map editions for 16 countries in North and South America. The digital maps render the current administrative and postcode boundaries and provide the basis for location-related analyses in geomarketing software and BI systems.

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March 30, 2015

GfK's new geomarketing software now available in integrated English and German edition

The latest version of the geomarketing software RegioGraph is now shipping to customers. RegioGraph 2015 offers many new features, including a Web viewer, IP gecoder and simplified data import. RegioGraph is a powerful, easy-to-use software solution for location intelligence applications ranging from market and target group analyses to sales territory planning and optimization and expansion planning.

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March 12, 2015

GfK publishes new study on Germany’s regional socio-demographics

Germany's socio-demographic profile varies significantly on a region by region basis. This is the finding of the study "GfK Demographics Germany 2014". GfK annually calculates the regional distribution of family types, age ranges, income brackets and accommodation types. Due to newly available data, the current study reveals a higher nationwide proportion of households with children as well as a smaller share of single-person households than in previous years.

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February 5, 2015

International geomarketing software from GfK

The newest version of the geomarketing software RegioGraph will launch at the end of March. RegioGraph 2015 offers many new features, including a Web viewer, IP gecoder and simplified data import. RegioGraph is a powerful, easy-to-use software solution for location intelligence applications ranging from market and target group analyses to sales territory optimization and expansion planning.

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January 29, 2015

GfK India and China Map Editions 2015: digital maps of municipalities, postcodes and topographic features

GfK has released new map editions for India and China that feature thousands of updates. These digital maps of administrative and postal regions comprise the basis for location-based analyses – or so-called "geomarketing" – for companies across all industries.

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Public relations contact:

Cornelia Lichtner - GfK GeoMarketingCornelia Lichtner
T +49 7251 9295 270
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