GfK GeoMarketing
Survey of the latest GfK GeoMarketing news and press releases
December 16, 2008
Growth in purchasing power will stagnate in 2009
According to the results of the latest GfK purchasing power survey, the rise in prosperity in 2009 will more or less keep pace with inflation. As a result, growth in real purchasing power will stagnate. The study by GfK GeoMarketing also shows that there are significant differences in average levels of purchasing power between the various regions in Germany.
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December 09, 2008
More than one out of three Germans lives alone
Germany’s percentage of single-person households continues to rise. Berlin leads the country with more than half of its households registered as single-person; Ludwigshafen am Rhein has the highest proportion of senior-citizen households; Southern Germany has a particularly large share of high-earning households with monthly incomes of €7,500 and higher. These are but a few of the results of the 2008 GfK Demographics study for Germany carried out by GfK GeoMarketing.
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November 14, 2008
Purchasing power levels vary significantly by region within European countries
The recently completed “GfK Purchasing Power Europe 2008/2009” study reveals the regional variations in purchasing power among the population of 41 European countries. Particularly noteworthy is that despite considerable growth in several eastern European countries, a gap between East and West remains. However, there are also large contrasts between the “wealthy” and “poor” regions within individual countries.
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November 12, 2008
Shopping centers key drivers of market development among Europe’s commercial real estate
GfK GeoMarketing’s real estate specialists recently researched Europe’s commercial real estate market. Large-scale projects such as shopping centers are currently – and will continue to be – major contributors to Europe’s retail growth.
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November 07, 2008
New maps for all of Europe
GfK GeoMarketing recently released the GfK Europe Map Edition 2008/2009, which contains thousands of new additions and updates. With around 1,000 digital maps for 42 countries, the map set is an ideal instrument for precision regional planning and geomarketing activities.
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September 30, 2008
Updated digital maps of Yemen
GfK GeoMarketing recently updated its digital administrative maps of Yemen. GfK GeoMarketing offers the world’s largest collection of postcode and administrative maps, with coverage of 240 countries.
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