GfK GeoMarketing > Press

Overview of the latest GfK GeoMarketing news and press releases

July 26, 2013

Digital maps for spatial planning in Asian markets

GfK's new, completely overhauled digital maps for China, Japan and Taiwan are the basis for geomarketing applications in sales, marketing and expansion. The maps reflect the latest postal and administrative status, thus giving users a reliable foundation for accurately geocoding company and market data.

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June 27, 2013

GfK releases new digital maps for business planning in Russia

GfK's new, completely overhauled digital maps for Russia comprise the basis for geomarketing applications in sales, marketing and expansion. The maps reflect the latest postal and administrative status, thus giving users a reliable foundation for accurately geocoding company and market data.

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June 13, 2013

Retail centrality study for Germany: small Bavarian sites top the rankings

GfK has released a new study on the drawing power of stationary retail in Germany. The study "GfK Retail Centrality 2013" shows that eight of the ten districts with the highest retail centrality are located in Bavaria. These retail locations generate turnover in excess of the funds available to the local population, which means they attract customers from other areas.

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June 4, 2013

GfK study shows Germans have 2013 retail purchasing power of 5,500 euros per person

The study "GfK Retail Purchasing Power 2013" reveals that Germans currently spend €5,500 per person on retail purchases, which equates to 27 percent of their total purchasing power. But the study also shows that this retail purchasing power differs starkly from region to region, from almost €7,250 in the district of Hochtaunuskreis to around €4,600 in the rural district of Görlitz.

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22.5.2013

New CRESTA zones support more precise risk management in insurance industry

CRESTA zones provide a universal standard for the exchange of aggregated, insurance-related information among insurers and reinsurers. This year a comprehensive reform goes into effect that will expand the previous 43,000 zones to more than 250,000 zones and extend to a total of 137 countries worldwide. GfK GeoMarketing is the official supplier of the digital CRESTA zone maps.

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7.5.2013

Updated 2013 digital maps for the UK

GfK GeoMarketing's newly overhauled digital maps comprise the basis for geomarketing applications in sales, marketing and expansion endeavors. The maps reflect all regional changes that occurred over the past year and thus provide a reliable basis for geocoding company data and market potential.

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18.4.2013

GfK releases analysis and forecast for European retail

GfK GeoMarketing has carried out an analysis of Europe's retail scene on behalf of the European Shopping Centre Trust (ESCT). The study was presented at the ICSC European Conference in Stockholm from 17-18 April 2013.

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3.4.2013

GfK releases 2013 purchasing power for Austria and Switzerland

This year's GfK purchasing power data for Austria and Switzerland is now available. Purchasing power levels vary substantially both between and within these two neighboring countries. The purchasing power study by GfK GeoMarketing reveals the regional distribution of purchasing power from the level of federal states down to detailed postcodes.

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26.3.2013

GfK releases 2013 digital map editions for Germany, Austria and Switzerland

GfK GeoMarketing's new digital maps for Germany, Austria and Switzerland comprise the basis for geomarketing applications in sales, marketing and expansion endeavors. The maps for these three countries reflect all regional changes that occured over the past year and thus provide a reliable basis for geolocating company data and market potential.

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6.3.2013

GfK forecasts low growth in Germany's 2013 stationary retail turnover

GfK GeoMarketing predicts low total growth in Germany's regional retail turnover for 2013. Even so, retail in attractive locations can profit from the currently stable consumer mood.

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26.2.2013

GfK unveils new geomarketing software "RegioGraph 2013" at CeBIT 

Visitors to the CeBIT trade show in Hannover, Germany from 5-9 March, 2013 can experience GfK GeoMarketing's new software "RegioGraph 2013". The latest version of the geomarketing solution lets users plan parallel sales structures, visualize international locations and utilize a wide range of reporting functions.

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31.1.2013

GfK publishes regionalized demographic data for Germany

GfK annually calculates the regional distribution of family types, age ranges, income brackets and accommodation types among Germany's population. The results of the study "GfK Demographics 2012" show that these traits vary starkly from region to region in Germany.

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More press releases can be found in our press archive.

Public relations contact:

Cornelia Lichtner
T +49 7251 9295 270
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