Purchasing power in Europe climbed by around four percent this year. But purchasing power levels vary substantially across the continent and within the 42 individual countries considered by GfK’s study. Geographic location is therefore a major determinant in Europeans’ spending power.
GfK has released its Europe Map Edition 2015/2016, which reflects the thousands of regional changes that have occurred in Europe over the past year. The digital maps of administrative and postal regions comprise the foundation for location-based analyses, or geomarketing, for companies across all industries.
Germans spend 40 percent of their retail purchasing power on food, beverages and tobacco products. Approximately eight to eleven percent is spent on home improvement items; furniture and furnishings; health and hygiene products; and clothing. But the distribution of this purchasing power varies substantially by region, according to GfK.
An Intelligent Insurer-hosted webinar on September 10 from 4-5pm CEST will demonstrate the vital role played by GfK boundary data such as CRESTA zones in successfully managing risk in the insurance and reinsurance industries. A use case by ImageCat shows how GfK boundary data brings greater clarity and precision to exposure data and allows it to be aggregated and shared more effectively.
GfK comprehensively analyzed the online turnover share of Germany's major product groups. The analysis includes a prognosis for online retail extending through the next decade. GfK predicts that the share of online turnover from products groups in Germany will double during this period.
Despite their close proximity, Slovenia, Hungary and the Czech Republic have significantly different sociodemographic characteristics. Household size is a case in point.
Germans have a 2015 retail purchasing power of €5,692 per person. But they do not spend most of this money in the places they live. This is one of the findings of GfK's 2015 study on retail centrality.
GfK has released the study GfK Financial Market Services 2015, which includes 25 variables on the insurance- and investment-related behavior of Germany's households. The data allows insurance companies and banks to determine the regional potential for the sale of financial services.
GfK has released a new map edition for Russia. The digital maps render the country's current administrative and postcode boundaries and provide the basis for location-related analyses in geomarketing software and BI systems.
GfK has carried out a comprehensive analysis of the European retail scene in 32 European countries. The study examines purchasing power, the retail share of the population's total expenditures, inflation, sales area productivity, changes in retail due to eCommerce, as well as a turnover prognosis for 2015. The study will appear in the forthcoming edition of ACROSS Magazine, which will be published in June.
New 2015 GfK purchasing power data is now available for Austria and Switzerland. Purchasing power levels vary substantially both between and within these two neighboring countries. The GfK purchasing power study reveals the regional distribution of purchasing power from the level of federal states down to detailed postcodes.
GfK has released new map editions for 16 countries in North and South America. The digital maps render the current administrative and postcode boundaries and provide the basis for location-related analyses in geomarketing software and BI systems.
The latest version of the geomarketing software RegioGraph is now shipping to customers. RegioGraph 2015 offers many new features, including a Web viewer, IP gecoder and simplified data import. RegioGraph is a powerful, easy-to-use software solution for location intelligence applications ranging from market and target group analyses to sales territory planning and optimization and expansion planning.
Germany's socio-demographic profile varies significantly on a region by region basis. This is the finding of the study "GfK Demographics Germany 2014". GfK annually calculates the regional distribution of family types, age ranges, income brackets and accommodation types. Due to newly available data, the current study reveals a higher nationwide proportion of households with children as well as a smaller share of single-person households than in previous years.
The newest version of the geomarketing software RegioGraph will launch at the end of March. RegioGraph 2015 offers many new features, including a Web viewer, IP gecoder and simplified data import. RegioGraph is a powerful, easy-to-use software solution for location intelligence applications ranging from market and target group analyses to sales territory optimization and expansion planning.
GfK has released new map editions for India and China that feature thousands of updates. These digital maps of administrative and postal regions comprise the basis for location-based analyses – or so-called "geomarketing" – for companies across all industries.