GfK GeoMarketing
Overview of the latest GfK GeoMarketing news and press releases
January 26, 2012
Updated and expanded postcode maps for Russia
The new Russia Map Edition from GfK GeoMarketing features a new six-digit postcode map for the Russian cities of Moscow and St. Petersburg and surrounding areas. The map edition also includes many additional updated maps of the country's postal and administrative boundaries. These maps serve as an ideal basis for detailed market analysis and planning in Russia.
January 17, 2012
New GfK study reveals socio-demographic structures in Germany
GfK GeoMarketing annually releases the "GfK Demographics" study, which calculates the regional distribution of household types, income brackets and accommodation types in Germany. According to the 2011 data, Berlin has the largest share of young people among Germany's federal states, while Baden-Württemberg has the most families with children. One- to two-family houses are most common in Saarland.
January 12, 2012
Detailed postal boundaries for Australia and New Zealand
GfK GeoMarketing has released comprehensively updated and expanded digital maps of postal and administrative boundaries in Australia and New Zealand. The maps provide a reliable cartographic basis for detailed market analysis and planning.
December 13, 2011
GfK study on Germany’s 2012 purchasing power shows stagnating consumer potential
The study "GfK Purchasing Power Germany 2012" by GfK GeoMarketing indicates that Germans will have around €400 more per capita in nominal disposable income for expenditures in 2012 than in the previous year. However, this growth is anticipated to be almost completely counterbalanced by rising prices. Germans' consumer potential varies widely from region to region. The study reveals that the city state of Hamburg ousts Bavaria as the nation's federal state with the highest purchasing power.
November 24, 2011
Locating clothing-related turnover in Germany
GfK GeoMarketing's study "GfK Retail Turnover for Clothing 2011" shows that the clothing-related turnover generated by some retail locations in Germany far exceeds local demand and purchasing power for this particular product line. The study also reveals regional variations in shopping preferences for women's, men's and children's clothing.
October 26, 2011
"GfK Purchasing Power Europe" study shows rising income despite economic uncertainty
The recently updated "GfK Purchasing Power Europe 2011/2012" study by GfK GeoMarketing reveals the regional distribution of the population's purchasing power in 42 European countries. Prospects for the disposable income available to Europe's households in 2011 continue to be optimistic despite the current debt crisis and economic slowdown in the second half of the year.
October 11, 2011
Germans spend around 40 % of their retail purchasing power on food
GfK GeoMarketing calculated Germans' consumer potential for around 60 retail product lines, from the level of federal states down to postcodes. The study "GfK Purchasing Power for Retail Product Lines 2011" reveals stark regional variations in spending patterns.
October 6, 2011
Shopping centers more quickly realized in smaller German cities
A recent study by GfK GeoMarketing examines the time required to implement shopping center projects in Germany from 2006 to 2011. The study reveals that completion times increased during this period to just under seven years.
September 29, 2011
New information platform for English version of RegioGraph at www.gfk-regiograph.com
In concert with the release of the English version of the geomarketing solution RegioGraph, a new online platform has been created where current and prospective customers can access details on the software's applications, user reports and downloads.
September 22, 2011
New 2011 postcode and municipality maps reveal effects of Europe-wide regional reforms
Europe-wide regional reforms took place in 2010 as part of cost-saving measures among administrative and political bodies. This resulted in the dissolution of thousands of postcodes and municipalities throughout Europe. GfK GeoMarketing's recently released GfK Europe Map Edition 2011/2012 reflects these changes for 42 European countries. The approximately 1,000 administrative and postcode maps comprise the basis for regional analyses in marketing, sales, controlling and expansion planning.
September 13, 2011
GfK GeoMarketing distinguished as "Professional Service Provider of the Year" for the reinsurance branch
The Germany-based map and data supplier was honored as the "Professional Service Provider of the Year" at the Worldwide Reinsurance Awards in London.
August 2, 2011
GfK GeoMarketing releases English software version of RegioGraph 2011
GfK GeoMarketing has completed the English version of its geomarketing solution RegioGraph 2011. Shipment will begin in October.
June 28, 2011
GfK World Map Edition updated and expanded
GfK GeoMarketing's new and completely overhauled digital World Map Edition is now available. This global edition includes all map updates of the past several years, including those for Asia, America and Africa. As such, the GfK World Map Edition is the most comprehensive digital map collection of postal and municipal boundaries currently available on the market.
June 16, 2011
GfK GeoMarketing publishes study on European retail
GfK GeoMarketing recently completed an analysis of Europe's retail scene. Compiled on behalf of the European Shopping Center Trust (ESCT), the study was presented at the ICSC European Conference in Paris on June 15 and 16.
June 14, 2011
New digital maps of Canada
GfK GeoMarketing has released expanded digital maps of Canada's postal and administrative levels as well as twelve topographic maps. Together the maps of Canada comprise a cartographic basis for regional analyses, such as risk assessment. The maps also support a full range of spatial analyses, from marketing and sales territory planning to logistics and expansion planning.
June 6, 2011
GfK Retail Purchasing Power Germany 2011: Average of €5,329 available per inhabitant
GfK GeoMarketing's forecasted 2011 retail purchasing power levels for Germany vary dramatically according to region: The average disposable income available for retail purchases ranges from just under €6,900 in Hochtaunuskreis to around €4,240 in the district of Uecker-Randow.
May 31, 2011
GfK study illuminates risks and opportunities associated with small shopping centers in mid-sized cities
In response to the trend toward smaller shopping centers and hybrid malls, GfK GeoMarketing evaluated 45 small German shopping centers in April 2011 with a sales area of 10,000 to 15,000 m². The results show that more than half of these shopping centers are failing. To provide further insight, GfK GeoMarketing subsequently released a white paper that details the specific risks and opportunities associated with hybrid malls.
April 19, 2011
GfK GeoMarketing releases new digital maps for Africa
GfK GeoMarketing will release new postcode and administrative maps for all African countries this May, marking one of the most comprehensive map updates in recent years. In many countries, administrative sub-levels and two-digit postcodes are available for the first time. An even higher level of detail is available for some countries. The new maps reflect the latest boundaries and, in some cases, offer more recent information than officially available in the countries in question.
April 13, 2011
GfK study reveals 2011 distribution of regional purchasing power in Austria and Switzerland
GfK purchasing power prognoses for Austria and Switzerland are now available for the year 2011. Substantial differences in purchasing power levels are apparent both between and within these two neighboring countries. The GfK purchasing power study is a calculation of the regional distribution of purchasing power at the level of cantons, municipalities and postcodes.
April 6, 2011
New cartographic basis for geomarketing: Digital maps for Germany, Austria and Switzerland
GfK GeoMarketing’s new 2011 postcode and administrative maps for Germany, Austria and Switzerland are now available. The maps contain the more than 370 boundary changes that have occurred over the course of last year in the three German-speaking countries.
March 24, 2011
GfK GeoMarketing forecasts two-percent increase in Germany's 2011 retail turnover
Germany's mid-sized cities offer particularly attractive conditions for retailers and consumers according to GfK GeoMarketing's 2011 retail turnover prognosis. Many such mid-sized cities serve as retail supply hubs for the surrounding rural areas and consequently attract purchasing power from beyond their borders.
March 1, 2011
New dual leadership of GfK GeoMarketing's real estate- and location consultancy division
Manuel Jahn and Sebastian Müller are the new directors of GfK GeoMarketing's real estate consulting division. Dr. Eberhard Stegner, previously acting head of the division, will return to his duties as one of GfK GeoMarketing's two managing directors.
February 17, 2011
Wide variations in Europeans’ retail-line spending
For the first time, GfK GeoMarketing is releasing a study on purchasing power for retail product lines for European countries such as Austria and the Czech Republic. The study shows that Europeans' consumption potential varies widely both between and within individual countries.
February 16, 2011
RegioGraph wins "Top Retail Product of 2011" award
The handelsjournal has now announced the results of its "Top Retail Product of 2011" competition. Readers of the Berlin-based economics journal were asked to vote for the best retail products. The geomarketing software RegioGraph won first place in the process optimization category.
February 1, 2011
GfK GeoMarketing to unveil feature-packed geomarketing software RegioGraph 2011 at CeBIT
GfK GeoMarketing will be launching an entirely new version of its geomarketing software RegioGraph at the upcoming CeBIT 2011 trade fair: "RegioGraph Strategy". This new version of the software includes detailed data and offers a wide array of options for analyzing information down to the level of street segments. The software is geared toward businesses wishing to extract insights based on the geographic analysis of company and market data. Additional features of RegioGraph 2011 include new territory- and location-planning functions as well as an overhauled user interface and an updated cartographic basis. RegioGraph provides support for a diverse range of tasks in sales, marketing, expansion-planning and controlling.
January 27, 2011
GfK Demographics: Regensburg emerges as Germany's new singles capital
Regensburg pushes ahead of Berlin to become Germany's new singles capital. With 55.8 percent of its population consisting of single-person households, Regensburg significantly outpaces the national average of 39.5 percent. Only 12.7 percent of Berlin's households are occupied by immigrants, which gives the city a ranking of 37. These are some of the results of GfK GeoMarketing's new "GfK Demographics 2010" study.
January 18, 2011
GfK GeoMarketing highlights advantages of using postcode regions to aggregate and analyze data in Oracle applications
A new white paper by GfK GeoMarketing explores the benefits of using postcode regions in Oracle for aggregating, analyzing and visualizing company and market data. The publication by the Oracle Silver partner provides specifics on why reporting and analyzing data at the level of postcode regions is usually the best way to gain insight into market trends.
December 14, 2010
GfK purchasing power Germany 2011 – increase thanks to economic upturn
Purchasing power in Germany will rise by a substantial EUR 499 per capita in 2011. This development stems from the swift recovery from the financial crisis on the one hand, and higher wage expectations on the other. The regional evaluation of the data shows that Hamburg will benefit in particular. This is one finding of the survey carried out by GfK GeoMarketing.
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