GfK GeoMarketing's high-quality market data provides comprehensive, gapless coverage for all of Europe, and is regularly updated to ensure accuracy.

The calculation of GfK's market data is based on:

• An immense knowledge of the market, perfected over many years
• Optimized purchasing power data that has been produced annually by the GfK since 1937
• Intensive and up-to-date research
• Regularly updated data (in most cases, annually)
• Reliable product- and branch-specific information acquired from the worldwide GfK network
• International comparability and detailed on-site data validation performed by experts with specialized local knowledge
• Wide-ranging expertise and experience of our team, consisting primarily of statisticians, economists and geographers
• Refined methodology and use of customized multi-variable statistical processes

Additional GfK market data qualities:

• All market datasets fit seamlessly (on all regional levels) with our digital maps.
• All regional and market data are fully integrated on the postcode and adminstrative levels and fit together perfectly.
• All data has been validated based on comprehensive on-site evaluations and appraisals.