GfK Retail Turnover reveals the regional distribution of retail trade turnover. In contrast to GfK Retail Purchasing Power, which is calculated at customers' places of residence, GfK POS Turnover for the Retail Trade is calculated at the locations at which sales are made. Specialized Retail Turnover datasets provide point-of-sale turnover figures for the clothing and furniture sectors.
GfK Retail Turnover is an invaluable dataset for all companies involved in retail trade. The information provides an objective basis for assessing external sales force performance, determining regional turnover and evaluating and planning locations.